UNO addresses Las Vegas casinos speculation with update on new experience at the Palms
While early assumptions pointed towards a possible entry into casino gaming, the brand has now provided clarification.
Mattel confirmed the launch of the UNO Social Club at the Palms resort in Las Vegas. The new venue reimagines game night by offering a live, in-person setting focused on connection, casual competition, and entertainment.
'The UNO Social Club in Las Vegas is just the beginning,' said Ray Adler, vice president and global head of games at Mattel, adding that the goal is to create 'unforgettable memories' through gameplay.
On July 14, UNO addressed the rumour that it would be entering the casino scene. In a message shared by Las Vegas Locally, the brand stated it would not be featured on the gambling floor, joking that casino security was not quite ready for the intensity of UNO matches.
Despite the clarification, the core of the news remains upbeat. As part of the launch, a contest will run until July 19. The winner and a guest will enjoy a weekend stay in a vibrant UNO-themed suite at the Palms, designed in bold colours inspired by the game's signature aesthetic.
Although fans may not see UNO chips on betting tables anytime soon, the social club offers a unique opportunity to enjoy the game in a festive and immersive setting.
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