Tinted mineral sunscreen — the product of summer, with a caveat
Tinted mineral sunscreens are now available in more shades by more brands than ever before.
Why it matters: They combine sun coverage and makeup in a product that appeals to " clean beauty" fans — but it's not a fit for everyone.
The latest: Searches for "tinted mineral sunscreen" hit an all-time high this month, per Google Trends data.
Skincare staples like Beauty of Joseon and EltaMD, and newer brands Merit Beauty and Tower 28, have launched tinted mineral sunscreens this year to meet growing demand.
How it works: To reduce the white cast on the skin left by mineral sunscreen, tinted versions (and some non-tinted kinds) use smaller particle sizes and add iron oxides, says Esther Olu, a cosmetic chemist and instructor.
What we're hearing: Tinted mineral sunscreens are "hydrating enough to replace your morning moisturizer" and can "offer just enough coverage that you can skip foundation or other coverup," says Nazanin Saedi, a dermatologist and associate professor at Thomas Jefferson University in Philadelphia.
Consumers also like the fact that mineral sunscreens don't penetrate the skin and — though they're not truly reef safe — seem better for the environment.
They're especially appealing to people managing melasma or sensitive skin, "because allergic reactions to them are rare," Saedi said.
Yes, but: Despite marketing promises of being " lightweight" and having a " light-as-air finish," tinted mineral sunscreens can appear "ashy" and be hard to reapply without feeling "really cakey," particularly on deeper skin tones, Olu says.
It can be tough or impossible to find the right tinted mineral sunscreen: "We all have different undertones" and the available options are still "sparse," she says.
Olu reviews sunscreen in social media videos, where she's shown how pure mineral sunscreens leave a white cast on her skin, and learned the hard way that tinted mineral sunscreens can stain your clothing.
She prefers chemical sunscreen.
Pro tip: Before you buy tinted mineral sunscreen, test a sample, or watch a reviewer with a similar skin tone apply the shade.
Olu recommends creators @glowbyramon, @tamunoabbey and @capri.corneum for skincare insight.
Bottom line: The best sunscreen is one you'll actually use — and use enough of.
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Key Insights from This Consumer Briefing This briefing highlights the growing health trend known as the 'pink salt weight loss trick'—a morning wellness ritual involving trace minerals, hormone-aligned nutrients, and botanical detox components. It presents how this grassroots detox strategy has entered mainstream wellness discourse and where ProZenith's structured, BHB-based supplement model intersects with those same consumer priorities. The report synthesizes search data, formulation comparisons, and consumer commentary to outline how mineral balance and hormone alignment are reshaping weight management choices in 2025. Section 1: Weight Loss Search Trends and the Rise of the Pink Salt Trick In early 2025, Google Trends data and online forums highlighted a surprising surge in viral interest: the 'pink salt morning ritual.' TikTok videos and wellness blogs are sharing recipes blending Himalayan pink salt, lemon, pumpkin seed butter, and broccoli sprouts as part of a so-called 'hormone reset elixir.' Searches for phrases like 'pink salt detox,' 'pink salt trick for men,' and 'pink salt hormonal hack' have surged, often related to weight loss, testosterone support, and anti-inflammatory benefits. Consumers are gravitating toward trace mineral blends, natural DHT blockers (such as beta-sitosterol), and gut––liver detox combinations that emphasize internal balance over caloric restriction. The trend signals a shift from stimulant-driven diet fads to nutrient-driven hormonal support protocols. As interest builds, products aligning with the pink salt philosophy—high in mineral salts, metabolic cofactors, and detox synergies—are getting new attention. ProZenith, understanding this shift and the consumer demand for natural, hormone-aligned solutions, has developed a product that not only aligns with these priorities but also makes consumers feel understood and catered to. Section 2: ProZenith's Hormonal Support Philosophy ProZenith is a natural weight management formula built on the principle that hormonal misfires—not just willpower—drive weight gain and plateaus. The supplement focuses on the body's ability to rebalance leptin and adiponectin, two key regulators of fat metabolism, hunger, and energy utilization. Where many fat burners rely on synthetic stimulants, ProZenith delivers a stimulant-free formulation powered by Beta-Hydroxybutyrate (BHB) salts: Calcium BHB, Sodium BHB, and Magnesium BHB. These mineral-based exogenous ketones mirror the same principles behind the pink salt ritual: electrolyte balance, fuel flexibility, and hormonal recalibration. Rather than suppress appetite unnaturally, ProZenith