
Study shows sharp drop in team sports among women by age of 21
Only a mere seven per cent of women in the UK take part in team sports, with most hanging up their boots by the age of 21, new research reveals. The study, which quizzed 3,000 sporty women, found that seven out of ten reckon it's easier for men to keep playing team sports as they age.
While loads of women are regularly involved in team sports until they hit 25, participation drops sharply into single figures among women in their 30s, 40s and 50s. Work commitments and family responsibilities were key reasons. Three-quarters of women admitted there were weeks when they struggle to fit in any exercise at all.
The research was commissioned by AXA UK as part of its 'Keep on Kicking' campaign, the campaign also celebrates AXA's sponsorship of this summer's UEFA Women's Euro 2025 in Switzerland and its support for Women's Walking Football across the UK.
The report features personal stories from former Liverpool FC and England player Tash Dowie, England Paralympic basketball player Amy Conroy, and Antarctic explorer Cat Burford.
Tara Foley, chief executive of AXA UK & Ireland, raised alarms about the lack of adult female participation in team sports, stating: "It is concerning that so few women over 18 are currently taking part in team sports. Being part of a team, whether in business or on the sports field, helps to develop so many valuable skills, as well as building resilience and forging trusted relationships."
Similarly, ex-footballer Tash Dowie, who retired in 2023, shared her disappointment about the lack of take up in women's sport. "Team sport has played such a huge role in my life and the benefits for mental and physical health can't be under-estimated," she said.
The Liverpool FC ambassador also reflected on how walking football was impacting lives: "I did an event the other day at Anfield where there were a lot of women who were probably 50 or 60 plus, playing walking football. Some had experienced cancer or strokes and this was almost like their second life."
"I think it's really powerful and important that the older generation get that opportunity to have a go now. They tell me how important it is for them mentally as well," she added.
The study revealed that women who enjoy exercise typically work out three times a week, which includes twice in group activities. Eight in ten of those engaged in team sports would like to participate more often if they could.
Women dedicate, on average, just under 90 minutes a week playing team sports such as football, basketball, and netball. Despite the challenge of balancing time, nine out of ten parents believe in setting a good example for their children when it comes to keeping active.
Tasha said: "Providing opportunities for women to re-engage with team sports at whatever age, such as Women's Walking Football, is a really positive step towards helping them stay healthy and enjoy the camaraderie that being part of a team brings."
"As a health insurance provider, we know the long-term benefits of staying fit and healthy – both mentally and physically."
"Making time to take part in team sports can be a real game-changer, as many of those who've taken up Women's Walking Football have discovered."
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