Pebble to showcase future-focused automation solutions at IBC 2025
Pebble is turning its vision to the future of broadcast automation with a comprehensive showcase of its latest innovations at IBC 2025, taking place from 12 to 15 September at the Amsterdam RAI. The company will present solutions designed to manage increasingly complex broadcast operations while maintaining the speed and precision demanded by modern audiences.
Peter Mayhead, CEO of Pebble, said: 'In this hugely competitive field, broadcasters need to be able to react to unpredictability. Operations are complex, but viewers expect the highest standards and precise control. Live events only amplify these demands, requiring real-time decisions, rapid response, and flawless execution. Pebble's automation solutions are designed to handle this pace and complexity, giving operators the confidence to deliver with speed and accuracy.'
Mayhead continued: 'We see the future for automation as providing support so that the smartest decisions are made, creating valuable competitive and operational benefits.'
Pebble software is capable of managing everything from single-channel systems to expansive multi-service, multi-tenant facilities. The platform can control both best-of-breed component architectures and Pebble's Integrated Channel engine, and supports SDI, SMPTE ST2110, and NDI content flows with equal efficiency.
Pebble is an active supporter of industry initiatives to standardise interoperability in IP architectures. 'The real benefits of software-defined architectures lie in responsive agility,' Mayhead stated. 'Intelligence in the automation platform, combined with a readily reconfigurable architecture, give broadcasters and content enterprises the flexibility to respond instantly.'
A key feature of Pebble's current offering is Automation 2.0, which supports multi-site workflows, remote access, and disaster recovery, all from a unified interface. The platform includes 'Remote,' a web-based monitoring and control system that enables authorised users to interact with broadcast systems securely from anywhere, at any time. Built-in redundancy and robust cybersecurity measures further enhance operational resilience and protection.
Mayhead stated: 'The future will be built on innovation in content, presentation, and monetisation. Broadcasters and network operators around the world turn to Pebble because they recognise our ability to not only provide a solid technological foundation but also to help them navigate the increasing complexity of live, real-time broadcasts, enabling them to maintain precision, reliability, and speed in this ever-evolving industry.'
Stand 8.C58
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Broadcast Pro
17 hours ago
- Broadcast Pro
Appear to exhibit VX software and X Platform integration at IBC 2025
On the show floor, Appear will spotlight how it is enabling a software-defined future in live production, and how its future-proofed technology is built to support the 'always-on' demands to manage growing volumes of content, services and data. Appear, a global leader in live production technology, is set to showcase its next-generation solutions at IBC 2025, spotlighting how the integration of its X Platform hardware and the newly introduced VX software platform empowers broadcasters to shape their own transition toward hybrid and software-defined live production workflows. At the heart of its presentation, Appear will demonstrate how its technologies are designed to meet the demands of an 'always-on' media environment, where rising volumes of services, content and data call for scalable, agile and future-proofed solutions. Key highlights will include the European debut of the VX Media Gateway software and the X5, the newest addition to its hardware-based X Platform. Andy Rayner, CTO, Appear, said: 'Whether you're backhauling UHD from a stadium or running a master-control in the cloud, Appear's new VX platform, its SRT solutions and ever-evolving X Platform features ensure that you can move pristine, low-latency real-time media securely over any network and exchange it seamlessly between hardware and software services. These solutions demonstrate how Appear is enabling truly flexible live production so that operators can create high-quality programmes entirely in software; and do it wherever compute and storage are most cost-effective for their own individual business model.' Among the headline launches at IBC 2025 is the X5, a compact and cost-effective solution built for smaller-scale, high-value live productions. Designed to deliver ultra-low latency and exceptional compression, the X5 excels in IP media transport and supports high-performance workflows in a more accessible footprint. Also debuting is the VX Media Gateway, a powerful software-based media processing solution deployable on-premises or in the cloud. The platform is equipped for secure and scalable operations, with features such as advanced stream protection, seamless failover and compliance with key industry protocols including SMPTE ST-2022 and SRT. The initial release focuses on Ground-to-Cloud workflows, offering the high reliability required for modern live production. Further enhancements to the X Platform will also be on display, including a new 100 Gbps network card that dramatically increases bandwidth capacity, enabling transport of lightly compressed to uncompressed UHD and multi-HD feeds. This upgrade quadruples network interface speed without altering power consumption or infrastructure footprint, offering a seamless path forward for broadcasters. Additionally, Appear will introduce its new Appear Estate Manager (AEM), a comprehensive management tool designed to streamline software updates and monitor deployments at scale. A key theme at the show will be Appear's continued leadership in the evolution of the Media eXchange Layer (MXL), an open framework enabling seamless media exchange between containerised software components. The VX platform is designed from the ground up to support MXL, offering low-latency, vendor-neutral media interchange that supports hybrid and cloud-native workflows with ease. 'MXL is simply the next logical step for live production,' added Rayner. 'Broadcasters want to mix best-of-breed tools, and a lightweight exchange layer lets them do that without sacrificing latency or quality. Our VX platform is built for this world from day one, and all our software solutions will be MXL-compliant.' Thomas Bostrøm Jørgensen, CEO, Appear, commented: 'It's relatively clear where the industry is heading, but far more complex to support broadcasters with diverse infrastructures, unique business models, and varying stages of technology adoption. By embracing standards, microservices, MXL, and containerisation, we're applying the same modular philosophy to software that made our hardware so successful. What sets us apart is how closely we listen to customer feedback, through initiatives like our Customer Councils, to guide the industry's transition to an all-IP, elastic compute and storage future.' With its latest software and hardware offerings, Appear aims to empower broadcasters with the tools they need to future-proof their operations and thrive in a dynamic, digital-first broadcast landscape. Stand 1.C61
Broadcast Pro
2 days ago
- Broadcast Pro
Witbe to debut Agentic AI and automation tools at IBC 2025