supports the body's ability to hear its hunger and fullness signals again. With leptin sensitivity often disrupted by chronic stress, processed diets, and inflammation, this formulation responds to a key demand in the weight loss space: support, not shock. Section 3: Trend Alignment – What Consumers Are Seeking Today's wellness-savvy consumers are no longer seeking miracle pills—they're looking for metabolic alignment. Whether it's the Pink Salt + Pumpkin Seed Detox Drink or a Dead Sea-inspired BHB protocol, the demand is for: Clean-label support with no artificial stimulants Ingredients that support hormone function (e.g., beta-sitosterol, zinc, magnesium) Metabolic enhancement without 'crash' effects Transparency in formulation and sourcing Online conversations have increasingly linked mineral synergy with metabolic resilience. Ingredients such as Himalayan salt, flax oil, and sulforaphane-rich broccoli sprouts are favored for their roles in cellular detoxification and hormone optimization. ProZenith taps into this discussion by delivering bioavailable mineral salts in a precise daily capsule form. Section 4: Ingredient Spotlight – From Salt Ritual to Science The trending pink salt drink typically includes: Himalayan Pink Salt for trace mineral support and hydration Pumpkin Seed Butter for zinc, magnesium, and beta-sitosterol Broccoli Sprouts to deliver sulforaphane for detoxification pathways Watermelon or Tomato Juice for natural lycopene content Pygeum Africanum Bark for prostate and urinary support Cold-pressed flax or Olive Oil to enhance fat-soluble nutrient absorption Lemon Juice alkalizes and stimulates gentle detox Black Pepper (optional) to enhance bioavailability of nutrients In contrast, ProZenith focuses on a simplified, supplement-friendly format using: Calcium BHB to promote fat-adapted metabolism and steady energy Magnesium BHB helps with cellular energy and reduces fatigue Sodium BHB to support electrolyte balance and hydration during weight loss ProZenith's product, while not a replica of the entire pink salt drink recipe, aligns with the same priorities: internal hormone support, metabolic flexibility, and non-stimulant energy enhancement. What sets ProZenith apart is its focus on a simplified, supplement-friendly format, utilizing Calcium BHB to promote a fat-adapted metabolism and steady energy and magnesium BHB to support cellular energy and reduce fatigue. Sodium BHB to maintain electrolyte balance and hydration during weight loss. Section 5: Consumer Discovery, DIY Rituals, and Pink Salt Curiosity How to Make the Viral Pink Salt Detox Drink at Home Many individuals are now searching for how to make the 'pink salt weight loss trick' from the comfort of their kitchens. Here's a simplified, at-home version of the trending detox elixir: Ingredients: 1/4 tsp Himalayan Pink Salt 1 tbsp pumpkin seed butter (or 2 tbsp raw pumpkin seeds, ground) 1/4 cup steamed broccoli (or broccoli sprouts) 1/4 cup watermelon juice or tomato juice 1 capsule of Pygeum Africanum (contents opened) 1 tsp flax oil or cold-pressed olive oil Juice from 1/2 lemon 1/4 tsp black pepper (optional) 3 oz filtered or coconut water Instructions: Blend all ingredients on high for 30 seconds. Drink in the morning on an empty stomach or 30 minutes before your first meal for optimal effect. This homemade pink salt drink is gaining popularity as a ritual for supporting hormones and detoxification. As it gains popularity across wellness communities, ProZenith offers a convenient alternative that aligns with the same internal support goals. With ProZenith, you can achieve these goals without the hassle of preparation time or kitchen cleanup, providing a sense of relief and convenience. Public commentary online reveals growing curiosity around natural salt-based detox solutions. TikTok users, wellness bloggers, and even some mainstream nutritionists have highlighted: Anecdotal reports of reduced cravings after pink salt drinks 'Biohacker' explanations about how minerals influence testosterone and leptin Increased awareness of beta-sitosterol's role in hormonal regulation Notably, consumers across the internet are replicating the pink salt hormone detox ritual at home, blending ingredients like Himalayan salt, lemon juice, pumpkin seed butter, and broccoli sprouts into a DIY tonic. These homemade drinks are often consumed in the morning to support detoxification, hormone balance, and appetite control. As this grassroots health hack gains momentum, ProZenith offers an alternative for those who prefer the same internal support benefits without daily preparation. The supplement's clean, capsule-based delivery format allows health-conscious individuals to engage in the metabolic trend—whether through functional food rituals or structured supplement-based solutions. Section 6: Availability and Informational Access ProZenith is available exclusively through its official platform. The product is offered in capsule form and manufactured in facilities