
36 Beauty Products You'll Love To Share With Friends
Clinique Pop Lip + Cheek Tinted Oil tailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby.
Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!)
Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨.
A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
A cult-favorite Creamy Coconut fragrance rollerball from the TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices. Reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
And E.l.f.'s iconic eyelash curler that blows all the expensive versions out of the water — this gives your lashes such an instant, gentle lift that you'll be like, "Oh, cool, there's dark magic in here somewhere." If you want to take your bare lashes or mascara to the next level, this little gizmo will do it in a few seconds flat, without the $22 price tag of the Shu Uemura version that reviewers compare it with.
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
A spa-quality peel-off jelly mask set that's basically "charcuterie board, but make it skincare" — all 10 varieties of these masks are not only uniquely fun, but designed to target a different skincare concern. This set of 10 comes with masks of Egyptian rose, matcha, 24K gold, and tea tree oil designed to tackle everything from hydration to fine lines to acne to pores.
Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Olay Super Serum Body Wash makes anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
Mixsoon Bean SPF 50 Sunscreen with an ~airy~ texture, making this K-beauty staple perfect for anyone who loves a good SPF but hates the icky sticky feeling of it. This feather-light, hydrating sunscreen plays so well with makeup that it's about to become the primer of your ✨dreams✨.
PLUS an SPF 50 Airy Sunstick Smoothing Bar, a K-beauty staple with a curved balm stick style that makes it super easy to apply, and a non-sticky, white cast-free formula that plays ABSURDLY well with makeup. If you're looking for a lightweight "soft matte" sunscreen to protect your skin, this is your new BFF.
Eos Cashmere Vanilla Cashmere Whipped Oil Body Butter — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in a luxurious body butter form, and it's every bit as decadent as it sounds. Now you can spend all your self-care nights fully moisturized in a cloud of whipped vanilla, musk, and soft caramel.
A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth!
Mario Badescu Drying Lotion for anyone who has had their fill of acne stickers and wants a more effective solution for overnight zit care. Just dab a constellation of this over your blemishes to help dry them out and reduce redness while you snooze. This gets extra points for being sensitive skin-friendly and easy to use!
Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors.
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
Jergens Natural Glow Firming Self Tanner Body Lotion gives you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look.
And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments!
A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!) and even toenail fungus.
Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity.
A benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell. 👀
A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth.
An "Exfoliate & Glow" premium scrub mitt for sloughing off all the dead skin from winter (one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it). This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too!
First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant helps exfoliate and smooth skin by dealing with rough patches or dry bumps at a price point a *lot* cheaper than expensive prescription creams and washes. A lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use.
Ocusoft Lid Scrub Pads that reviewers with dry, itchy, and irritated eyes swear by — they're designed with a modified version of coconut oil to not only cleanse your eyes, but soothe and refresh eyelid discomfort. Yes, even the "I just spent 12 hours staring at Big, Medium, *and* Little Screen" kind.
First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin-friendly!
A collagen coating hair rinse that kicks ordinary conditioners to the curb — this mix of collagen, vitamin E, ceramide, and natural seed oils so thoroughly moisturizes, smooths, and strengthens hair that reviewers compare it to expensive salon brands. If you are dealing with frizziness or dryness, this might be your new holy grail!
Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails.
