Nashille treasure hunt: Instagram account hides cash across Music City
Find the Cash Nash hides money throughout the city. And well, finders, keepers.
In just a few short days, the instagram account will celebrate one year of hiding cold, hard cash across Music City. In just a year, they've amassed 85,000 followers on Instagram.
So what's their deal?
The instagram account was started July 16, 2024 and that same day it posted their first $50 "cash drop."
The person who hides the cash rarely shows their face, just a video of them taping the cash to poles, under signs or outside parks in neighborhoods across the city. Whoever gets there the fastest gets to keep the money no strings attached.
There's no identifying information on the account except a business email linked to Win-It Entertainment, an entity described as a virtual entertainment company specializing in online events.
Nashville isn't the only city with an account. According to Instagram, there are accounts in Tampa Bay, Austin, Atlanta, Houston and Indianapolis.
In the last year, the account has hidden cash about 100 times.
The very first drop of cash happened on the back patio of Legends Corner bar across from the Assembly Food Hall and the National Museum of African American Music.
Since then, the "cash drops" have been all over the city.
Cash has been taped to the John Seigenthaler Pedestrian Bridge, outside Vanderbilt's baseball stadium and on poles along Broadway. They've taped cash to The Truck Stop in Donelson, under benches in Shelby Park Shelby out East, along a white picket fence in Germantown and outside the Mall at Green Hills.
Usually, the account will post videos of $50 drops.
They, on occasion, do collaborations with other businesses for $1,000 giveaways, tickets to Predators games and at Christmas gave away a PS5.
The largest "cash drop" so far was for $500, but as recently as June 20 gave away $250.
In total, the account has given away well over $8,000 in cash and other prizes.
This article originally appeared on Nashville Tennessean: Free money? Nashville instagram account hides cash across city
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Gift Fashions: The Ever-Evolving Art of Stylish Gifting
Gifting has always been a universal expression of love, gratitude, celebration, and connection. But over the past few decades, gifting has transformed from a simple gesture into an art form—and, increasingly, a fashion statement. Today, 'gift fashions' refer not only to what we give, but how we give it: the aesthetics, trends, branding, and cultural significance that shape modern gift-giving practices. This article explores the world of gift fashions: the history, the trends, the social dynamics, and how gifting has become an expression of personal style and identity. Gift-giving is as old as human civilization. In ancient societies, gifts were used to establish alliances, convey social status, or honor deities. With time, gifting became more personal—birthdays, weddings, holidays, and religious events became standard occasions. From Utility to Fashion Historically, gifts were utilitarian—food, livestock, or clothing. Over time, people began to place more importance on the presentation and meaning behind the gift than its actual utility. By the 20th century, the fashion industry, advertising, and pop culture played significant roles in shaping what made a gift 'desirable' or 'trendy.' Gift fashions refer to the evolving preferences, styles, and cultural norms that influence the types of gifts people give at a particular time. It includes: Popular gift items or categories (e.g., tech gadgets, handmade crafts) (e.g., tech gadgets, handmade crafts) Aesthetic and branding trends (e.g., minimalist packaging, luxury labels) (e.g., minimalist packaging, luxury labels) Personalized or custom experiences (e.g., monogrammed items, curated gift boxes) (e.g., monogrammed items, curated gift boxes) Eco-conscious and ethical choices (e.g., sustainable brands, fair-trade products) Gift fashions are often influenced by celebrity culture, social media trends, seasonal marketing, and changing values (like sustainability or minimalism). Social Media and Influencers Instagram, TikTok, and Pinterest are major drivers of gift fashions. 'Gift guides,' 'unboxing videos,' and influencer-endorsed products dictate what's considered trendy. A beautifully wrapped gift or a viral product often becomes the must-have present of the season. Pop Culture and Media TV shows, movies, and music often spark gifting trends. A handbag seen in a hit series or a book recommended by a celebrity can become an overnight bestseller during the holiday season. Fashion and Lifestyle Brands Major fashion houses like Gucci, Dior, and Chanel are influencing gift trends by offering chic gift collections—perfumes, designer accessories, or gift boxes. Brands like Apple or Dyson, though not traditionally 'fashion,' have turned tech into status symbols, making them fashionable gift choices. Let's explore some of the most iconic gifting trends of the past 70 years: 1950s–1960s: The Age of Elegance Gifts were traditional and classy—fine jewelry, leather goods, and perfume were staples. Gift presentation became important: satin boxes, velvet cases, and delicate wrapping reflected post-war prosperity. 1970s–1980s: Self-Expression and Pop Culture The rise of consumerism and pop culture shaped gift-giving. Vinyl records, Polaroid cameras, lava lamps, and slogan T-shirts were hot gifts. Customization emerged—monogrammed items or DIY crafts were popular. 