that follow rigorous GMP standards. Its formulation reflects a growing consumer demand for stimulant-free, hormone-aligned, and clean-label supplements. This release is intended for informational purposes only and does not offer treatment for medical conditions. At ProZenith, we are committed to consumer education and safety. We encourage consumers to learn more about our BHB-based formulation on the official website and consult with healthcare professionals before making decisions about supplements. Section 7: Industry Outlook The merging of functional wellness rituals with precision supplementation marks a turning point in the weight loss space. As detox trends evolve into hormone-aware strategies, companies that provide traceable, science-aligned, and consumer-conscious solutions stand to lead the next decade of innovation. ProZenith's alignment with the pink salt conversation doesn't rest on mimicry—it responds to the same core insights: mineral balance matters, hormonal friction blocks progress, and natural metabolic recalibration is more than a trend—it's a necessity. This alignment reassures consumers that ProZenith is not just following a trend but is deeply connected to the core principles driving the wellness movement. Section 8: Public Commentary – Pros, Cons, and Cautions Positive Sentiment Consumers value the Dead Sea-inspired, mineral-driven branding Appreciation for the stimulant-free, no-crash formulation Seen as a long-term wellness support option, not a quick-fix gimmick Common Expectations Some users anticipate rapid results without lifestyle changes A few consumers confuse ProZenith with replicating the full pink salt recipe Neutral Discussion Points Whether exogenous ketones should be used daily How ProZenith compares to botanical or whole-food-based detox methods Overall, the public tone reflects growing sophistication in the weight loss conversation—with more interest in sustainable, hormone-first approaches. Section 9: Functional Ingredient Comparisons – Ritual vs. Regimen While the pink salt detox drink offers an accessible, whole-food approach to mineral intake and detox activation, ProZenith provides a consistent, pre-measured alternative for users who prefer structured support. 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For consumers who prefer convenience, capsule-based supplementation provides a daily path to consistency. Section 10: Salt Detox Evolution – From Ancient Traditions to Digital Trends Salt has been used in wellness for centuries, from the Dead Sea soaks to Himalayan mineral scrubs. The pink salt trend—now manifesting as the 'morning detox trick'—merges that historical reverence with modern nutritional science. Online interest in 'salt water flushes' and 'electrolyte balance for hormone health' dates back over a decade. Still, the 2025 pink salt trend marks a new chapter: one that incorporates functional botanicals (such as pumpkin seed and pygeum) and testosterone-friendly micronutrients for men. This cultural shift from colon cleanse protocols to hormone reset drinks reflects an upgraded understanding of metabolic health. ProZenith is designed not as a competitor to this movement but as a clean-label entry point for supplement users who seek: The same internal rebalancing focus The exact trace mineral synergy The same non-stimulant orientation Section 11: Disclaimers and Editorial Compliance Notes This press release is for informational purposes only. Neither ProZenith nor the publisher of this content makes any claims of diagnosis, treatment, or cure. Product descriptions are grounded in consumer trend analysis and formulation transparency. Individual results may vary. Consult a licensed medical professional before beginning any supplement protocol, especially when considering hormonal balance support. ProZenith is not associated with any clinical studies on pink salt drinks and does not contain ingredients such as pygeum, lycopene, or broccoli sprout extract. References to those ingredients are included to frame broader consumer interest. No testimonials or medical endorsements are included in this publication. All discussions of consumer behavior reflect publicly observable trend commentary and general discussion points only. About the Company ProZenith was founded to explore how targeted, stimulant-free supplementation can support healthy metabolism, appetite regulation, and hormonal harmony. Drawing on scientific research into exogenous ketones and leptin signaling, the company creates wellness products that align with the body's natural rhythm—without relying on crash diets, synthetics, or stimulants. ProZenith does not provide medical treatment or diagnostic services and encourages responsible supplementation in coordination with licensed healthcare providers. Contact Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