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Buzz Feed
an hour ago
- Buzz Feed
35 Products That Work Brilliantly
Color Wow's "Raise The Root" thickening and lifting spray to give your hair some instant ~~VAVOOM~~, no teasing or heat styling gymnastics required. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. A hairbrush cleaning tool designed with a pointy end to easily rake hair out of your beloved brush in one go, plus bristles to get rid of all the build-up left behind. Now you just have to deal with that giant hairball when it tries to reincarnate as a Furby. Elephant Ear Washer Bottle System for anyone whose ear wax situation has their primary care doctor going, "Yiiiiikes." Now you can take care of it at home easily, gently, and a little too effectively — the bits of wax this dislodges out of reviewer's ears are truly leaving them in shock! Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. And E.l.f.'s iconic eyelash curler that blows all the expensive versions out of the water — this gives your lashes such an instant, gentle lift that you'll be like, "Oh, cool, there's dark magic in here somewhere." If you want to take your bare lashes or mascara to the next level, this little gizmo will do it in a few seconds flat, without the $22 price tag of the Shu Uemura version that reviewers compare it with. Olay Super Serum Body Wash to make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the summer sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. A set of heavy duty Tub O Towels wipes that are most definitely not here to play — they're basically the paper towel version of The Rock and can lift up stains on anything from grease to permanent marker to nail polish. Bonus: they're tough on stains, but the aloe vera in them makes them super gentle on skin! Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. A bottle of wood polish to instantly make your scuffed-up doors, hardwood floors, and furniture look so spanking new that you'll wonder if it's not actually wood polish but a time machine. Why get new tables or fancy professional restoration when you've got a $9 secret weapon?? Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time. A drain snake you can funnel into your shower or sink drain that honestly works a little *too* well at unclogging hair in older sinks and bath tubs, pulling it up in one (semi-horrifying) go before you have to resort to potentially pipe-damaging traditional drain cleaners. An "Exfoliate & Glow" premium scrub mitt for sloughing off all of your dead skin(one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it). This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity by minimizing fine lines and giving you a ~refreshed~ vibe when you wake up in the morning. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps at a price point a *lot* cheaper than expensive prescription creams and washes. A lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use. Compound W Wart Removal Pads infused with concentrated wart removal medication to reduce the size and eliminate warts in a matter of days. A lot of reviewers turned to these after professional wart removals didn't work for them and saw much better results! A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!). A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences. The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft."


UPI
2 hours ago
- UPI
WWII veteran and social media star 'Papa Jake' dies at 102
The TikTok logo hangs in the TikTok media booth near Radio Row in the days leading up to Super Bowl LVII in Phoenix, Arizona in 2023. WWII veteran and social media star "Papa Jake" Larson, who had more than 1.2 million followers on the social media platform, died Saturday at the age of 102. File photo by John Angelillo/UPI | License Photo July 20 (UPI) -- A World War II veteran who became a social media sensation and captivated millions of people with his stories has died at the age of 102. Jake Larson, who became known as "Papa Jake," died "peacefully and was cracking jokes til the very end," her granddaughter, Mikaela Larson, said in a TikTok post Saturday. "I am so thankful to have shared my Papa Jake with you all," Makaela Larson said in her post. "When the time is right, I will continue to share Papa Jake's stories and keep his memory alive. We appreciate all the kind words and posts. As Papa would say, love you all the mostest." Jake Larson was born in Owatonna, Minn. on Dec. 20, 1922 and joined the National Guard when he was age 15 by claiming that he was 18. He was assigned to the U.S. Army's 135th Infantry Regiment in the 34th Infantry Division, known as the "Red Bull." He was deployed to Ireland during WWII, and then shipped to June 6, 1944, one of 34,000 Allied soldiers who stormed Omaha Beach during the D-Day invasion of Normandy, which was occupied by Germany. "Papa Jake" gained a worldwide following on social media with the help of his family, and later created a TikTok page with the "@storytimewithpapajake" handle, where his appeal grew to more than 1.2 million followers, and where his posts have garnered more than 11 million likes. He also has more than 16,000 YouTube subscribers. Many of his social media posts recounted his encounters on Omaha Beach, where he escaped enemy machine gun fire in addition to other recollections of fighting advancing German soldiers. "It seemed like the landing was an eternity, with all the firing going on....I can't describe it. And people would say 'Were you scared?' I was scared of stepping on a landmine, and that's what I was trying to prevent," he said in a video posted by the U.S. Army last month. "I was 5 foot 7 at that time. I weighed 120 pounds and I said, "Thank God the Germans aren't good at shooting toothpicks." At least 2,400 hundred Americans died during the Normandy invasion. "There's going to be casualties but we're willing to risk that," he said in the video. "We had to get this done. We have to relieve the world of this guy called Hitler." Larson was the recipient of a Bronze star from the U.S. Army Legion of Honor, which is France's highest honor. An interview with CNN's Christiane Amanpour won an Emmy Award in June. Larson received a Bronze star from the U.S. Army and the Legion of Honor, France's highest honor. His interview on D-Day by CNN's Christiane Amanpour won an Emmy award in June.
