logo
Watermarking the Future

Watermarking the Future

Entrepreneur13 hours ago
In a digital age where screens have become the silent leak in corporate armour, Datapatrol's real-time watermarking technology is turning the last blind spot in cybersecurity into a frontline defence - without slowing a single keystroke.
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur United Kingdom, an international franchise of Entrepreneur Media.
At Infosecurity Europe, where the cybersecurity world converges, Datapatrol, a pioneering data security firm focused on closing the overlooked gap of screen-based data leaks, unveiled a revolutionary technology - screen watermarking - that promises to transform how businesses protect sensitive data without sacrificing speed or ease of use.
Cybersecurity budgets across the world have ballooned into the billions, and yet, sensitive data continues to slip through the cracks. The conventional wisdom has long been to fortify digital perimeters - encrypt files, monitor networks, and build firewalls strong enough to repel the most sophisticated attacks. But what if the greatest vulnerability isn't lurking in distant servers or hidden code, but rather in the very screens users stare at every day? This is the insight that underpins Datapatrol, a rising star in data security. The company has taken an unconventional approach: if organisations are investing heavily to protect data at rest and in transit, then why overlook what happens when that data is displayed on screens?
Loay T. Hussain, Managing Director at Datapatrol, puts it plainly: "A lot of people we spoke to at Infosec told us the same thing, they had never really thought about how exposed screens can be. Once they saw how simple it is to add that extra layer of protection, it just clicked. It's not about adding another heavy tool, it's about fixing a gap that's been ignored for too long."
Datapatrol's solution is elegant in its simplicity and powerful in effect. Unlike static watermarks that merely add a faint logo or text, Datapatrol's technology overlays dynamic, real-time identifiers directly on live screen content. Usernames, IP addresses, department info, session times - all become visible on screen, invisibly embedded in the everyday work flow. It delivers a significant impact. Screens, once a security blind spot, become a smart safeguard. Every screenshot, every photo, every screen recording instantly carries identifiable information that ties it back to the user. This doesn't just deter accidental leaks, it makes deliberate theft far riskier.
The invisible vulnerability
It's easy to overlook how exposed data can be once it leaves the secure environment of the network and appears on a user's screen. Yet this is precisely when data is most vulnerable. Screens can be photographed with smartphones, screenshots can be taken, and remote desktop sessions can be compromised - all avenues often overlooked by traditional cybersecurity defences.
With hybrid working becoming the norm and collaboration spreading across multiple devices and locations, this risk has never been more pressing. Protection strategies that once centred on physical offices and internal networks now have to account for users dispersed around the globe.
In this context, Datapatrol's screen watermarking emerges not as an afterthought, but as a critical component of a holistic security posture. It bridges the gap between technology and human behaviour, a recognition that the 'human factor' remains the weakest link in many organisations' defences.
A culture of accountability
Datapatrol's innovation goes beyond technology however; it's about shaping corporate culture. By embedding traceable watermarks into every screen, it cultivates a sense of accountability among employees and contractors. When the identity of the viewer is subtly but clearly displayed, it reminds users that sensitive data isn't just abstract - it's something they are personally responsible for protecting.
This subtle psychological nudge is an invaluable complement to compliance training and internal policies. Instead of relying solely on annual workshops or dense manuals that are quickly forgotten, the watermark serves as a continuous, visible reminder. It turns abstract rules into a practical, everyday reality. This shift in mindset is critical. Protecting data is everyone's responsibility. Security can't be left to IT alone - it has to be a shared mindset that runs through the entire organisation.
Simplicity and integration
One of Datapatrol's greatest strengths lies in its unobtrusive design. The watermark operates passively; users don't have to click, activate, or manage anything. Once deployed, the watermark is always present when needed - a silent guardian working in the background without disrupting productivity.
This ease of integration was a key factor in Datapatrol's growing success across Europe. At Infosecurity Europe, the company's presence drew CISOs, IT managers, and compliance officers eager to see the technology in action. Many were surprised at how seamlessly it fit into existing workflows without creating additional burdens.
For many organisations struggling to balance rigorous security requirements with the need for agility, this is a game-changer. Datapatrol proves that effective protection does not require cumbersome or complex tools that slow down teams; instead, it shows that even a simple, well-designed solution can close the gaps left by traditional defences.
Scaling Across Europe
Datapatrol's momentum is clear. As hybrid working cements itself as the default and data regulations tighten, the company is rapidly expanding its footprint across the continent. Its client base already spans diverse sectors - from finance to healthcare, from fintech startups to household names — reflecting the broad relevance of its approach.
With cybercrime evolving constantly, the ability to adapt quickly and plug overlooked vulnerabilities is essential. Datapatrol's screen watermarking offers organisations a proactive tool to deter breaches before they happen. The company's growth is more than a business success; it signals a broader shift in how organisations think about data protection. It calls for an integrated strategy that combines technology, human awareness, and cultural change.
Looking ahead
As data security challenges multiply, so too does the need for innovation beyond the obvious. Datapatrol's journey highlights a vital lesson for businesses and cybersecurity leaders alike: sometimes the most effective solutions arise not from layering on more complexity, but from reimagining existing problems.
In a world where data is a company's most valuable asset, protecting it requires vigilance at every level - including the screens we often take for granted. Thanks to companies like Datapatrol, that invisible frontier is finally getting the attention it deserves. In an era when breaches can cost millions, Datapatrol's screen watermarking turns every screen into a traceable safeguard - making data protection personal, visible, and accountable.
5 reasons why screen security matters - and how Datapatrol leads the way
1. Screens are a major data leak risk
Even with strong firewalls and encryption, sensitive information is vulnerable the moment it's visible on a screen. Screens create a blind spot often ignored by traditional cybersecurity.
2. Hybrid work makes it worse
Remote working means employees access data across multiple devices and locations, increasing the risk that screenshots or photos could be taken without authorisation.
3. Dynamic watermarks for real-time protection
Datapatrol's screen watermarking overlays unique identifiers - like username, location, and IP address - onto live screen content, making every screenshot traceable back to the user instantly.
4. Seamless integration without disruption
Unlike clunky security software, the watermark runs passively in the background without user action, keeping workflows smooth while adding a powerful layer of accountability.
5. A culture of responsibility
By making the sensitivity of displayed data visible at all times, Datapatrol helps build a security-first mindset across teams - turning every employee into a guardian of company information.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Gold Gains as Weaker Economic Data Boosts Fed Rate Cut Bets
Gold Gains as Weaker Economic Data Boosts Fed Rate Cut Bets

