Lidl says ‘we will not compromise on standards' while affirming ‘commitment to British farmers'
Lidl has announced that it is standing firm on its "commitment to British farmers" as they confirmed that they will "not compromise on standards".
The supermarket giant confirmed it will continue sourcing 100% fresh, British beef across all its stores, and has no plans to import or switch sourcing to beef suppliers outside of Great Britain.
Lidl GB vowed to maintain its long-term support for British producers and farmers, ensuring its customers can continue to rely on the discounter for locally and responsibly sourced, high-quality fresh beef at market-leading value.
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The discount supermarket's fresh beef range is all Red Tractor Assured, which ensures that food safety, animal welfare, traceability, and environmental protection are all taken care of throughout the food chain.
Lidl has written to Red Tractor, The National Farmers' Union, and its suppliers to reassure them on this commitment and pledge ongoing support for the British agricultural sector.
Richard Bourns, Lidl GB Chief Commercial Officer, said: 'British farming is recognised globally for its high standards of animal welfare, food safety and environmental stewardship. At Lidl, we know these values matter to our customers, which is why we proudly support and champion British agriculture.
'As we enter our fourth decade in Great Britain, our commitment to these principles has never been stronger. We will not compromise on standards even if others choose to do so. Our commitment goes beyond maintaining high standards - it's about standing by British farmers when they need us most and doing what's right for our customers.'
Lidl established itself in Great Britain in 1994 and today has more than 35,000 employees across its 980 stores and 14 distribution centres in England, Scotland and Wales.
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