SES Live! and Ethara partner to expand live entertainment in Middle East
SES Live!, a live entertainment company, has joined forces with Ethara, the region's live event management organisation, in a strategic partnership aimed at expanding touring productions across the Middle East.
This collaboration strengthens the region's position as a premier destination for global entertainment, bringing internationally acclaimed shows to audiences in the UAE and beyond. The partnership focuses on attracting high-profile productions and enhancing fan engagement with renowned performances.
As part of the agreement, SES Live! and Ethara will introduce a diverse lineup of events, including family favorites like Disney on Ice and theatrical performances such as Cirque du Soleil , with more major productions to be announced. By combining SES Live!'s expertise in touring productions with Ethara's venue management and event delivery capabilities, the partnership aims to set new benchmarks for live entertainment in the region.
Ali Haidary, Chief Executive Officer & Founder of SES Live!, said: 'As the Middle East's leading live entertainment promoter, SES Live! has delivered some of the world's most renowned family entertainment experiences across the region. We are honored and excited to partner with Ethara in this unique collaboration. With their unrivaled network and industry expertise, we look forward to expanding our reach further by bringing more globally renowned productions to audiences across the UAE, GCC, and beyond.'
Saif Rashid Al Noaimi, Chief Executive Officer of Ethara, commented: 'The demand for live entertainment in the Middle East is at an all-time high, and Ethara is committed to driving the industry forward by expanding our regional footprint and delivering world-class experiences to audiences. Our partnership with SES Live! brings together two industry leaders with complementary strengths – Ethara's unmatched event delivery and venue management expertise, and SES Live!'s exclusive relationships with globally renowned IPs. Together, we are looking to set new benchmarks for live entertainment in the region, ensuring that fans have access to the very best productions while reinforcing the Middle East's position as a key destination for world-class events.'
The organisations will be delivering shows across the region in multiple cities across the UAE, Bahrain, Kuwait, Qatar and Saudi Arabia, with some performances marking national and city debuts.
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