Go Siyaha Expands Access to Boost Tourism Entrepreneurship in Morocco
These changes are designed to encourage investment, foster innovation, and generate new jobs in the sector. The new eligibility conditions will take effect starting Tuesday, July 22, 2025.
According to the ministry, Go Siyaha has already supported 1,000 projects to date. With growing interest among young entrepreneurs and untapped potential in tourism, the program is now being adapted to meet the evolving needs of project holders.
Key changes to the program The minimum investment threshold has been removed.
One of the most significant updates is the removal of the minimum investment requirement of MAD 1 million. This change allows smaller projects, often led by young or first-time entrepreneurs, to qualify for funding and support.
It also opens the door to a wider range of initiatives, including local cooperatives, guesthouses with cultural experiences, and community-based activity centers.
2. Investment support is now available for existing businesses.
Previously, only newly established companies could apply for investment support under Go Siyaha.
With this update, existing tourism businesses that are launching new entertainment or activity-based services will also be eligible.
The ministry noted that this expansion will help leverage the experience of established businesses and speed up the development of high-potential projects.
3. Technical assistance now offered from start for new businesses.
The program's technical assistance component, which was once limited to operational businesses, will now be made available from the very beginning of the project.
New entrepreneurs will receive help with structuring their ideas, preparing funding applications, and building a solid foundation for their launch.
This aims to address the common hurdles faced by newcomers and help them get off the ground faster.
'These improvements reflect our commitment to staying aligned with the real needs of tourism entrepreneurs,' said Fatim-Zahra Ammor, Minister of Tourism, according to MAP.
She added that the changes are designed to allow more Moroccan talent to develop creative, regionally tailored tourism projects.
The updated Go Siyaha program is part of the national tourism roadmap for 2023–2026. It aims to support 1,700 tourism businesses by 2026, focusing especially on developing tourism-related entertainment and diversifying Morocco's overall tourism offering.
Through this more flexible and inclusive approach, the government hopes to create lasting impact within the tourism sector, stimulate innovation, and encourage investment at all levels. Tags: entrepreneurshipGo SiyahaTourism
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