Best Amazon Prime Day deals TODAY – from cheap Ninja BBQ to Le Creuset bargains
And this year, the shopping giant has extended the length of the sales event to four days, giving customers more time to nab discounts.
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The sales bonanza, which is exclusive to Prime customers, will kick off at midnight on July 8 and finish on July 11.
This is the longest time the sales event has run for, initially launching in 2015 as a 24-hour event and later being extended to two days long.
If you have your eye on a particular product be sure to create alerts for the deal, so you can be notified of any price changes for items you've subscribed to.
And make sure to use price comparison sites such as Idealo.co.uk to check whether the price on Amazon is best or if you can get it cheaper elsewhere.
Be sure to check out specific Amazon price-tracking websites, bobalob.com and camelcamelcamel.com.
These sites will show you what price items have previously sold for on the site, so you can check whether the discounts offered during Prime Days are as good as they seem.
Here is a round-up of some of the best deals.
WHAT TO BUY
Electricals
You can grab some serious bargains on electrical products.
For example, shoppers can get a Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker with App Control for 26% off.
This is the perfect deal for anyone who loves to host BBQs over the summer.
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The large-capacity Ninja BBQ is electric and can hold up to 10 burgers, six steaks or two whole 3kg chickens.
It typically costs £539.99, but will be slashed by £140 this Prime Day, down to £399.99.
Elsewhere, shoppers can pick up a massive LG telly for 42% off.
The LG evo OLED77C45LA 77-Inch 4K UHD Smart TV has been marked down from £2,599 to £1,499.
It will be one of the cheapest places to pick up the device, with Richer Sounds charging £2,199.
Shoppers can also get £150 off an Apple MacBook Air 13-inch Laptop, with the pricey product scanning for £849.
Other tech up for grabs is a Samsung Galaxy S25 Ultra AI Smartphone, Galaxy AI, marked down to £1,049, which is a saving of £300.
Clothing
Shoppers also have a chance to pick up some bargain designer gear.
Shoppers can pick up a pair of Calvin Klein Surge Trunk 3Pk for 52% off.
The boxers are scanning for 52% off, costing £18.22.
That is compared to the official Calvin Klein website, which is charging £33.
Parents can also shop children Crocs for £23.89, marking a saving of £16.10.
There is also a chance to save £19 on a pair of Adidas Men's Essentials Logo CLX Shorts.
The branded shorts are on sale for £14 down from £33.
Homeware
Shoppers can pick up a designer Le Creuset 3-Ply Stainless Steel Non-Stick Omelette Pan for £82.99.
This is down from £129, marking a £46.01 discount.
That is compared to John Lewis, which is charging £99.95 for the fancy pan.
You can also save £10 on a Cuisinart Solo Scoops Ice Cream Maker, with the product now costing £29.99.
Households can also save £32.50 on a four-pack of Philips Hue New White Ambiance Smart Light Bulbs, with the product now scanning for £52.49.
Beauty
And beauty lovers also have a chance to nab some savings.
A John Frieda Violet Crush Purple Shampoo and Purple Conditioner Bundle is on offer for £13.39 down from £19.99.
It will be one of the cheapest on the market, with Debenhams charging £20.49 for the set.
And with the weather heating up, why not shop the Hawaiian Tropic Hydrating Protection Sunscreen Lotion for £6.39.
This marks a saving of £8.61 down from its former price of £15.
AMAZON PRIME SHOPPING TIPS
Amazon runs two Prime Day events a year, one in July and one in October.
The event can be exciting for shoppers, but it is important not to get carried away and make impulse purchases which aren't good value.
The Sun previously spoke to Liz Hunter, commercial director at price comparison website Money Expert, who said shoppers should be wary of unknown brands.
She said: "While searching on Amazon, you're likely to come across products from random, unrecognisable brands.
"These products often undercut key players on price, but without brand reputation, you risk sacrificing quality and durability."
Meanwhile, Tom Church, founder of LatestDeals.co.uk previously said shoppers should take advantage of offers on garden tools and tech gadgets.
Caution for Prime Day shoppers
Reena Sewraz, Which? Retail Editor, said: 'As millions of shoppers dive into the deals from Amazon Prime Day, Which? is urging bargain hunters to take care when buying products from online marketplaces.
"While there are genuinely good deals on offer, our investigations have revealed safety issues with products sold through online marketplaces - including Amazon."
Which? has exposed many instances of unsafe and even illegal products sold online - from fire-hazard heaters to choking hazards in children's toys and sunglasses that fail to offer adequate UV protection.
'Which? recommends that shoppers look carefully at the brand, read a range of positive and negative reviews and check for information on safety standards.'
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