logo
Official: Two Real Madrid announce sales of two players

Official: Two Real Madrid announce sales of two players

Yahoo2 days ago
Official: Two Real Madrid announce sales of two players
La Liga giants Real Madrid have over the last 24 hours announced a pair of departures from the club's playing ranks.
This comes amid confirmation that both Rafael Obrador and Víctor Muñoz have moved on.
Advertisement
In the case of the former, the talented full-back has made the move to Portugal, putting pen to paper on terms with Benfica.
As per a statement across the website and social media platforms of Los Blancos, after the 21-year-old's name was brought to the fore in discussions over Real's deal for Álvaro Carreras:
'Real Madrid C.F. and Sport Lisboa e Benfica have reached an agreement for the transfer of our player Rafael Obrador.'
And joining Obrador in bidding farewell to Spain's capital is attacker Víctor Muñoz.
Winger Muñoz's name will likely be familiar to regular viewers of Real Madrid, after the 21-year-old racked up a number of first-team appearances over the final weeks of the recently-completed La Liga season, and at the Club World Cup.
Advertisement
In search of more consistent opportunities at senior level, though, Muñoz has this week signed with fellow Spanish top-flight outfit Osasuna:
'Real Madrid C. F. and C. A. Osasuna have reached an agreement for the transfer of our player Víctor Muñoz.'
Conor Laird – GSFN
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook
Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook

Forbes

time19 minutes ago

  • Forbes

Micro‑Moments And Nano‑Creativity: An Influencer Marketing Playbook

Sergi Cerrato is a Spanish lawyer and CEO of MCR-Agency, a leading gaming influencer marketing firm. When I launched my first influencer campaign for a boutique brand, I assumed I needed big influencers because it looked glamorous on paper, but I didn't see the results the brand wanted. Engagement was flat, and conversions were nearly zero. Then, an unplanned shift occurred as a nano-influencer with 4,500 followers attended our soft launch and posted an honest Reel from their perspective. Within hours, foot traffic and online chatter began. It wasn't just exposure; it was a context-driven approach. That event led me to double down on micro-moments. This kind of unexpected, real-time, culturally focused content ultimately draws people in. And yes, these moments, created by nano‑ and micro-creators, are your brand's most potent strategy for brand trust, resonance and visible impact. Creator Authenticity Multiplies ROI Micro-moments are fleeting, context-rich interactions, such as when someone discovers your brand in real life and shares it authentically. The beauty of these moments is how they humanize your brand. So, think less broadcast, more friendship. Nano-influencers (1,000 to 10,000 followers) and micro-influencers (10,000 to 50,000 followers) specialize in micro-moments because they have lived the experience. They're not pitching; they're only inviting you to join their world. Campaigns that blend micro-moments and nano- and micro-creators often exceed the ROI of single macro-influencer strategies. Data shows that engagement rates tend to decline as follower count increases. An analysis of over 17,000 influencer marketing campaigns reveals that nano- and micro-influencers delivered engagement rates of 2.71% and 1.81%, respectively, compared to mid-tier influencers' 1.24%. This reinforces the growing value of nano- and micro-influencers, whose smaller, more connected audiences consistently drive high interaction rates. A Step-By-Step Tactical Playbook For Brands • Scout smartly. Use tools, such as influencer discovery platforms or social listening software, to identify creators who are already active in your niche or region. Prioritize those who attend pop-up events, product launches or community-driven moments, as this is where authentic, shareable content tends to occur. • Leave space for creators' creativity. Instead of handing influencers a rigid script, provide them with a creative brief that outlines the product benefits, tone of voice and core message, but allow them to tell the story in their own way. That freedom usually results in content that feels more natural and engaging. • Track engagement precisely. Don't rely on guesswork. Use UTM links (trackable URLs), promotion codes and even geofencing (targeting based on location) to measure exactly where traffic and sales are coming from. This helps prove ROI and optimize future campaigns. • Scale strategically across two tiers. Think of influencers in tiers: nano (1,000 to 10,000 followers) for authentic and lasting engagement, and micro (10,000 to 50,000 followers) for niche relevance and targeted reach. Combining these two tiers allows you to achieve the best of both worlds, including relevance, reach and resonance. • Stay compliant and transparent. Always follow Federal Trade Commission (or local) guidelines, and make sure influencers clearly label posts as ads or partnerships. Transparency not only boosts trust with audiences but also safeguards your brand from potential legal risks. Wrapping Up Nano- and micro-influencers are no longer just content creators; they're community builders who engage micro-communities. In today's crowded digital space, your brand's next campaign doesn't need a more expansive reach; it needs relevance. Micro-moments, powered by nano- and micro-creators, deliver the kind of authenticity that cuts through the noise, builds trust and drives results in real time. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

After leaving Six Senses, Neil Jacobs embarks on new hospitality venture
After leaving Six Senses, Neil Jacobs embarks on new hospitality venture

Travel Weekly

time26 minutes ago

  • Travel Weekly

After leaving Six Senses, Neil Jacobs embarks on new hospitality venture

Neil Jacobs, who left Six Senses on July 1 after 13 years as CEO, has wasted no time in forming a new venture. His advisory, Wild Origins, aims to help hospitality brands "redefine sustainable and experiential travel." Jacobs, an ex-Four Seasons executive and former president of Starwood Capital Group during the period that Baccarat and 1 Hotel were formulated, has already signed clients, including Capella Hotel Group (as senior strategic advisor) and Desa Potato Head (as advisor), in addition to multiple projects in Saudi Arabia. A press release describes Wild Origins as "a purpose-driven advisory collective and creative studio … to awaken new ways of thinking across hospitality, wellness, sustainable development and lifestyle … guided by values and instinct over trends and industry norms." Although he left Six Senses on July 1, Jacobs had tendered his resignation in January, "so it's been a very long, drawn-out departure" that had "given me a bit of breathing room to think about what comes next," he said in an interview. In addition to helping Capella devise a strategic plan, Jacobs said he's involved in helping them find a new CEO. Desa Potato Head began as a beach club in Ibiza and now has two hotels in Bali. "It's been a huge success," he said. "What attracted me is their sustainability piece, which they do very, very well. Six Senses is all about sustainability, but these guys do it equally well, if not, sometimes, a bit better. "I'm going to help them expand into Europe, into Central America," he continued. "It's a perfect brand for, say, Tulum or somewhere like that. We're working on a couple of new projects to try and take the brand global." Jacobs said he's also involved in several projects in Saudi Arabia. "I'm sitting on the board of what will be an extraordinary learning institution: the Riyadh School of Tourism and Hospitality. It'll take 15,000-20,000 students. Probably half will be virtual. Saudi needs it to be sure there are enough Saudi nationals to do a big part of the work. It'll train people from entry level to MBA." Jacobs said he's on another Saudi board, Tourise, which he described as an event a bit like the International Luxury Travel Market. "Everyone here says, 'Yeah, who's going to go?' Well, it's going to take a while," he said.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store