Kyle Walker set to star in new 20-episode documentary series as Burnley agree first-of-its-kind deal with X
The Clarets, promoted to the top flight from the Championship last year, have partnered with social media giant X, formerly known as Twitter, in a stunning deal.
2
Burnley and the platform announced a multi-year strategic partnership as the football club takes on its first-ever "strategic digital platform partner".
The company will be creating content for its X Originals series.
It is the first time one of these series will be produced in the UK and also the first struck with a Premier League football club.
The exclusive documentary series will capture Burnley's first-team players, staff and leaders behind the scenes at the training ground, Turf Moor and inside the dressing room throughout the season.
It is touted to launch early in the season and will see fortnightly releases across a 20-episode run.
A club statement on the partnership hints at the possibility of expanding this to live stream opportunities as fans gain "unprecedented access".
For some time now, Burnley have been the masters of transfer announcements and have gone viral across social media for their stunning video edits.
This summer alone, they announced a £5million deal to sign six-time Prem title winner Walker in a video edited with clips from Lionel Richie's iconic 1983 hit "Hello".
Elsewhere, former Spurs star Marcus Edwards arrived with a clip of Friends as he was edited over the top of what would have usually been Jennifer Aniston.
Burnley chairman Alan Pace said of the deal: "We're delighted to be partnering with X as we enter an exciting period for the Club ahead of our return to the Premier League.
Kyle Walker completes Burnley transfer as they unveil him in 'best announcement video ever'
'Whether it be our now world-famous transfer reveal videos, or our incredible end-of-season dressing room celebrations, X has been home to some of our most popular and engaging social content.
"This partnership is part of our long-term plan as the club moves forward with fan engagement and content at its very core.
"We have lots of exciting plans together and look forward to sharing more details in the future.'
The Clarets currently have 823,000 followers on X, but the platform's UK Managing Director, Jonathan Lewis, believes there will be plenty of opportunity for growth.
He said: "We're very proud to partner with Burnley in this multiyear deal which includes our first ever UK X Originals series.
'The Clarets have one of the most passionate fanbases in the game and we can't wait to bring the spirit of the club's supporters to life on X as the club chases glory this season.
'This unique collaboration with Burnley launches our X UK: A New Chapter strategy, and showcases how X's unmatched real-time engagement and highly active global audience will transform sports fandom through unrivalled, authentic engagement for clubs and teams into the future."
This partnership follows previous X Original shows across the USA, Japan, the Middle East and North Africa (MENA).
Some have featured stars as high-profile as the tennis legends Serena and Venus Williams, as well as the NFL Top 100, with both debuting this summer.
Scott Parker 's Burnley kick off their campaign back in the top flight with a clash away at Tottenham, led by newly appointed boss Thomas Frank.
Their first game at Turf Moor sees them host Sunderland, who were promoted via the play-offs last season.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
21 minutes ago
- Daily Mail
King Charles shows a bit of leg as he dons traditional Scottish attire to attend Highland Games
King Charles III proved he was chic at the knees as he donned traditional Scottish attire to attend the Mey Highland Games. The monarch, 76, was spotted solo without Queen Camilla on Saturday as he took in the colourful festivities held in Caithness each year. His Majesty looked dapper in his red, blue and green tartan kilt, which was complemented by a beige waistcoat and jacket, leather sporran and red hose. At one point the King was seen enjoying a cheeky dram of whisky before meeting participants in the day's events, which include tug o'war, caber tossing, massed pipe bands, Highland dancing, track events and novelty races. Charles was all smiles as he sat down in a marquee, with his cousin, Lady Sarah Chatto, sat behind him. The first Mey Games was held in the nearby village of Mey in 1970 to celebrate the late Queen Mother 's 70th birthday. As guest of honour on the day, she declared the event a success and encouraged its organisers to make it an annual event. In 2002 His Majesty succeeded his grandmother as Chieftain of the games and attends each year during his summer break in Caithness. Charles has an enduring love of Scotland, having spent many summers at Balmoral with the royal family, and often wears kilts when visiting the nation for engagements. The distinctive pattern on the King's kilt is known as the Balmoral Tartan, which was originally created in the 1850s by Prince Albert for Queen Victoria, symbolizing her deep connection to Scotland. It remains one of the most exclusive tartans, reserved only for use by the reigning monarch, as well as the Sovereign's Piper - the only non-royal permitted to don this tartan. Other members of the Royal Family require the sovereign's permission to wear the tartan, with the latest pattern designed 'in recognition of His Majesty's strong support in preserving the culture and traditions of Highland Dress and Scottish Tartans'. The Scottish Register of Tartans website notes that the cloth was first woven in 100% Scottish wool by Lochcarron of Scotland in Selkirk. It features 'central stripe motif (one broad and two narrow), a feature of Royal tartans previously worn by His Majesty including the Duke of Rothesay, Duke of Rothesay Hunting & Lord of the Isles Hunting tartans'. While the kilt-wearing monarch arrived alone this year, Queen Camilla has been an enthusiastic visitor in previous years. Her Majesty first attended the Games with Charles in 2002, three years before she married the then Prince of Wales. She then joined Charles at the annual jamboree on several occasions after their wedding. At each, they were seen guffawing with laughter as they took in the high-spirited atmosphere.