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Consumer Search Trends in 2025: A Spotlight on Nitric Oxide and Natural Circulation Support Consumer behavior online continues to demonstrate heightened interest in nitric oxide-related supplements, especially those positioned as natural, stimulant-free, and part of a broader approach to energy and endurance. Google Trends and other search analytics tools show increased volume in queries such as: 'natural nitric oxide booster' 'non-stimulant pre-workout powder' 'amino acid powder for circulation' 'plant-based energy supplement for men' 'nitric oxide blood flow support stack' This trend aligns with broader shifts in male consumer health preferences, where individuals seek to avoid synthetic stimulants or pharmaceuticals in favor of options rooted in clean nutrition and proactive self-care. Platforms like Reddit's r/Supplements, TikTok fitness commentary, and wellness-focused YouTube channels frequently feature discussions around nitric oxide–supportive ingredients, emphasizing circulation, performance, and confidence through natural strategies. Nitric Boost Ultra was formulated to reflect—not lead—this shift. Rather than claim innovation, it offers clarity and transparency about ingredients already dominating the wellness conversation, such as L-Arginine, Beet Root, and L-Citrulline. As public search behavior continues to drive formulation decisions, brands that embrace user curiosity and platform feedback without promotional overreach are gaining increased traction. 2025 Formulation Overview: Nitric Boost Ultra's Plant-Aligned, Stimulant-Free Ingredient Structure Nitric Boost Ultra's 2025 formulation profile includes a blend of amino acids, botanicals, and nutritional compounds selected for their roles in supporting nitric oxide production, energy metabolism, and circulatory health. The formula is stimulant-free, non-GMO, soy-free, and dairy-free—meeting consumer preferences for clean-label, transparent products. Key Ingredients Beet Root Powder: Known for its naturally occurring nitrates, beet root has gained popularity in endurance communities and among health-conscious consumers for its supportive role in vascular tone and oxygen efficiency. Its presence in NO-boosting formulations is both well-documented and increasingly requested in product reviews. L-Arginine: As a direct precursor to nitric oxide in the body, L-Arginine is one of the most searched and studied amino acids in the performance support space. It plays a foundational role in the endothelial nitric oxide synthase (eNOS) pathway and is regularly featured in user-built supplement stacks. L-Citrulline DL-Malate: This combination merges the NO-boosting potential of L-Citrulline (which converts into L-Arginine) with malate, which is associated with energy metabolism. The blend is known for supporting sustained performance, and its inclusion reflects search-driven preferences in both fitness and longevity supplements. Horny Goat Weed (Icariin): Often mentioned in traditional wellness systems, Horny Goat Weed contains icariin, a bioactive compound that appears frequently in men's vitality formulations. Online interest in this botanical remains high, particularly in the context of circulation, confidence, and performance alignment. Ginkgo Biloba: With a long-standing reputation for supporting blood flow and cognitive alertness, ginkgo continues to rank among the top-searched plant-based compounds in wellness communities. It is often noted for its antioxidant properties and synergy with other circulatory support ingredients. The Nitric Boost Ultra formula is produced in a U.S.-based facility operating under Good Manufacturing Practices (GMP). The brand does not make medical claims or offer clinical guidance but emphasizes full ingredient transparency and responsible product labeling for lifestyle supplementation. Aligning With the Clean Wellness Movement: Lifestyle Support Without Clinical Claims 2025 has seen a broad consumer push toward non-medical, non-stimulant solutions for endurance, energy, and confidence. As part of the broader clean-label movement, Nitric Boost Ultra was formulated to fit seamlessly into daily routines focused on long-term well-being, not instant transformation. Unlike traditional performance supplements that lean heavily on caffeine or proprietary blends, Nitric Boost Ultra avoids masking its ingredient strategy. The formulation does not promise specific outcomes. Instead, it echoes the informational tone increasingly expected by supplement-savvy buyers: 'This is what's in it, here's how it aligns with your interests, and here's why it was chosen.' By positioning itself as part of a transparent wellness toolkit—rather than as a shortcut to clinical results—Nitric Boost Ultra supports the evolving self-directed supplementation culture. Ingredient Function Overview: How Each Component Supports Natural Nitric Oxide Pathways Nitric oxide plays a vital role in vasodilation, or the widening of blood vessels, which in turn supports healthy blood flow, oxygen delivery, and muscular endurance. Ingredients in Nitric Boost Ultra were selected