Beyoncé wears Portuguese-British brand Marques'Almeida for new 'Cowboy Carter Tour'

Fashion Network

5 days ago

Six years on, American singer Beyoncé has once again chosen the Portuguese-British brand Marques'Almeida (M'A), this time to create three exclusive looks for her wardrobe on her current world tour, the "Cowboy Carter Tour", through the U.S, France, and England, which began on April 28 and ends on July 26 in Las Vegas at the Allegiant Stadium.
M'A itself confirmed this on its social media channels, posting: "We're proud to see @beyonce wearing a customized Marques'Almeida look for her Cowboy Carter tour," as read on Instagram. "Created in raw denim with frayed edges and deconstructed, handmade details - embodying our true M'A London signature, and meticulously handmade in our Porto atelier. Made with love, strength, and deep gratitude for an artist who continues to inspire."
It was Beyoncé's own team that contacted the M'A's Portuguese designer duo, Marta Marques and Paulo Almeida, on the singer's recommendation, to design the costumes for her new "Cowboy Carter Tour", which is attracting crowds and breaking box office records worldwide. The couple's 'official spokesperson' confirmed this FashionNetwork.com
According to Marques, the partnership came about through direct contact with the Portuguese duo's label, currently divided between London, Porto, and the north of Portugal: "We were contacted by the singer's styling team who were working with her and the whole team of dancers for this tour," she told FashionNetwork.com.
The pieces "are completely exclusive," continued the designer, whom FashionNetwork.com recently interviewed in the Douro, on the occasion of the debut of the new Portugal Fashion Experience format. The event celebrated the label's 30th anniversary and marked the return of fashion shows after a break of almost two years.
"We developed around three looks, one of which has already been worn and the others may still be worn, all for CCTOUR moments."
"It was incredible to be invited! It was a very intense process but a testament to M'A's legacy and relevance. We were sought out for the distinctive work done at M'A and in the denim area," the Portuguese fashion designer confessed, apologizing for the rush that absorbs her days and brightens her nights.