Yahoo
3 hours ago
- Yahoo
What are PK battles? The viral trend taking over TikTok and worrying Malaysian parents (VIDEO)
KUALA LUMPUR, July 21 — What began as a viral online trend has now sparked concern across Malaysia, as TikTok's Player Knockout (PK) Battles are drawing children and teenagers into addictive behaviours, including spending large sums of money and skipping school just to participate or watch. PK Battles — real-time, head-to-head competitions between streamers — have taken off in the country, with local influencers and even religious figures joining the craze but as reports of addiction and overspending among youth mount, parents, teachers, and even government officials are sounding the alarm. The Malaysian Communications and Multimedia Commission (MCMC) recently announced it would be meeting with TikTok's management to address the growing backlash. Communications Minister Datuk Fahmi Fadzil confirmed the ministry is investigating complaints, particularly those involving children making in-app purchases to send digital gifts during these live battles. What are PK Battles? PK Battles are a format where two streamers face off in real-time, with viewers determining the winner by sending virtual 'gifts,' which have real monetary value. Once both streamers agree to a PK, their live streams are merged, allowing audiences from both sides to tune in simultaneously. The 'battle' could involve singing, dancing, mimicking expressions, doing push-ups, or just chatting. The loser, often chosen based on who gets fewer gifts, must perform a lighthearted punishment. Origin of PK Battles The term 'PK' originated in gaming culture, short for 'Player Kill,' used in MMORPGs like World of Warcraft, Guild Wars, Lineage. Star Wars, Ultima Online and more where players could engage in PvP (player versus player) combat. PK battles in livestreaming were first popularized on Chinese platforms such as Inke, which integrated viewer gifting and audience engagement tools. The format quickly caught on across other platforms including and eventually TikTok and Douyin, where it has become one of the most popular and lucrative trends. Record breaking PK Battles Globally, PK battles have pulled in astonishing figures. One of the most high-profile matches involved Japanese streamer Mugen Siba (@mugen_siba) and Nunu (@nunu.d10). Despite having fewer followers, Mugen earned 324 million coins, equivalent to about US$4.2 million, in just one battle. Watch the match: Another major battle saw Anuoki defeating Nunu with 243 million coins (around US$3.16 million). Watch it here: Keeping the trend fresh To stay engaging, platforms are innovating their PK formats. Chinese app MOMO introduced 'Emoji PK,' where emojis drop across the screen and streamers must quickly match the expressions. Points are earned for accuracy, and fans can boost scores through gifts. Streaming platform YY even used PK battles as part of its talent competition rounds, turning them into high-stakes elimination matches. In Malaysia, the PK trend has gone mainstream. At the 2024 KamiSempoi Golden Award ceremony, local streamers Adelyn Heng, isseymiyakesg, and Madam Yaya engaged in a live PK battle on stage. Watch the event: Even well-known preacher Ebit Lew joined in, participating in a four-way battle that drew thousands of viewers. Watch here: While PK battles may seem harmless, there are serious risks. In 2023, a Chinese social media influencer met a tragic fate after streaming a PK battle on Chinese social media giant Douyin. On May 16, Sanqiange or Wang participated in the challenge against another influencer. He lost and the punishment was to consume baijiu, a strong Chinese alcoholic drink. A regular bottle of baijiu typically contains alcohol content ranging from 30-60 per cent. Wang had apparently consumed a minimum of four bottles of baijiu and tragically the punishment ultimately led to his death almost 12 hours later. In Malaysia, the danger lies in addiction. Teachers have reported students skipping school to watch or join PK battles. Parents are finding unexplained charges on their bank accounts linked to digital gifts purchased by their children as well as thefts. Not only that, the various types of punishment meted out to the losers have been revolting. Punishments include walking naked, streaming yourself live when you're showering, rubbing flour or cow dung on your face and other disgusting actions have been reported on the platform all of which go against the company's regulations. Some have even accused the trend as a means of washing dirty money. Pertubuhan Damai Revolusi Masyarakat president L. Francis said the MCMC and police should take action describing PK Battle as a harmful form of online gambling. He said it was a waste of time and could trigger social issues, including extortion, bullying, sexual exploitation and that some of the donations in the RM3,000 to RM10,000 range seems like a means of cleaning dirty money. The trend is raising serious questions about online regulation, parental controls, and platform accountability.