Enhypen to drop 4th single in Japan next month
A logo trailer for the single album piqued the interests of fans vibrating with thumping heartbeats against the backdrop of a night sky scattered with stars.
The forthcoming single will consist of three tracks and the band of seven will host a showcase for local fans two days after the release.
The soon-to-be-release effort comes almost two years after the previous single 'You' which topped Oricon's Daily Single Ranking and ranked No. 2 on its Weekly Single Ranking.
The septet is slated to host concerts in Tokyo on July 5-6 and in Osaka on Aug. 2-3, making a stadium debut in the country in the shortest time for an international artist, resuming tour 'Walk the Line.'
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Korea Herald
3 days ago
- Korea Herald
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You Hong-jun pledges to bring renowned artworks from around the world to Seoul At a time when Korean culture and tradition are sweeping across the globe, You Hong-jun, the newly-appointed director general of the National Museum of Korea, has set his sights on taking the "5,000 Years of Korean Art" exhibition abroad, aiming to highlight the cultural foundations that underpin modern Korean culture. "The exhibition held 45 years ago marked a major milestone in gaining recognition for Korean art in the Western world. I am planning an exhibition that highlights the essential qualities of traditional Korean art as the original foundation from which modern Korean culture has evolved," the 76-year-old told reporters during a press conference held at the museum on Thursday. Organized by the state-run museum, the 1979 exhibition went on a two-year, seven-city tour of the US, showcasing 354 nationally treasured cultural artifacts. It played a pivotal role in reshaping global perceptions of Korea, transforming it from a nation known for war and division to one rich in vibrant culture. "It will take around two to three years to arrange and finalize the dates with overseas museums and art galleries before the exhibition can actually take place. The museum is planning to discuss the exhibition with cultural institutions in several countries, including the US, France and the UK," he said. Some of the institutions on the list are the Metropolitan Museum of Art in New York, the British Museum in London and the Guimet Museum in Paris, several local media reported, quoting You. "If I succeed in putting together this exhibition well, I believe I will have done this job properly as the museum's chief," he added. You also pledged to bring renowned artworks from around the world to Korea, noting that the NMK has the expertise and resources necessary to exhibit pieces showcased in some of the world's most prestigious museums. You continued, saying that a museum's success and reputation are reflected in the quality of its exhibitions. "I want to organize exhibitions in Seoul that allow people to see famous masterpieces without having to travel," he said, vowing to make great art accessible to a broader audience. Confident about the NMK's growing reputation and stature, the new chief added that the state-run museum now ranks alongside France's Louvre and the Vatican Museums, underscoring its central role in representing and preserving Korea's history and culture. The museum chief also stressed the need to focus on long-term improvements to better accommodate the growing number of visitors, citing the record-high visitor numbers in the first half of this year — the highest since the museum moved to its current Yongsan location in 2005. More than 2.7 million people visited the museum between January and June, marking a 60 percent increase from about 1.65 million visitors in the same period last year. "I would like to ask visitors to consider coming during less busy times, such as late night openings on Wednesdays or weekdays. ... We are thinking about ways to manage the high volume of guests better and improve their visiting experience," he explained. You said he feels a sense of "great responsibility and duty" in leading the country's national museum. "I accepted the role to meet the demands of our time. On a personal note, I believe serving as the museum's director is better aligned with my abilities than holding the post of Culture, Sports and Tourism minister." A seasoned scholar and educator, You was a chaired professor of art history at Myongji University in Seoul before taking the post. You taught art history at Yeungnam University in North Gyeongsang Province and later at Myongji University. In September 2004, he was appointed head of the Cultural Heritage Administration — now known as the Korea Heritage Service. A staunch promoter of Korea's rich cultural heritage to the general public, he is well-known for his widely read book series, "My Exploration of Cultural Heritage." The 10-volume series traces Korea's layered history through personal storytelling and vivid depictions of cultural sites and historic neighborhoods.
Korea Herald
20-07-2025
- Korea Herald
Enhypen's Bangkok fan events draw praise from former Thai culture minister
Hybe's immersive promotions win fans and official recognition during stadium tour stop Bangkok transformed into a vibrant celebration of Enhypen, as the K-pop group brought its world tour to Thailand last month and earned official praise from the country's leading cultural office. Enhypen is managed by Belift Lab, a subsidiary of Hybe, which has rolled out a series of fan-focused events across Bangkok tied to the 'Walk the Line' tour. These initiatives infused Enhypen's branding into local cultural promotions, offering fans more than just a concert — they created an immersive citywide experience. Enhypen's fan engagement programs in Bangkok will continue through the end of July. The events received high praise from Sudawan Wangsuphakijkosol, who served as Thailand's Minister of Culture until last month. In an official commendation, she lauded Hybe and Enhypen for raising global awareness of Thai culture. 'The promotional designs creatively combined traditional Thai architecture with modern urban identity to express 'Thainess' in a fresh and engaging way,' she said. 'This event holds significant cultural, entertainment and economic value, and deserves recognition.' She also emphasized the broader impact of hosting internationally renowned Korean artists. 'Hosting such stars offers unforgettable experiences for both fans and the Thai public. I deeply appreciate this visionary effort to enhance the country's image and build lasting international goodwill,' she added. The campaign offered several standout highlights. Limited-edition transit cards bearing the members' portraits sold out instantly, and photo booths in city centers drew constant attention. Oversized outdoor ads — including banners near Suvarnabhumi International Airport — reinforced Enhypen's presence throughout the capital. A specially themed hotel room package sold out just three minutes after launch. Meanwhile, six Thai food and beverage brands across 116 outlets introduced Enhypen-branded menu items, selling approximately 40,000 units. One of the most popular collaborations featured Butterbear, a beloved local character dressed in Enhypen's tour outfits. The illustrations appeared on packaging, stickers and postcards, creatively weaving K-pop imagery into daily life. Meanwhile, Enhypen drew around 30,000 fans to the Rajamangala National Stadium, June 21, Thailand's largest concert venue. After performing at Tokyo Dome in July, the group heads to Osaka next month. 'Walk the Line' world tour will then visit 10 cities across the United States and Europe in August and September, before concluding with a stop in Singapore in October.
Korea Herald
18-07-2025
- Korea Herald
Ive drops prerelease from Japan album
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