Vritta Movie: Showtimes, Review, Songs, Trailer, Posters, News & Videos
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Synopsis
Vritta is an upcoming Kannada movie scheduled to be released on 1 Aug, 2025. The movie is directed by Likith Kumar and will feature Maahir Mohiuddin, Harini Sundararajan, Chaithra Achar and Srinivas Prabhu as lead characters.
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Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in Media/Entertainment 1. Social gaming platform STAN raises $8.5 million Tired of too many ads? Remove Ads The incredible box-office success of mid-budget Hindi film Saiyaara has sent ripples across Bollywood at a time when fear of failure has gripped the industry after months of mostly flops, kindling hopes of a as a 'silent storm' with minimal promotion, Saiyaara has collected Rs 274 crore in just 14 days since release, sparking curiosity among filmmakers and audiences alike. The film was made on a reported budget of Rs 45 crore. Interestingly, Kannada horror-comedy Su from So that employed a similar strategy of minimal promotion, also found success, collecting Rs 17.8 crore in a this context, ET spoke with film marketing experts , young adults, and a psychologist to decode Saiyaara's success and whether it could impact future filmmaking and marketing intensity of Saiyaara's marketing campaign was much higher after its release than pre-release and it focused more on showcasing audiences' reactions (from emotional to exaggerated) than on their opinions, noted Harikrishnan Pillai, CEO and cofounder of digital marketing agency TheSmallBigIdea.'One must understand that the film's frenzy was 'captured' in non-metro areas and 'displayed' in metro areas,' he to marketing experts, Saiyaara's makers hired small influencers in tier II-III cities to create videos that focused on audience these videos became popular, many users (not hired by makers) joined the trend by creating their own short videos or reels. This added to the film's popularity and triggered a favourable algorithm on social media, experts this, the makers piqued audience's interest in the film by not exposing its lead pair.'The makers did not allow Saiyaara's lead pair to socialise and over-familiarise with audiences,' said Nidhi Bubna Sadhwani, head of marketing and digital at Red Chillies Entertainment. 'They held back on any promotional stuff. So, I think, there was an intrigue about the lead pair in terms of what they could do. This was exciting for audiences.'The film's music and trailer also played a critical role in creating favourable buzz, especially among young adults, experts marketing experts also believe the release time was a paramount factor in lifting Saiyaara's box-office fortunes.'You feel amazing about a familiar thing if it is given to you after a long time,' Pillai of TheSmallBigIdea said. 'There has been a romantic musical film drought period. Saiyaara's release quenched this hunger.'The film's themes also largely resonate with young adults, experts said. 'It is a cleverly made film. It seems that the makers have considered often-discussed topics on social media,' said Tejas Nirbhavane, a clinical psychologist.'Scenes containing subjects such as nepotism, mental health, deserving people not getting opportunities, traumatic past, and commitment issues in relationships are shot as reels to appeal to young adults who have a short attention span,' he said.
Time of India
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KDA chronicles harmony: 100 books to showcase state's shared cultural legacy
Bengaluru: In a major push to promote communal amity and shared heritage, Kannada Development Authority (KDA) is set to publish 100 books that delve into Karnataka's long-standing traditions of social harmony. These books, targeted especially at youth, will document the historical and cultural legacy of harmony centres spread across various districts. The initiative, described as a cultural counterpoint to rising intolerance, is led by a team of scholars and writers handpicked by the authority. The first batch of 34 books is only awaiting a back-cover blurb by acclaimed writer and intellectual Devanur Mahadeva. "We initially planned to release all 100 books at one go, but now we are publishing 34 books, and the remaining will be published later," said Purushottam Bilimale, KDA chairman . You Can Also Check: Bengaluru AQI | Weather in Bengaluru | Bank Holidays in Bengaluru | Public Holidays in Bengaluru Each book, comprising 72 pages, is written in simple Kannada to suit high school and college students. "We aim to equip the next generation with a nuanced understanding of Karnataka's composite culture and human values that underpin it," Bilimale said. The books will shine a light on places known for interfaith coexistence, shared places of worship, folk art forms that blend Hindu and Muslim traditions, and personalities who championed humanity and peace. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 'If given a choice, we all wanted to die on the pulau', former islander on joys of a simple life CNA Read More Undo The initiative will also explore the impact of diverse religious and cultural migrations into Karnataka over centuries. "Social harmony has been disrupted and hatred has emerged among different communities nationwide, including in Karnataka," Bilimale said. "Historically, Karnataka embraced social harmony, with multiple cultures followed by communities such as Hindu and Muslim." Tracing Karnataka's pluralistic heritage, Bilimale noted that the arrival of Islam introduced new architectural idioms while Christianity added modernity to Kannada. "Many communities have migrated and settled in the Kannada region, embracing diverse influences, leading to the unique, humane, and generous growth of the Kannada land," he added. KDA is also planning to roll out essay writing competitions at taluk and district levels to encourage students to engage with the books. Through these contests, the authority hopes to spark interest in Karnataka's layered cultural past and its relevance to the present. The editorial project has been coordinated by KDA member Ravikumar Neeha, with renowned writer Bolwar Mahammad Kunhi serving as the editor. An eight-member editorial team has worked on the texts, while a 10-member committee, prioritising new writers, was formed to execute the initiative. The books will also feature spiritual and cultural contributions from Sufi saints, Tulu Nadu deities, Shirahatti Fakkireshwar Swami, and Male Mahadeshwara. KDA said these stories and traditions are not only part of Karnataka's folk legacy but also powerful reminders of coexistence and respect across faiths.