Yahoo

time6 minutes ago

  • Yahoo

Gold Gains as Weaker Economic Data Boosts Fed Rate Cut Bets

(Bloomberg) -- Gold edged higher on Tuesday, building on three days of growth amid expectations the Federal Reserve will cut interest rates next month after a spate of weaker economic data. PATH Train Service Resumes After Fire at Jersey City Station Mayor Asked to Explain $1.4 Billion of Wasted Johannesburg Funds Chicago Curbs Hiring, Travel to Tackle $1 Billion Budget Hole All Hail the Humble Speed Hump US President Donald Trump's trade wars and tension surrounding his looming deadline for Russian President Vladimir Putin to end his full-scale invasion of Ukraine has also provided momentum for gold. 'Fears of a slowdown in the US economy along with concerns about rising inflation amid Trump's tariffs are driving increased demand for gold,' ING Groep NV strategist Ewa Manthey said. 'With US fed rate cuts now intensifying, gold's bullish momentum could grow, sending gold to fresh highs.' Spot gold traded near $3,379 an ounce in London, up 0.2%. Traders are increasingly pricing in US rate cuts to bolster the US economy after weaker data, including a Monday report from the Institute for Supply Management that showed the services sector effectively stagnated in July as firms — faced with tepid demand and rising costs — reduced headcount. That comes after data out last week showed a much weaker labor market than previously thought after revisions to May and June, while inflation-adjusted consumer spending barely rose. Lower rates typically boost the price of gold, which doesn't pay interest. 'I think it will be the Fed cutting rates that could be the catalyst to push gold to another record,' Manthey added. 'I think gold has further room to run. Geopolitical risks remain elevated, Trump's trade war is still going on and ETF holdings continue to expand. The bullish drivers are there.' Bullion has gained nearly 30% this year amid Trump's campaign to slap tariffs on imports and geopolitical conflicts, along with central bank buying and bets on rate cuts. Investors and analysts see more gains ahead, with Fidelity International forecasting bullion could hit $4,000 an ounce by the end of next year. Citigroup Inc. also revised its forecast for gold, with analysts now predicting bullion will rally to a record high in the near term due to a worsening US economy and inflation-boosting tariffs. But many expectations for gold to break out of its range bound trading following April's $3,500 high haven't come to fruition even with the slew of uncertainty in both the economy and geopolitical outlook. 'Despite all these gold-positive arguments, the gains of the precious metal remain limited,' Commerzbank Research wrote on Tuesday. 'We continue to see gold fundamentally well-supported, but it is clear that the momentum we saw particularly in the first quarter has dissipated. This is also evident in the fact that gold traded 'sideways' despite significantly increased US rate cut expectations since April,' the note said. The Bloomberg Dollar Spot Index was down 0.1%. Silver also gained while palladium and platinum declined. --With assistance from Laura Avetisyan and Yihui Xie. Russia's Secret War and the Plot to Kill a German CEO AI Flight Pricing Can Push Travelers to the Limit of Their Ability to Pay Government Steps Up Campaign Against Business School Diversity What Happens to AI Startups When Their Founders Jump Ship for Big Tech How Podcast-Obsessed Tech Investors Made a New Media Industry ©2025 Bloomberg L.P. Sign in to access your portfolio

