The Best '70s Ski Outfits From the POWDER Archives

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10-06-2025

As you might remember (or as your parents might remind you), things were a bit different in the 1970s. Global politics were in upheaval, society was opening its mind to new norms, and ski bumming was entering its first golden age. Those were also the years when this publication, first helmed by founders Jake and Dave Moe, began chronicling the deeper side of ski culture. At the time, ski culture had started to evolve into the free-spirited and expression-driven form it still has today, in part driven by the pages of the first volumes of POWDER Magazine. Powder skiing represented the ultimate freedom, and in true 1970s fashion, the skiers of the time took their expression of it to extreme lengths. Speaking of fashion, this was the era of true drip: from tight-fitting one-piece ski suits to oversized knit sweaters, most everything featured loud colors, patterns, and revealing necklines. Check out the Best 70s Ski Outfits from the POWDER archives below. This piece is part of POWDER's Summer of Ski Nostalgia content series. Stay tuned in daily for more nostalgic articles, and keep an eye out for the upcoming Summer of Ski Nostalgia badge to identify future content. You can also view all of POWDER's summer nostalgia content here.
These were the days before Gore-Tex and other waterproof/breathable fabrics, with skiers instead opting for wool sweaters and the odd stretchy ski suit. These things were warm, bordering on sweaty, but they undoubtedly oozed style.
A 1977 gear editorial section highlighting the year's finest insulated wares for skiers.
Many iconic ski brands really found their stride in the 1970s. Look at how far things have come in these ads from Bogner, Rossignol, and Gerry Clothing.
Apparel ads from the 70s were just built different.
The wool sweater, still an icon of ski fashion today, provided the vibes during the 70s. Personally, these are WAY too hot for me to wear anywhere but inside a cozy mountain hut, but to each their own, I suppose.
Eyewear was also on point, with many skiers still opting for large-framed sunglasses instead of full-on goggles. Fashion over function, especially on sunny days. For anyone who has worn goggles of this era, you'll remember that fogging was a pretty real issue.
Marketing copy has always been a hot topic of discussion for brands. How can you make things eye-catching without being too weird? That clearly didn't matter to apparel manufacturers back then.
Marlboro jackets? Budweiser sweaters? Nothing was sacred back then.
While backcountry skiing really entered its golden age during the COVID pandemic, skiers have been walking up mountains and enjoying soft turns on the way down for many years. Take a look at the style and equipment (or lack thereof) employed during the 1970s from places like Vail to Courchevel.
Long before technical outerwear, skiers were enjoying hard-earned turns deep in the backcountry.
This piece is part of POWDER's Summer of Ski Nostalgia content series. Stay tuned in daily for more nostalgic articles, and keep an eye out for the upcoming Summer of Ski Nostalgia badge to identify future content. You can also view all of POWDER's summer nostalgia content here.The Best '70s Ski Outfits From the POWDER Archives first appeared on Powder on Jun 4, 2025