Amazon Prime Day deals are live: Here's what we're shopping as the official sale kicks off

Yahoo

2 days ago

Amazon Prime Day is officially in full swing — and with three and a half days still to go (it runs through July 11), you've got time to shop smart, not frantically. Skip the 1 a.m. panic purchase on Day 4 and dive in now while the deals are still ripe — and, more importantly, still in stock. Whether you're eyeing a shiny new gadget or just restocking kitchen towels, Prime Day — or let's be honest, Prime Week — remains one of the best times of year to score real savings.We've been tracking this event since before lightning deals were even a thing. We've seen the steals, the duds and the price tags that lie. Our mission? To help you separate the gems from the junk and keep your money where it belongs — in your wallet.And hey, if you're ready to shop, good news — some of the best tech deals are already live, including a new all-time low on the AirPods Pro 2 (a whopping $100 off) and the iPad. Here's what to know as Prime Day 2025 kicks off.
Related:
Yahoo's Amazon Prime Day portal
Bose QuietComfort wireless headphones ($229, originally $349): Bose makes some of the best headphones around, and its QuietComfort set is no exception. They're comfortable, come in a lot of colors and are a pure joy to listen to (with active noise cancellation, of course). This Prime Day sale matches the all-time low we last saw over the Black Friday period, so don't miss out.
Meta Quest 3S ($250, originally $300): Ready to dip your toes into the virtual pond? The Meta Quest 3S is the company's entry-level headset, aimed at giving you virtual- and mixed-reality fun without busting your wallet. For $250, it's not a far cry from its usual $300 price, but it's the lowest we've seen on Amazon since its release in late 2024. Not a bad deal if you've been wanting to give virtual reality a spin.
Beats Studio Pro ($170, originally $350): The top headphone in Beats' line delivers up to 40 hours of battery life, full active noise cancellation and works equally well with iPhones and Android phones. And for Prime Day, it's back down to its all-time low of $170 — a whopping 51% off.
Eufy E20 3-in-1 robot vacuum ($350, originally $650): Tired of having multiple vacuums? This Eufy vacuum system functions as a robot, stick and handheld vacuum, so you're getting a lot of different ways to clean your floors for a $270 discount. All three self-empty into a 3-liter base bag that holds up to 75 days' worth of crumbs, pet hair and more. The AeroTurbo five-stage filtration system claims to capture 99.97% of particles. One standout feature we love? Smart obstacle avoidance for a thorough clean (especially at today's Prime Day price). Want a deeper dive? Read the full hands-on Eufy E20 review from our colleagues at Engadget.
Amazon Kindle Paperwhite ($125, originally $160): Distraction-free reading awaits you in Amazon's most popular e-reader, which features a 7-inch screen, warm light and flush-front design. It's waterproof, too; the bathtub awaits.
Moto G Play 2024 ($110, originally $150): Need a replacement smartphone, or something to let the kids noodle around on without getting into your work email? This Moto G Play is a solid Android offering with a spacious 6.5-inch screen, and it'll set you back a mere $130 this Prime Day.
Samsung Galaxy S25 ($600, originally $800): It's less than six months old, but you can snag Samsung's state of the art S25 handset for its lowest price to date. It's an ideal phone for anyone who wants an alternative to the Appleverse.
Amazon Fire HD 8 ($55, originally $100): Rarely have I been so tempted to say, "Shut up and take my money." The Fire HD 8 is a very solid tablet that's a fraction of the price of an iPad Mini. The one and only downside is the mediocre UI. But at this price, I can live with it.
Lenovo IdeaPad 3i Chromebook ($183, originally $290): This laptop won't win any awards for speed, but if you're looking for a basic Chromebook, it's got all of the basics you'll need, including a spacious 15-inch full HD screen.
AirPods Pro 2 ($150, originally $249): More than 10,000 Amazon shoppers snapped up these earbuds in the past month (when the price was considerably higher), so calling them a customer favorite might just be an understatement. They come with more features than you may expect given the tiny package — active noise cancellation, transparency mode, USB-C charging and a snug, customizable fit — and to sweeten the pot, they just dropped to their lowest price ever: $100 off what you'd pay in the Apple Store.
Eufy 11S Max robot vacuum for $140 (originally $280): This slim and trim Eufy robot vacuum, standing just 2.85 inches tall, is short enough to duck under the depths of your living room sofa you haven't moved in months to suck up pet hair, crumbs, and whatever other debris is hiding. It runs for up to 100 minutes on hardwood using adaptive suction and keeps things nice and quiet. One thing to note: there's no Wi-Fi or app support. You control it the old-fashioned way: with the remote or the buttons on top. This price is within $20 of its previous Black Friday low.
