Pebble to showcase future-focused automation solutions at IBC 2025
Pebble is turning its vision to the future of broadcast automation with a comprehensive showcase of its latest innovations at IBC 2025, taking place from 12 to 15 September at the Amsterdam RAI. The company will present solutions designed to manage increasingly complex broadcast operations while maintaining the speed and precision demanded by modern audiences.
Peter Mayhead, CEO of Pebble, said: 'In this hugely competitive field, broadcasters need to be able to react to unpredictability. Operations are complex, but viewers expect the highest standards and precise control. Live events only amplify these demands, requiring real-time decisions, rapid response, and flawless execution. Pebble's automation solutions are designed to handle this pace and complexity, giving operators the confidence to deliver with speed and accuracy.'
Mayhead continued: 'We see the future for automation as providing support so that the smartest decisions are made, creating valuable competitive and operational benefits.'
Pebble software is capable of managing everything from single-channel systems to expansive multi-service, multi-tenant facilities. The platform can control both best-of-breed component architectures and Pebble's Integrated Channel engine, and supports SDI, SMPTE ST2110, and NDI content flows with equal efficiency.
Pebble is an active supporter of industry initiatives to standardise interoperability in IP architectures. 'The real benefits of software-defined architectures lie in responsive agility,' Mayhead stated. 'Intelligence in the automation platform, combined with a readily reconfigurable architecture, give broadcasters and content enterprises the flexibility to respond instantly.'
A key feature of Pebble's current offering is Automation 2.0, which supports multi-site workflows, remote access, and disaster recovery, all from a unified interface. The platform includes 'Remote,' a web-based monitoring and control system that enables authorised users to interact with broadcast systems securely from anywhere, at any time. Built-in redundancy and robust cybersecurity measures further enhance operational resilience and protection.
Mayhead stated: 'The future will be built on innovation in content, presentation, and monetisation. Broadcasters and network operators around the world turn to Pebble because they recognise our ability to not only provide a solid technological foundation but also to help them navigate the increasing complexity of live, real-time broadcasts, enabling them to maintain precision, reliability, and speed in this ever-evolving industry.'
Stand 8.C58
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