A movie date with sitaare
Organised by the Accessibility Vertical of Yi Hyderabad, in collaboration with Round Table India (RT 373 and RT 304), the event was a celebration of ability, inclusion, and shared joy. From the moment the children arrived, the air was filled with laughter, warmth, and excitement.
But this was more than just a film screening, it was a thoughtfully curated experience designed to celebrate the unique abilities of the children and to inspire them through the powerful medium of sport and cinema. As Sitaare Zameen Par unfolded on screen, the children responded with cheers, claps, and heartfelt engagement, deeply connecting with its message.
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Time of India
an hour ago
- Time of India
Aamir Khan's film goes pay-per-view on YouTube, gives OTT giants a miss
Mumbai: Aamir Khan Productions has partnered with YouTube to release Sitaare Zameen Par on a pay-per-view basis in a potentially significant move, said people familiar with the development. This marks the first time in recent memory a Hindi film featuring a major star has not been licensed to a dominant subscription video-on-demand ( SVOD ) platform such as Netflix, Prime Video or JioHotstar, opting instead for a pay-per-view strategy via the world's largest video platform. Explore courses from Top Institutes in Please select course: Select a Course Category Technology Artificial Intelligence CXO Project Management Degree healthcare MCA Digital Marketing Public Policy Leadership Design Thinking Operations Management Data Analytics Data Science MBA Finance others Cybersecurity Management PGDM Product Management Healthcare Data Science Others Skills you'll gain: Duration: 12 Weeks MIT xPRO CERT-MIT XPRO Building AI Prod India Starts on undefined Get Details Industry sources say Aamir Khan is tapping into the pay-per-view window, which has been a phenomenon globally but remains underutilised in India. However, they noted that it's still unclear how long he will delay the SVOD release following the pay-per-view window. Aamir Khan Productions and YouTube declined to comment. The film is likely to move to YouTube early next month. While the industry typically follows an eight-week window for streaming on SVOD platforms, Khan recently said that all his films will follow a six-month theatrical run to protect box office revenues. The film was released on June 20 in theatres. "It's a bold move by an A-list star, and all eyes will be on how much the film can earn from pay-per-view, as well as how long Aamir Khan plans to keep it there before releasing it on an SVOD platform," said Shariq Patel, former CEO of Zee Studios. Film is expected to be priced at ₹99. Netflix and Prime Video continue to dominate India's post-theatrical streaming market. According to Media Partners Asia, producers' streaming revenues have grown to 1.5 times their net theatrical share, making it a critical monetisation channel. However, the FICCI-EY 2025 report shows that streaming rights revenue in India fell to ₹3,100 crore, down from ₹3,500 crore in 2023 and ₹3,300 crore in 2022, as platforms cut back on content spending in pursuit of profitability. Still, not everyone sees this as a replicable model. Abundantia Entertainment CEO Vikram Malhotra noted that such an approach may work better for mid-budget films than big-budget ones, which often depend on upfront OTT deals for financial recovery. "Therefore, it's unlikely to serve as a viable financial model across the board, especially for films with higher break-even points. That said, it's an interesting and important experiment whose impact and sustainability will become clearer over time," he said. Suniel Wadhwa, a veteran distributor, cofounder and director of Karmic Films, said: " Film distribution through YouTube may not be remunerative for all actors or producers. It is a long-gestation affair. It will work only for well-established or A-list actors who have a huge or unique following. Besides this, it will be a practical alternative only for producers who have capacity to wait and earn revenues in the long-term." Sitaare Zameen Par is said to have been made on a budget of under ₹100 crore. As an in-house production, Khan has reportedly waived his fee, potentially making the model more viable. The film has collected ₹166.2 crore in India and ₹263.7 crore worldwide, according to box office tracker Sacnilk. Malhotra added that while the pay-per-view model has been tried before, it hasn't gained traction, largely because audiences favour subscription platforms offering a wider content library. Ajay Phutane, a veteran of film distribution and marketing, said digital distribution is becoming increasingly important as theatre footfalls decline post-pandemic. "The fall in theatrical viewership is directly tied to the rise in digital subscribers," he said. "A ₹99 pay-per-view release on YouTube is a significant step, especially given its vast reach. With many single screens shut and limited theatres in tier 2 and tier 3 cities, YouTube offers a more economical and convenient alternative as viewers can watch at their own time, place, and pace."