1990s: Tech Meets Trend The tech boom ushered in gadgets like Game Boys, Walkmans, and Tamagotchis. Designer brands became aspirational gifts: Calvin Klein, Tommy Hilfiger, and Guess. Gift-giving reflected brand obsession. 2000s: Experiential and Digital People started valuing experiences: concert tickets, spa vouchers, or travel packages. Digital gifts—MP3 players, iPods, or mobile phones—dominated. Wrapping took a backseat to minimalism. 2010s: Instagrammable Gifting The era of social media influenced gifting aesthetics. Marble textures, rose gold, pastel hues, and hand-lettered cards became gifting staples. Subscription boxes like FabFitFun or Birchbox were trending. 2020s: Conscious and Personalized In the wake of the pandemic and rising climate awareness, gifts became more thoughtful. Handwritten notes, eco-friendly packaging, sustainable products, and DIY kits gained popularity. Personalization—custom portraits, engraved jewelry, curated gift baskets—defined gift fashion. How a gift looks has become just as important as what it is. Wrapping a gift is now a curated experience, and brands have capitalized on this. Trendy Wrapping Styles: Minimalist Chic : Kraft paper, twine, eucalyptus leaves. : Kraft paper, twine, eucalyptus leaves. Bold & Graphic : Patterned paper with statement ribbons. : Patterned paper with statement ribbons. Sustainable : Furoshiki (Japanese fabric wrapping), reusable bags. : Furoshiki (Japanese fabric wrapping), reusable bags. Luxury Wrap: High-end paper, embossed logos, wax seals. Unboxing experiences are often shared on social media, so presentation has become part of the gift itself. Nothing says 'I care' more than a gift tailored to the recipient. In today's gift fashion world, personalization is king. Trending Personalized Gifts: Custom Jewelry : Birthstone necklaces, name bracelets. : Birthstone necklaces, name bracelets. Portrait Art : Illustrated family portraits, pet drawings. : Illustrated family portraits, pet drawings. Monogrammed Accessories : Leather wallets, notebooks, robes. : Leather wallets, notebooks, robes. Experience Boxes: Curated wine tastings, book clubs, self-care kits. Companies like Etsy, Not On The High Street, and local artisans have gained popularity by offering bespoke gifting solutions. Gift fashions are also influenced by geography and culture. Western Holiday Seasons Christmas : Luxury beauty advent calendars, hot tech gadgets, cozy knitwear. : Luxury beauty advent calendars, hot tech gadgets, cozy knitwear. Valentine's Day : Flowers, chocolates, and increasingly personalized or experiential gifts. : Flowers, chocolates, and increasingly personalized or experiential gifts. Mother's/Father's Day: Handwritten notes, memory books, tech upgrades. Eastern Gifting Culture Chinese New Year : Red envelopes (hongbao), symbolic gifts (fruit, tea). : Red envelopes (hongbao), symbolic gifts (fruit, tea). Indian Festivals (Diwali, Rakhi) : Sweets, jewelry, traditional clothing. : Sweets, jewelry, traditional clothing. Japanese Traditions: Omiyage (souvenirs), intricately wrapped gifts. Gift fashions adapt to local customs, but global platforms like Amazon and Instagram are creating a more homogenized 'global gift fashion.' As environmental and ethical awareness grows, so does the demand for gifts that reflect those values. Eco-Friendly Gift Trends: Sustainable Products : Reusable water bottles, organic skincare, upcycled goods. : Reusable water bottles, organic skincare, upcycled goods. Zero-Waste Packaging : Compostable wrap, fabric gift bags. : Compostable wrap, fabric gift bags. Gifts That Give Back: Charitable donations, brands with social missions. Buyers today often ask: Is this gift aligned with my values? Gift fashions are also reflecting changes in social awareness. Gender-neutral and inclusive gifts are on the rise. Trendy Inclusive Gift Options: Self-care gifts for all genders LGBTQ+ pride-themed collections Books and games promoting diversity Fragrances and clothing Gifting is now less about stereotypes and more about honoring identity and uniqueness. The gifting industry is big business. Retailers, brands, and startups now focus heavily on 'gifting seasons.' There are entire departments and teams dedicated to gift merchandising, curated gift sets, and limited-edition collections. The Gifting Economy: Gift Boxes : Ready-to-gift solutions for convenience. : Ready-to-gift solutions for convenience. Subscription Services : Monthly 'surprises' as ongoing gifts. : Monthly 'surprises' as ongoing gifts. E-Gifting Platforms: Digital gift cards, online experiences. Companies are investing in data-driven gifting, using customer behavior to recommend trendy gifts. What's next in the world of gift fashion? AI-Driven Gifting Smart algorithms that curate gifts based on a recipient's digital footprint or past behavior. For example, Spotify gifts based on music taste or AI-curated book subscriptions. Virtual and AR Gifts With the rise of the metaverse, gifting may move into the digital realm—NFTs, digital art, virtual experiences. Hyper-Personalization DNA-based skincare gifts, astrological curation, or gifts based on your Enneagram or MBTI type. Hybrid Experiences Combining physical and digital—like sending a physical kit with a matching virtual workshop. Gift fashions are a dynamic reflection of our values, cultures, and aspirations. In a world increasingly dominated by fast trends, social media, and global commerce, gifting has become a fashion-forward expression of personality and taste. TIME BUSINESS NEWS