Amazon Fire TV Stick 4K Max ($35, originally $60): You can snag Amazon's standard Fire Stick 4K for just $25, but the extra $10 for this model delivers faster Wi-Fi (for compatible 6E routers) and Amazon's "Ambient Experience" — access to hundreds of pieces of artwork. All that in addition to every streaming channel under the sun, Dolby Vision HDR, built-in VPN support and even Xbox Game Pass compatibility.
MacBook Air M4 15-inch ($1,049, originally $1,199): For years, I relied on 17- and 16-inch MacBook Pros for all my video and photo editing. But now that I don't need quite that much power, I'm looking to go lighter, without downsizing my screen. That's where the 15-inch MacBook Air comes in. It gives me the larger display I'm used to without any real compromise, and the price? Less than half of what I used to shell out for those souped-up Pros. Win-win.
Samsung Galaxy A16 5G ($15, originally $200): This Samsung phone doesn't have all the bells and whistles of its big brother, the Galaxy S25. But it's still a capable, new-for-2025 Android smartphone with three rear cameras and all the same Google Play apps for under $175 without a contract.
Beats Solo 4 ($100, originally $200): The current Beats on-ear headphone has a lot of competition at its usual $200 starting price. But when it's half-off, the comfy fit, rated 50 hours of battery life and thumping sound make it more of a no-brainer.
MacBook Pro M4 14-inch ($1,429, originally $1,599): While not an all-time low, this price is nearly $200 off what you'd find in the Apple Store for this same laptop. It's a step up from the Air in that it's got a bigger and brighter screen, slightly more powerful M4 processor, twice the storage at the baseline configuration and twice the number of USB-C ports, too.
Amazon Kindle Scribe ($260, originally $400): A big-screen Kindle that's also a writing tablet? Yes, please. Scribbling on the Scribe feels like putting pencil to paper, and unlike an ordinary notebook, it can accommodate thousands of pages (while staying the same weight).
iRobot Roomba Vacuum and Mop Combo ($140, originally $275): This two-in-one Roomba has a sleek, low-profile design and is $135 off for Prime Day. Its four-stage cleaning system tackles dirty hard floors (including wood) and carpet, running for up to 120 minutes on a charge. It's smart enough to detect dirtier areas and spends extra time where it's needed. It cleans in neat rows, navigates around furniture, avoids staircases using built-in sensors and returns to its home base when it's done cleaning. This model connects over Wi-Fi, and managing cleaning schedules in the companion app is simple, so you can finally automate your least favorite chore for less than the price of a monthly housekeeper.
Amazon Fire HD 10 ($70, originally $140): A larger, more luxe version of the Fire HD 8, Amazon's 10-inch tablet bumps the screen resolution, camera resolution and processing power. And bigger is always better, especially for games and movies.
MacBook Air M4 13-inch ($849, originally $999): The latest MacBook Air comes equipped with Apple's new M4 chip, delivering a serious boost in power without losing what makes the Air so great — namely, its sleek design, gorgeous 13.6-inch display, and up to 18 hours of battery life. Compared to my first MacBook, this thing makes it look and feel like a toy — and somehow, despite inflation and tariffs, it still costs less.
Prime Day 101 is pretty much the same as Shopping 101: Seek out the biggest percentage price drops before you pull the trigger. But what are those percentages based on? There's the list price, aka MSRP ("manufacturer's suggested retail price"), which is the default price set by the manufacturer — or the Amazon seller, which in many cases is not Amazon. And because those third-party sellers have complete control over the prices shown for any product, they can artificially inflate the list price in order to make the discounted price seem more substantial. Not every seller does this, of course, but it does happen.
For example, there are a lot of no-brand robot vacuum cleaners available at Amazon. A common strategy there is for the seller to assign the product a very high list price, at least for a few weeks, then sell it for considerably less — making it seem like you're saving more than you are. Meanwhile, competing models are all priced around that same "sale" price, but seem less attractive by comparison.
Amazon has attempted to mitigate this issue on some products by instead listing something it calls the "typical price." Per Amazon, that is "the median price paid on Amazon in the last 90 days, [excluding] prices paid by customers for the product during a limited-time deal." It's a nice idea, but it doesn't seem to preclude some third-party sellers from pulling the same inflated discount game, even on name-brand products.
Take this 16-inch Dell Inspiron laptop sold by "General Hardware Story." It has a list price from that vendor of a whopping $3,400. It was listed as "71% off" during the Memorial Day sale, when it sold for closer to $1,000. Sounds great until you investigate further. That $3,400 price is an illusion: A pair of on-screen offers — 50% off at checkout, 20% coupon — knocked it down to $1,020 just a day after the Memorial Day sale ended, meaning that supposed giant holiday discount was a mere $20!