based on their relevance to the body's natural nitric oxide pathways and energy metabolism. L-Arginine supports the direct synthesis of nitric oxide through the eNOS pathway. This pathway is central to maintaining vascular tone and is commonly referenced in fitness literature for its endurance implications. supports the direct synthesis of nitric oxide through the eNOS pathway. This pathway is central to maintaining vascular tone and is commonly referenced in fitness literature for its endurance implications. L-Citrulline is converted into L-Arginine in the kidneys, offering a secondary NO-boosting route that some experts consider more effective due to its slower, sustained release. is converted into L-Arginine in the kidneys, offering a secondary NO-boosting route that some experts consider more effective due to its slower, sustained release. Beet Root Powder provides dietary nitrates that the body converts to nitric oxide via the nitrate-nitrite-NO pathway. This route bypasses enzymatic dependence and has gained favor in athletic supplementation circles. provides dietary nitrates that the body converts to nitric oxide via the nitrate-nitrite-NO pathway. This route bypasses enzymatic dependence and has gained favor in athletic supplementation circles. Ginkgo Biloba and Horny Goat Weed contribute to circulatory and cognitive support. Though not direct NO precursors, these botanicals are frequently included in stacks aimed at comprehensive vascular health. Together, these ingredients offer a multi-pathway approach to NO support without relying on synthetic enhancers or rapid-onset stimulants. The formulation offers an educational view of how common, well-researched compounds intersect with natural vitality. Consumer Use Case Narratives: How Online Communities View Powder-Based Circulation Support Discussions across Reddit, StackExchange, and social wellness groups increasingly show interest in powder-based supplements. Many users report supplement fatigue from daily capsules and prefer powders that dissolve into morning beverages or pre-workout routines. Nitric Boost Ultra, available in this format, reflects that preference without compromising on clean-label commitments. Public forums show consistent curiosity in formulas that combine amino acids and botanicals for generalized energy support, especially when free from added sugars or chemical additives. While anecdotal experiences vary, recurring themes include: Appreciation for non-stimulant energy options Interest in stacking beet root, citrulline, and ginkgo Questions around daily use timing and synergy with exercise Nitric Boost Ultra is not presented as a solution to any clinical need. Instead, it's discussed as a convenience-friendly powder that fits into user-built lifestyle strategies focused on clarity, self-regulation, and ingredient legitimacy. Search-Informed Formulation: How Public Curiosity Shaped the 2025 Ingredient Update Search data has shaped many aspects of the Nitric Boost Ultra development process. Rather than predicting what users want, the brand analyzed thousands of trending terms to identify existing interest clusters. Some of the fastest-growing queries include: 'best nitric oxide supplement 2025' 'beet root pre workout blood flow' 'natural energy powder for circulation' 'non-gmo nitric oxide stack for men' Rather than attempting to define what works best, the brand reverse-engineered a formulation around these phrases—incorporating ingredients already researched, reviewed, and requested across forums. Nitric Boost Ultra is not a novelty; it is a response to real, repeated consumer behavior without positioning itself as an authority. This transparency-over-innovation approach appears to resonate in an increasingly educated supplement marketplace. Access and Transparency: How the Brand Avoids Promotional Triggers While Educating the Market Nitric Boost Ultra maintains an informational website where individuals can verify the full ingredient profile, sourcing philosophy, and manufacturing details. There are no endorsements, quotes, or incentivized sales tools present on the platform. Pricing is not used as a conversion tactic, and there are no limited-time offers or urgency-based promotions. Transparency efforts include: Full ingredient list with sourcing background Clear dietary disclosures (non-GMO, soy-free, dairy-free) No clinical claims or disease treatment language GMP certification details for manufacturing This content-forward, compliance-focused strategy prioritizes long-term brand trust over short-term conversions—positioning Nitric Boost Ultra as a reliable reference in the nitric oxide category. Industry Context: Responsible Formulation in a Crowded Nitric Oxide Market As regulation increases in the health supplement space, companies are under pressure to separate educational content from promotional messaging. Nitric Boost Ultra embraces this boundary by structuring its product as an option—not a solution. Its existence within the nitric