Amazon Web Services' global tour of pop-up collaborative spaces and immersive AI experiences set for Dubai debut
The AWS GenAI Loft Dubai in partnership with Dubai AI Campus and Nvidia takes place from 7-11 April 2025 at Dubai International Financial Centre (DIFC) Innovation One, delivering a five day showcase of cutting-edge AI technologies and their practical applications across industries.
The opening day sets the tone with an inspiring keynote, producer panel discussions, ecosystem insights, live AWS demonstrations, and concludes with a premium networking reception.
By bringing together business leaders, investors, developers, startups, and AI enthusiasts, this event aligns with the UAE's vision for AI leadership and digital transformation, offering a unique platform for knowledge exchange and networking in the rapidly evolving field of generative AI.
Transforming industries with real-world AI
Startups have always been the lifeblood of innovation. They are the frontrunners in new technologies adoption, and when it comes to generative AI, they are poised to transform industries and shape the future.
In 2024, AWS, the world's most comprehensive cloud provider, announced a commitment of $230 million to accelerate the creation of generative AI applications by startups around the world as well as the second-annual AWS Generative AI Accelerator. With these efforts, AWS is doubling down on its commitment to support startup founders to innovate faster and reinvent customer experiences and applications with generative AI.
The massive advances of AI and its transformative impact will also catalyse a new wave of investment into the UAE's startup ecosystem, which comprised a 44 percent share of the MENA's US$2 billion funding rounds across 542 investment deals in 2024, according to a report by Digital Digest.
The AWS GenAI Loft Dubai is part of AWS GenAI Lofts, a global tour of pop-up collaborative spaces and immersive experiences for startups and developers taking residence in innovation and AI hubs around the globe. The Dubai edition features expert-led workshops, interactive demonstrations, and one-on-one consultations with AWS AI/ML specialists.
With AWS GenAI Lofts, startups, developers, and AI enthusiasts can get hands-on AI products and services from AWS Partners and AWS, including Amazon Bedrock and Amazon Q. Developers will have the opportunity to gain greater understanding of advanced techniques, such as building agentic workflows and tuning foundation models, and dig deeper into generative AI use cases and demos. Visitors can experience exclusive sessions led by industry luminaries, make connections with generative AI investors and leaders, and get their questions answered in-person by generative AI experts.
'The AWS GenAI Loft Dubai represents our commitment to make it easy for developers of all skill levels to build and scale generative AI applications,' said Yasser Hassan, Director, MENA and Turkey, AWS. 'With Nvidia, the Dubai AI Campus and DIFC, we've curated a one-stop destination for in-person engagement for startups and developers to learn how to use and implement generative AI technology, get up to speed on the latest trends, and connect with a wider community of technology and business experts.'
About Amazon Web Services
Since 2006, Amazon Web Services has been the world's most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
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