Report – Parma Reject Players From Inter Milan In Exchange For Liverpool Target: Cash Only
Report – Parma Reject Players From Inter Milan In Exchange For Liverpool Target: Cash Only

Yahoo

time6 minutes ago

  • Yahoo

Report – Parma Reject Players From Inter Milan In Exchange For Liverpool Target: Cash Only

Parma have firmly rejected any player swap offers from Inter Milan, insisting on a cash-only deal for Giovanni Leoni. According to FCInterNews, the Crusaders have made it abundantly clear that they only want cash for their sought-after teenager. Giovanni Leoni has established himself as one of the hottest prospects in European football. Despite breaking onto the grand stage only last season, the 18-year-old already has plenty of admirers. Indeed, in addition to Inter, AC Milan, Juventus, and Liverpool have shown interest in his services. Inter Milan Attempt to Include Counterparts in Giovanni Leoni Deal Rejected by Parma PARMA, ITALY – APRIL 05:Giovanni Leoni of Parma Calcio in action during the Serie A match between Parma and FC Internazionale at Stadio Ennio Tardini on April 05, 2025 in Parma, Italy. (Photo by) Parma have slapped a substantial €40 million bid on Leoni's head. However, Inter had hoped to include several players as a makeweight to drive the price down. Kristjan Asllani and Sebastiano Esposito are the players in question. Yet, their request has fallen on the Crusaders' deaf ears. Instead, they're only interested in taking hard cash for their most prized asset. That's the last thing the Nerazzurri would want to hear, especially now that Liverpool have intensified their interest. Indeed, aware of Inter's financial constraints, the Reds are keen to accelerate talks with Parma.

Online retailer Zalando raises 2025 guidance after About You acquisition
Online retailer Zalando raises 2025 guidance after About You acquisition

Yahoo

time6 minutes ago

  • Yahoo

Online retailer Zalando raises 2025 guidance after About You acquisition

(Reuters) -German online fashion marketplace Zalando raised its 2025 guidance on Tuesday after adjusting its projections to include newly acquired About You. The Berlin-based company said it expected gross merchandise volumes to grow by 12-15%, up from a previously expected range of 4-9%. Zalando is investing heavily in its European logistics network, which it has also opened up to partners as it seeks to drive growth amid faltering consumer spending and competition from fast-fashion retailers such as Chinese rival Shein. The About You acquisition was completed in early July, valuing Zalando's smaller rival at 1.13 billion euros ($1.31 billion). The company also said it achieved second-quarter gross merchandise volumes of 4.06 billion euros, up from 3.86 billion euros a year earlier. ($1 = 0.8634 euros) Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store