oxide sector supports a responsible model for supplement disclosure: ingredient-based, user-informed, and publication-safe. Rather than adopting exaggerated claims, Nitric Boost Ultra fosters a climate of inquiry—where users explore, compare, and contextualize ingredients within their own routines. Public Commentary Summary: Search Sentiment Themes From Wellness Conversations Emerging positives: Appreciation for clean-label powder format Recognition of popular, stackable ingredients Favorable discussion of beet root and ginkgo synergy Cautionary trends: Desire for third-party user studies Emphasis on realistic expectations around lifestyle support Ongoing comparisons to conventional nitric oxide pills or pre-workout blends These themes are not endorsements but reflect the general sentiment from independent wellness audiences and communities seeking clarity in a complex supplement marketplace. About Nitric Boost Ultra Nitric Boost Ultra is a wellness formulation created by a U.S.-based team focused on plant-aligned innovation, transparency, and lifestyle-based performance support. The formula is designed for adults seeking stimulant-free circulation and energy alignment without medicalization or prescription dependency. The brand does not diagnose or treat health conditions. Instead, it supports informational empowerment through ingredient transparency and clean manufacturing standards. Contact Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
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Claire Chang, MD, a board-certified dermatologist in New York City, for its combination of ginseng and retinal, which she calls 'powerful anti-aging ingredients.' (Retinal is a more potent cousin to retinol; it's thought to be gentler, too.) She also gives it bonus points for its 'lightweight, lotion-like formulation,' she says. However, because it contains a retinoid, it's better used only at night. Key Ingredients: Ginseng, retinal, peptides, macadamia seed oil Ginseng, retinal, peptides, macadamia seed oil Best For: Those with milia, fine lines, or uneven skin texture Those with milia, fine lines, or uneven skin texture Size: 30 ml Best for Dryness: The Ordinary Multi-Peptide Eye Serum The Ordinary Multi-Peptide Eye Serum $25 AMAZON Why We Love It: Don't be fooled: This unassuming bottle houses a strategic (and elegant) combination of ingredients designed to brighten and tighten the eye area. 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While some dark circles are actually shadowing caused by puffiness or one's natural bone structure, others are the result of hyperpigmentation—particularly among those with deeper skin tones, who are more vulnerable to skin discoloration in general. With not one, but two types of vitamin C, then, this formula 'helps brighten the skin and repair oxidative damage from UV radiation,' says Dr. Chang. Because it's rich in antioxidants, it's a particularly good daytime option as well. Key Ingredients: Vitamin C, tremella mushroom, chia seed oil Vitamin C, tremella mushroom, chia seed oil Best For: Stubborn dark circles Stubborn dark circles Size: 15 ml Best for Blue Light Damage: Chanel N°1 De Chanel Revitalizing Eye Serum Chanel N°1 De Chanel Revitalizing Eye Serum $100 CHANEL Why We Love It: Chanel's No.1 De Chanel line is a celebration of—and homage to—red camellia extract, which helps reduce the stress lines and wrinkles developed from repeatedly squinting and blinking over the years; here, the anti-aging ingredient is also paired with moisturizing squalane and camellia yeast extract to support the skin barrier. It's especially impactful for those struggling with damage from the blue light of electronic devices—and informs both the eye serum's formula and packaging. 'The cooling effect provided by the rotating cryo applicator combined with the gel-like texture improves microcirculation and helps relieve screen-induced eye fatigue,' the science team at Chanel shared with Vogue. Chanel's No.1 De Chanel line is a celebration of—and homage to—red camellia extract, which helps reduce the stress lines and wrinkles developed from repeatedly squinting and blinking over the years; here, the anti-aging ingredient is also paired with moisturizing squalane and camellia yeast extract to support the skin barrier. It's especially impactful for those struggling with damage from the blue light of electronic devices—and informs both the eye serum's formula and packaging. 