Daily Mirror
22 minutes ago
- Daily Mirror
Sir Alex Ferguson takes in League One clash alongside ex-Man Utd youngster
Cardiff beat Peterborough 2-1 on Saturday in their League One opener and Sir Alex Ferguson was spotted watching the game in the stands as he came to support son Darren Sir Alex Ferguson was spotted in the stands at Cardiff's League One season opener against Peterborough on Saturday as he attended the game to support his son Darren, who manages Posh. Cardiff won the game 2-1 thanks in part to Ruben Colwill's stunning free kick, before Ronan Kpakio completed the turnaround victory after Bradley Ihionvien had put the away side ahead from the penalty spot in the first half. Manchester United 's legendary manager Sir Alex was a minor sub-plot to the game as he was picked out by the cameras in the stands, sitting alongside Peterborough's director of football Barry Fry, who came through the youth system at Old Trafford without playing a senior game. Commentator Daniel Mann was also keen to point out that Sir Alex and Fry both had a connection to United as he said: "I'm sure we're all excited to see Sir Alex here. "Another fellow former Manchester United man there in Barry Fry, who had four years there as a young player." Sir Alex retired from management in 2013 after bowing out with his 13th Premier League title and went on to become an ambassador for the club, regularly being spotted at their matches at Old Trafford. The Scot was reportedly being paid £2m a year by United as part of his role, but that has since been removed amid United's sweeping cost-cutting scheme under Sir Jim Ratcliffe. Fry, meanwhile, came through the United youth system back in 1960 but never played for the Red Devils. He has had an association with Peterborough since 1996 after starting off as manager of the club, staying in that role for nine years, before moving upstairs as director of football - a role he has held ever since. Fry, along with chairman Darragh McAnthony has been responsible for hiring Sir Alex's son Darren four times. Ferguson Jr first took over the club in 2007 for two years before returning in 2011 for four years. He then took up the job at Doncaster Rovers, where he spent another four years before going back to Peterborough yet again in 2019. He would resign in 2022 following a poor season before being persuaded to take up a fourth stint the following year after the sacking of Grant McCann. Join our new WhatsApp community and receive your daily dose of Mirror Football content. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. If you're curious, you can read our Privacy Notice.
The Sun
22 minutes ago
- The Sun
First look at Love Island winners Kai and Sanam's stunning wedding as they only invite ONE show star to the bash
LOVE Island winners Kai Fagan and Sanam Harrinanan have shared the first image after they tied the knot yesterday at a stunning wedding venue in Essex. The couple, both 27, met on the reality show two years ago - but snubbed their fellow islanders on their big day. 7 7 Just one star from the show is said to have been invited to the bash, which is Ron Hall. Kai and Sanam instead said I Do in an intimate ceremony of their nearest and dearest at the stunning High House in Essex. Weddings at the venue can set you back anything between £10,995 to £38,995. Couples can marry in the exquisite restored Grade II listed Essex Barn, before heading to the orangery for the reception. Sanam looked incredibly wearing an off the shoulder white tulle dress, with viel. Sharing pictures with her new husband as they posed on a bridge at the venue, Sanam wrote: "Mr and Mrs Fagan forever and always 01/08/2025." Speaking previously about plans for their big day, Kai admitted that Sanam was planning it all. He said: 'She's taking a bit of control of this because I never had a dream wedding. A lot of young girls have a dream wedding and know exactly what they want. 'And that's going to be her special day at the end of the day. So it's got to be perfect for her. But I'd marry her anywhere I'd go to the registry office in Manchester tomorrow.' Ahead of the wedding the pair shared their behind the scenes preparations of them getting ready. Love Island couple get married TODAY as they reveal details of wedding Kai took to his page on Thursday to share pictures of him in the barber chair getting a fresh trim, complete with a clean looking fade and box cut. He captioned the post: 'Trim completed. Now time to log off for a few days, enjoy life, be present and marry the love of my life.' Meanwhile, Sanam also showed off her stunning wedding nails on her stories, complete with pearls and sequins. The social worker also shared a story of all of her make-up laid out today, just hours before the wedding and wrote: 'It's time.' The couple, who returned to their normal jobs, got engaged last year after Kai popped the question in a surprise proposal on a punt. Kai shared the special moment in snaps posted on social media when Sanam was pictured open-mouthed. He wrote on Instagram at the time: "Introducing the next Mrs Fagan. "Beautiful, Caring, Loving and Smart are just some of the words that describe you. "I love loving you, I love you and I can't wait to spend the rest of my life with you." 7 7 7 7
