Tesco reveals big change to F&F clothing range that shoppers will love
The supermarket recently revealed its plans to introduce a new online store just for its clothing brand F&F, reports The Mirror.
Shoppers had previously been able to buy F&F clothing through the non-food Tesco Direct website before it was shut down in 2018.
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The range was also available to buy through Next before the retailer stopped selling F&F in January 2024.
Customers have since been able to browse some of the range online, but were unable to place an order or buy any F&F items.
But Tesco now plans to introduce a new website after it teased its launch in its financial results this week, where it said "launch of F&F clothing is scheduled to go live for customers in the year ahead".
The plans come after Tesco launched the new Tesco Marketplace website in January 2024 which lists products from third-party sellers.
Shoppers can now find more than 300,000 products on the website - more than a 3,000 % increase from when the website initially launched. Orders are delivered separately from shoppers grocery shop, with marketplace items incurring their own, separate delivery fees.
At its launch, Tesco Marketplace director, Peter Filcek, told The Grocer it wants shoppers to have a "one-stop shop" for everything they need."
He said: "We were looking at customer searches on our websites and we found things that we just don't carry in Tesco [stores] or online, and so that prompted a stream of thinking around what we could do to open up that range, to give customers what they're looking for because they were genuinely looking for all sorts of things.'
Tesco's new online website also follows the supermarket's introduction of menopause-friendly aisles to its stores to help women find products which are suitable for them through the menopause.
Tom Lye, Tesco's Category Director for Health and Wellness, said: 'Following a successful trial last year, we hope that having these permanent menopause-friendly bays in 93 of our large stores will provide reassurance and education as well as helping signpost customers to products that may be safer when going through the menopause or that might ease associated symptoms.'
The new menopause-friendly aisles will be rolled out nationally in 93 of Tesco's large stores from April 2025.
The store is also trialling a new initiative to change its use of barcodes to QR codes across 12 of its own-brand fresh produce and meat products.
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