'The cooling effect provided by the rotating cryo applicator combined with the gel-like texture improves microcirculation and helps relieve screen-induced eye fatigue,' the science team at Chanel shared with Vogue. Key Ingredients: Red camellia extract, camellia yeast extract, azalea yeast extract, squalane Red camellia extract, camellia yeast extract, azalea yeast extract, squalane Best For: Those with dark circles and fine lines Those with dark circles and fine lines Size: 0.53 oz. Best for Puffiness: Clinique All About Eyes Serum De-Puffing Eye Massage for Dark Circles Why We Love It: Like a cold splash of water, this cooling rollerball helps you wake up—and simultaneously works to bring down puffiness. The chill is only one way in which it delivers results. On top of that, 'it contains caffeine to help depuff the undereyes and is fragrance-free,' says Mina Amin, MD, a board-certified dermatologist in Los Angeles. (Fragrance is a common allergen, which could stoke irritation—and thus exacerbate puffiness.) She also likes that it contains antioxidants, as these 'help improve the appearance of under eye circles,' she says. Like a cold splash of water, this cooling rollerball helps you wake up—and simultaneously works to bring down puffiness. The chill is only one way in which it delivers results. On top of that, 'it contains caffeine to help depuff the undereyes and is fragrance-free,' says Mina Amin, MD, a board-certified dermatologist in Los Angeles. (Fragrance is a common allergen, which could stoke irritation—and thus exacerbate puffiness.) She also likes that it contains antioxidants, as these 'help improve the appearance of under eye circles,' she says. Key Ingredients: Caffeine, panthenol, grape seed extract Caffeine, panthenol, grape seed extract Best For: Puffiness and under-eye bags Puffiness and under-eye bags Size: 15 ml Best for Deep Lines and Wrinkles: Tata Harper Elixir Vitae Eye Serum Tata Harper Elixir Vitae Eye Serum $350 TATA HARPER Why We Love It: As Tata Harper is a pioneer in clean beauty, it's little surprise that Tata Harper Elixir Vitae Eye Serum brings together 54 active ingredients meant to minimize wrinkles, reduce puffiness, improve dark circles, and subtly plump skin. Together, they're meant to target even the deeper lines and fields around the eyes—to yield similar results to in-office treatments. 'With injectables, Botox paralyzes the muscles and filler acts like an instantaneous layer of hyaluronic acid in your dermal layer,' Harper told Vogue when the formula first debuted. 'With topicals, the mode of action is different, but you're getting a daily dose of similar effects.' As Tata Harper is a pioneer in clean beauty, it's little surprise that Tata Harper Elixir Vitae Eye Serum brings together 54 active ingredients meant to minimize wrinkles, reduce puffiness, improve dark circles, and subtly plump skin. Together, they're meant to target even the deeper lines and fields around the eyes—to yield similar results to in-office treatments. 'With injectables, Botox paralyzes the muscles and filler acts like an instantaneous layer of hyaluronic acid in your dermal layer,' Harper told Vogue when the formula first debuted. 'With topicals, the mode of action is different, but you're getting a daily dose of similar effects.' Key Ingredients: Hyaluronic acid, Lactobacillus ferment, algae extract, date seed extract Hyaluronic acid, Lactobacillus ferment, algae extract, date seed extract Best For: Mature skin Mature skin Size: 15 ml Best for Firming: Murad Retinol Youth Renewal Eye Serum Murad Retinol Youth Renewal Eye Serum $89 NORDSTROM Why We Love It: A bit closer to eye cream than most serums, the Murad Retinol Youth Renewal Eye Serum stands apart for its glycerin and pomegranate seed oils, which together help maintain skin hydration for hours. That sets the ideal environment for both the formula's retinol and retinol booster, which are gradually released throughout the night to deliver results with minimal irritation or dryness—if any. A bit closer to eye cream than most serums, the Murad Retinol Youth Renewal Eye Serum stands apart for its glycerin and pomegranate seed oils, which together help maintain skin hydration for hours. That sets the ideal environment for both the formula's retinol and retinol booster, which are gradually released throughout the night to deliver results with minimal irritation or dryness—if any. Key Ingredients: Retinol, Swertia flower extract, hyaluronic acid Retinol, Swertia flower extract, hyaluronic acid Best For: Sagging or thinning skin Sagging or thinning skin Size: 15 ml Best for Dark Circles: Innisfree Green Tea Caffeine Bright-Eye Serum with Niacinamide Innisfree Green Tea Caffeine Bright-Eye Serum $22 AMAZON Why We Love It: This slim tube offers a Who's Who of eye-brightening ingredients, among them green tea, which is rich in amino acids and antioxidants to hydrate and protect this delicate area. But it's 'also made with 2% caffeine to help visibly depuff, and also contains niacinamide to help brighten discoloration,' says Dr. Amin. To further quell puffiness, the rollerball doubles as a mini-massager, helping to move fluids that may be causing bags. This slim tube offers a Who's Who of eye-brightening ingredients, among them green tea, which is rich in amino acids and antioxidants to hydrate and protect this delicate area. But it's 'also made with 2% caffeine to help visibly depuff, and also contains niacinamide to help brighten discoloration,' says Dr. Amin. To further quell puffiness, the