News18
6 hours ago
- News18
25 IPS Officers Visit Aamir Khan's Residence; Actor's Team Says, ‘Still Figuring Out'
Last Updated: Aamir Khan's residence in Bandra saw a visit from about IPS officers, causing speculation among fans. No official confirmation has been given by Khan's team regarding the reason. Aamir Khan, who was most recently seen in Sitaare Zameen Par, is back in the headlines after a video of visuals from outside his residence circulated online. In the video, police vehicles were seen leaving his home, causing netizens to wonder about the possible reason behind this sudden visit. Reportedly, about 25 IPS officers visited Aamir Khan at his house in Bandra. While a report suggested that the team went to meet the actor, there has been no official confirmation from either Aamir's team, the actor himself, or the officials. Still, the visuals have raised concerns among fans. When News18 tried to reach out to Khan's team, they said they aren't sure about the reason behind the sudden visit and added, 'We are still figuring out with Aamir." Aamir will soon be attending the Indian Film Festival of Melbourne (IFFM) 2025, scheduled from August 14-24, as a Chief Guest. His attendance at the 16th edition of the Festival will include a unique retrospective honouring his exceptional achievements in Indian cinema, culminating in a spotlight presentation on his most recent film, Sitaare Zameen Par. Speaking about being a part of the IFFM 2025 as the Chief Guest, Aamir said in a statement, 'I'm humbled and excited to be a part of the Melbourne Indian Film Festival. It's a festival that truly honours the spirit of Indian cinema in all of its diversity and riches. I'm excited to interact with audiences, share some of my most valued work, and participate in discussions that honour the power of film. With Sitaare Zameen Par, we attempted to tell a story that embraces inclusivity and neurodivergence with sensitivity and heart, and I'm grateful that the film has touched so many people. I am eager to share my journey with Melbourne and shed light on the stories that matter." On the work front, Aamir Khan's Sitaare Zameen Par minted around Rs 165 crore Net in India after a month of its release. Directed by RS Prasanna, the film also featured Genelia D'Souza in the lead. Up next, he will be seen in director Rajkumar Hirani's biopic film based on the life of the father of Indian cinema, Dadasaheb Phalke. First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Indian Express
8 hours ago
- Indian Express
‘Better than original': Musician uses AI to recreate ‘Saiyaara' title song in Kishore Kumar's voice, netizens react
Mohit Suri's directorial Saiyaara has created a massive buzz among cinephiles, with fans recreating its songs and scenes on social media. Starring Ahaan Panday and Aneet Padda, Saiyaara's title track is now number 1 on Spotify's Global Viral chart. As the Instagram feed continues to dominate with reels around the movie, a video of two musicians using artificial intelligence (AI) to recreate the title song in Kishore Kumar's voice is winning plaudits. The viral video features RJ Kisna and musician Anshuman Sharma recreating Saiyaara with a whole new feel that resonated with several social media users. The edited video also features a song sequence from Amitabh Bachchan and Praveen Babi's movie, Kaalia. Sharing the video, Sharma wrote, 'If Saiyaara was a Kishore da song!' Watch here: A post shared by Rj Kisna (@rjkisnaa) The video quickly gained traction, with over six million views. Numerous social media users hailed the artistes for the recreation. 'Brilliant stuff brothers need full version,' a user wrote. 'Damn! The original seems to be a remake now!' another user commented. 'It is so refreshing to listen to these melodies in retro feel,' a third user reacted. 'Better than the original song,' a fourth user commented. Meanwhile, the film's net total in India now stands at Rs 217.25 crore, while it collected Rs 281.75 crore worldwide, according to industry tracker Sacnilk. With Saiyaara surpassing Aamir Khan's Sitaare Zameen Par, Ajay Devgn's Raid 2, and Akshay Kumar's Housefull 5, the Mohit Suri directorial has now emerged as the second-highest domestic grosser in India, trailing only behind Vicky Kaushal's Chhaava. Produced by Yash Raj Films, Saiyaara hit the silver screen on July 18.