Alongside Agentic AI, Witbe will showcase its latest innovations at IBC 2025. At IBC 2025, Witbe is set to unveil its latest innovation, Agentic AI, marking a significant leap in automation for video service providers. This new technology introduces intelligent, adaptive agents that elevate testing, monitoring, and team collaboration, enabling providers to deliver flawless viewer experiences even in the most complex environments. Marie-Véronique Lacaze, Co-founder and President of Witbe, said: 'IBC is a key opportunity for us to connect with the European broadcast and streaming community. We're excited to share how our technology continues to push the boundaries of what's possible. This year, we're proud to introduce Witbe Agentic AI, a defining step forward for our industry. It's about giving providers the power to deliver the highest-quality experiences at scale while making testing and monitoring more intelligent and collaborative for the evolving challenges of modern video delivery.' In addition to Agentic AI, Witbe will present several other technological advancements. Among the highlights is its Virtual NOC, a cloud-accessible collaborative workspace designed for real-time remote testing and troubleshooting across all types of devices, from older set-top boxes to the latest smart TVs and apps. The Virtual NOC's enhanced interface offers mosaic views, customisable dashboards, scenario automation and features like device clustering and video recording, making it a powerful tool for QA, engineering, and operations teams. It also supports single sign-on and unlimited user access with detailed permissions. Another key showcase at IBC 2025 is Witbe's collaboration with TAG Video Systems, delivering comprehensive source-to-screen monitoring. This integration, which proved its reliability during the 2025 American football championship final, merges real-device testing with content matching and latency tracking, offering a unified, actionable view of the video delivery chain and helping teams detect and solve issues quickly. Witbe will also demonstrate its Ad Monitoring and Ad Matching technology, designed to identify ad delivery problems in FAST, AVOD and live streams. The system captures issues like slates, duplicates and ad failures that often go unnoticed, giving providers clearer insights into their ad performance. With mobile and vertical video formats on the rise, Witbe's Video Mobile Automation solution will also be on display. This plug-and-play tool enables seamless testing on real mobile devices and supports real-time performance monitoring across short-form and vertical content, ensuring optimal playback, availability, and buffering across all screens. Through these innovations, Witbe continues to push the frontiers of automated video quality assurance, offering service providers the tools they need to keep pace with evolving consumer expectations. Stand 5.F84
Broadcast Pro
3 days ago
- Broadcast Pro
Blue Lucy unveils AI and analytics to streamline media workflows
At IBC 2025, Blue Lucy unveils multi-LLM integration, launches 'Insights' analytics package and expands the role of its AI assistant Lucia. Blue Lucy, a provider of media management and workflow automation solutions, is set to redefine the role of AI in content operations with major enhancements to its BLAM orchestration platform. The company has introduced a flexible new framework that allows broadcasters, producers and content distributors to integrate multiple Large Language Models (LLMs) directly into their media workflows. Moving beyond the one-size-fits-all approach to AI, the system empowers operators to choose the most suitable models for specific tasks, offering full control over performance, cost and data privacy. At this year's IBC show, Blue Lucy will showcase how BLAM enables the integration and chaining of multiple LLMs within a single workflow. This allows different models to be applied at different stages, such as using a lightweight summariser for low-priority metadata extraction and a more advanced model for processing high-value or rights-sensitive content. BLAM's microservice-based engine dynamically routes tasks to the appropriate model based on the operational context, enhancing both efficiency and output quality. The platform also features Lucia, Blue Lucy's native AI assistant, which works seamlessly alongside external AI models to simplify complex workflows and deliver measurable results. Designed with practical business applications in mind, Lucia complements the flexibility of model selection by assisting in real-time orchestration and automation. Further expanding BLAM's capabilities, Blue Lucy is launching Insights, an analytics module that surfaces operational data from across the media supply chain. Insights gives media teams a detailed view of content usage, workflow performance and system bottlenecks, enabling informed decisions directly from the BLAM interface. The new tool transforms existing operational data into a strategic asset, supporting continuous improvement and optimisation. Julian Wright, CEO of Blue Lucy, said: 'There is an interesting confluence in our industry: On the one hand the very real economic pressures particularly in production and distribution, and on the other a step change in the capability of emergent AI models to deliver genuine business value. AI does provide the opportunity to reduce operational cost and enable new revenue streams for producers and rightsholders, but with so many discrete business needs there simply isn't a one-size-fits-all model.' He confirmed: 'Our approach, as always, is about enabling operators to choose the most appropriate tools for their business application – in this case that means the specific AI models. We have developed a significant and broad range of new BLAM microservices for a gamut of common LLMs as well as a framework which allows operators who have developed their own proprietary models to seamlessly integrate these in BLAM workflows. The new connectors – coupled with the existing microservice capabilities – enable media companies to define workflows that combine sophisticated orchestration rules and AI models to derive measurable business value. 'It's about making AI truly useful in real-world content operations. BLAM gives operators full control and visibility, enabling them to choose the right model for the right job, maintain data sovereignty, and scale AI adoption at their own pace. It's AI on your terms, built into the operational fabric of your business.' With the dual launch of AI orchestration enhancements and the new Insights analytics package, Blue Lucy is positioning BLAM as a powerful engine for operational intelligence, offering granular control over AI deployment and delivering actionable business insights—all tailored to the demands of real-world media operations. Wright added: 'BLAM captures huge amounts of valuable data both from internal processes and from integrated systems. We have been using this data for many years to provide advice to operators on overall workflow optimisation. Now, after an 18-month development project to create a data processing plug-in and a new user interface we are able to provide an unprecedented level of business insight. Insights surfaces operational data across the content supply chain to support management decision making.' Stand 6.C29