rollerball doubles as a mini-massager, helping to move fluids that may be causing bags. Key Ingredients: Green tea extract, caffeine, niacinamide, hyaluronic Green tea extract, caffeine, niacinamide, hyaluronic Best For: Dark circles Dark circles Size: 10 ml Best Applicator: Axis-Y Vegan Collagen Eye Serum Why We Love It: Dr. Turegano is a fan of this Korean-made eye serum, which is lightweight and brimming with a blend of vegan collagen, peptides, and fruit extract, which work together to brighten and firm the eye area. Moreover, 'it also has a metal applicator tip, which gives an instant cooling, depuffing effect,' she says. Testing by the brand has found that the formula can reduce wrinkles in addition to under-eye bags and puffiness. Dr. Turegano is a fan of this Korean-made eye serum, which is lightweight and brimming with a blend of vegan collagen, peptides, and fruit extract, which work together to brighten and firm the eye area. Moreover, 'it also has a metal applicator tip, which gives an instant cooling, depuffing effect,' she says. Testing by the brand has found that the formula can reduce wrinkles in addition to under-eye bags and puffiness. Key Ingredients: Peptides, vitamin c, hyaluronic acid Peptides, vitamin c, hyaluronic acid Best For: Dry or sensitive skin Dry or sensitive skin Size: 10 ml Best Drugstore: Cetaphil Hydrating Eye Gel-Cream Why We Love It: While some may ask the world of their eye serum, others are content with keeping the delicate under-eye skin healthy and bright. For that, Cetaphil Hydrating Eye Gel-Cream is a good option. 'Simple, hydrating, and gentle—this one's perfect if your main goal is moisture and barrier support,' says Dr. Turegano. 'It's a great drugstore option that plays well under makeup.' As it's hypoallergenic and ophthalmologist-tested, it's also unlikely to irritate those with sensitive eyes. While some may ask the world of their eye serum, others are content with keeping the delicate under-eye skin healthy and bright. For that, Cetaphil Hydrating Eye Gel-Cream is a good option. 'Simple, hydrating, and gentle—this one's perfect if your main goal is moisture and barrier support,' says Dr. Turegano. 'It's a great drugstore option that plays well under makeup.' As it's hypoallergenic and ophthalmologist-tested, it's also unlikely to irritate those with sensitive eyes. Key Ingredients: Hyaluronic acid, niacinamide Hyaluronic acid, niacinamide Best For: Dry skin Dry skin Size: 14 ml Best for Crows' Feet: Dr. Dennis Gross Advanced Retinol + Ferulic Eye Serum Dr. Dennis Gross Advanced Retinol + Ferulic Eye Serum $71 AMAZON Why We Love It: For those seeking to smooth crows' feet, it doesn't get much more effective than retinol. And this particular formula 'combines retinol, ferulic acid, and niacinamide to target fine lines, dullness, and puffiness,' says Dr. Turegano. 'It's strong but still lightweight and doesn't feel heavy around the eyes.' It also contains rambutan and bakuchiol—two plant-derived ingredients that work similarly to retinol, but with less irritation—to bolster its effects. For those seeking to smooth crows' feet, it doesn't get much more effective than retinol. And this particular formula 'combines retinol, ferulic acid, and niacinamide to target fine lines, dullness, and puffiness,' says Dr. Turegano. 'It's strong but still lightweight and doesn't feel heavy around the eyes.' It also contains rambutan and bakuchiol—two plant-derived ingredients that work similarly to retinol, but with less irritation—to bolster its effects. Key Ingredients: Retinol, ferulic acid, rambutan, bakuchiol Retinol, ferulic acid, rambutan, bakuchiol Best For: All signs of aging All signs of aging Size: 15 ml Best for Early Signs of Aging: Alastin Restorative Eye Treatment Alastin Restorative Eye Treatment $121 AMAZON Why We Love It: Whether you're targeting puffiness, dark circles, crows' feet, or all of the above, this multitasking treatment can help on all fronts, according to Dr. Turegano. 'It uses a peptide blend to support collagen and elastin and works well even for sensitive or post-procedure skin,' she says. It goes beyond simply supporting collagen production and actually clears out damaged collagen and elastin, thus clearing the way for those new fibers that deliver firmer, smoother skin.. Whether you're targeting puffiness, dark circles, crows' feet, or all of the above, this multitasking treatment can help on all fronts, according to Dr. Turegano. 'It uses a peptide blend to support collagen and elastin and works well even for sensitive or post-procedure skin,' she says. It goes beyond simply supporting collagen production and actually clears out damaged collagen and elastin, thus clearing the way for those new fibers that deliver firmer, smoother skin.. Key Ingredients: Peptides, niacinamide, green tea extract Peptides, niacinamide, green tea extract Best For: Those seeking a one-and-done solution Those seeking a one-and-done solution Size: 14.8 ml Everything You Need to Know
