Germany's Adidas ends use of kangaroo leather in athletic footwear
'Adidas' decision marks a historic milestone in animal protection and corporate responsibility,' said Jennifer Skiff, director of international programmes at the Centre for a Humane Economy .
Adidas has officially ended its use of kangaroo leather, following sustained advocacy by the Centre for a Humane Economy. CEO Bjí¸rn Gulden confirmed the decision, marking a major step for animal welfare. The move follows years of global campaigning, with kangaroo kills in Australia dropping from 2 million to 1.3 million. Advocates call it a milestone in ethical sourcing and corporate responsibility.
Since the launch of the Kangaroos Are Not Shoes campaign in 2020, the Centre for a Humane Economy has led investigations, protests, litigation, and international coalition-building to expose the commercial slaughter of kangaroos in Australia. The kill has already dropped from 2 million to 1.3 million, the organisation said in a press release.
"Adidas joining its competitors in ending the use of kangaroo leather is not only a win for animals—it's a win for transparency, ethics, and global consumer expectations. Australians and animal lovers worldwide owe a great deal to the relentless work of the Centre for a Humane Economy and the global coalition that made this possible," said Emma Hurst, member of parliament, Animal Justice Party, Australia .
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