A little common sense is applicable here: If you're seeing something advertised as 70%, 80% or even 90% off, chances are good it was never really selling for that higher price to begin with. And if it was, it definitely wasn't worth it.
So, given that the posted discounts don't always line up with reality, how can you determine if a deal is really worth buying? That brings us to tip #2.
Knowledge is power, and there's no better knowledge you can have during Prime Day than a product's complete price history. Thankfully, a couple of free tools let you pull back the curtain and see exactly that.
Why is this so important? Two reasons. First, as discussed above, you can see if that deal is really a deal or if the discounted price is the "always" price. Second, you can eliminate that sense of urgency from your shopping, because if a product has been discounted like this before, chances are good it will be again.
The tools I recommend for this: CamelCamelCamel (so named for the animal's humps, which go up and down — just like prices) and Keepa. Both will show you detailed price-history charts, including the lowest and highest prices on record.
Now, the caveat here is that these price trackers will capture the same dramatic price fluctuations based on those sometimes-inflated list prices noted above. But for products with more honest price fluctuations, you can still save by waiting just a few days for the discount cycle to repeat. A great example: Amazon-branded products like the Kindle, Fire TV Stick and Echo Show. Checking their price histories, I know that they go on sale with almost clockwork regularity (typically once per month). Granted, Prime Day may yield some of the year's lowest prices on those products, but often by only $5 or $10. If this isn't the best time for you to make a purchase, you can always wait for the next discount.
To use these tools, you can either search for a product (or copy/paste an Amazon product link) on their respective sites, or install their desktop browser extensions, which make searches much faster and easier. Prefer to shop on your phone? Keepa has mobile apps for Android and iOS.
If there's a product you've been eyeballing but don't want to have to keep checking to see if it's on sale, there's an easy, automated solution: Create a price-drop alert so you'll get notified if and when that product hits your desired amount.
CamelCamelCamel and Keepa both offer this feature, a great secondary benefit to using them. Here's an example of what that looks like in the former, with Apple AirPods Pro 2 as my desired deal:
Obviously, this needn't be limited to Prime Day; I use price-drop alerts all the time. As long as you're not in a rush to buy whatever it is, this is the way to make sure you get exactly the discount you want.
This may come as a shock, but there are other stores out there. Best Buy, Target, Walmart and other retailers often run competing sale events during Prime Day, matching and sometimes even beating Amazon's prices.
Indeed, I think we're all a little hard-wired to believe that Amazon always has the best deals, but that's not always the case. Before you pull the trigger, especially on a large purchase, it's worth taking a minute or two to do some price-comparison shopping.
And if I can hop onto my little soapbox for a moment, don't forget to check out local stores as well. Especially bookstores, which can offer a browsing experience and customer service unmatched by Amazon. Some even have loyalty programs or other discounts that might get you close to Amazon pricing.
I'd be remiss if I didn't note that Yahoo will be monitoring and sharing all the best Prime Day deals in all the different categories: home, health, kitchen, tech and more. We have teams of experts (I mean it, literal experts!) scouring Amazon for the latest and greatest buys. So if you haven't already, bookmark Yahoo Shopping and Yahoo Tech as your jumping-off points for Prime Day 2025.
Speaking of tech, this is a good time to mention that Prime Day usually yields some of the year's lowest prices on Amazon-branded devices: Kindle e-readers, Fire TVs and tablets, Echo smart speakers and screens, Ring doorbells and so on. If any of those are on your shopping list, it's a good idea to press pause until July.
The dates are now official: Amazon Prime Day 2025 runs from July 8 through July 11.
My crystal ball is in storage, but it's a good bet this Prime Day might look a bit different from past ones. According to a 2024 AltIndex report, roughly 70% of all goods sold by Amazon come from China — and China is now subject to new tariffs. While things could change between now and July, it seems likely that prices will be higher on many, if not most, of these goods.
As stated above, some of Prime Day's biggest discounts tend to be on Amazon-branded products. If Amazon is now paying more to import these devices, will the discounts be less than in previous years? We'll have to wait and see.
Expect Prime Day to end at 11:59 p.m. Pacific Time on Friday, July 11. That's 2:59 a.m. ET on Saturday, July 12.
Update June 20, 2025: We updated the story to confirm the pricing of the early Prime Day deals.
Update June 17, 2025: We updated the story with the confirmed Prime Day dates, and a first set of early deals.
Update May 27, 2025: We expanded the List Price tip to include a second example, and provide more context on how Amazon's "typical price" listing works.