New Apple store opening in Perth next week
The brand's flagship WA outlet will be resurfacing down the road at the old Commonwealth Bank Building, taking up residence at 1 Forrest Place.
The store's official opening is set for Friday, June 27 at 9am.
It will intersect the Murray Street Mall shopping strip and Forrest Chase open area. Tim Cook, chief executive officer of Apple Inc. Credit: David Paul Morris / Bloomberg
Commuters might have noticed recent updates to the heritage building's facade, with the store's exterior displaying dark green wallpaper to compliment an Apple-shaped light fixture hanging from a central arch.
Days out from the launch, the brand's website promises an extension of the previous outlet's interactivity.
'Prepare to discover a flourishing hub of creativity, as we open the door to a new era of growth for Perth and for you,' it reads.
The move comes almost exactly 15 years after Apple's first bricks and mortar entry into Perth which launched on June 26, 2010. The Apple store in Perth's CBD is moving into the city's main mall. Credit: Justin Benson-Cooper / The West Australian
The West reported in 2024 that the new store would take up two shops at the building, including the one currently leased by Pandora jewellery store and one previously leased by City Beach clothing.
Apple operates its second Perth store at Westfield Booragoon, which opened to the public in September 2012.
To get local fans hyped about the change, specially curated collections of entertainment have been recommended, which feature Western Australian musical artists, films, TV shows, and books accessible across Apple's suite of media platforms.
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