Over 6,000 came to Sabah during Kaamatan
Published on: Mon, Jun 02, 2025
By: Wu Vui Tek Text Size: Tiong and Haryanty (fourth left and right) together with the state tourism association chairmen celebrate the Kaamatan Festival at KKIA. Kota Kinabalu: Travellers trickled into the state's capital to take advantage of the long holidays in conjunction with the Kaamatan Festival celebration. Throughout the day, 27 flights arrived at Kota Kinabalu International Airport (KKIA), bringing visitors from Seoul, Taipei, Singapore, Shenzhen, Hong Kong, and destinations across Malaysia. 'These included an estimated 930 international and 4,933 domestic travellers, all of whom were welcomed with festive cheer and cultural experiences upon arrival,' said Tourism Malaysia Sabah Director Haryanty Abu Bakar at KKIA here. 'Malaysia celebrates the long weekend, starting with the festival of Kaamatan, Gawai, and also the birthday of the Yang di-Pertuan Agong. 'We celebrate with the cultural diversity of Sabah, including the Magunatip dance performance and sampling of traditional cuisines for the guests,' said Haryanty. The arriving travellers were presented with goodie bags as part of the campaign to promote Visit Malaysia Year (VMY) 2026. Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing, who was among those arriving, performed the beating of a gong and witnessed a symbolic winnowing of rice. The winnowing was performed by Haryanty, KKIA Senior Airport Manager Jefry Ramli, Sabah Tourism Board (STB) Marketing Manager Bobby Alex, MATTA Sabah Deputy Chairman Alex Chong, Malaysia Chinese Tourism Association (MCTA) Sabah Chairman Vincent Sia, MyBHA Sabah Chairman Harold Chung, and Sabah Tourist Association (STA) Chairman Melanie Chu. Similar activities were held during Chinese New Year and Hari Raya, which also coincided with long holidays and contributed to the increase in arrivals during the holiday season, said Haryanty. She said Tourism Malaysia is collaborating with STB and the Sabah Ministry of Tourism, Culture and Environment to encourage domestic tourism, not only focusing on Kota Kinabalu but also expanding to Kota Marudu, Kudat, and other attractive destinations. In addition, she said Sabah is also rich in cultural diversity, where festivals such as Kaamatan are also among the attractions to boost domestic tourism. She said the preparation for VMY 2026 is not only limited to physical tourism, but also on encouraging tourists to get to know the products and packages offered through online platforms. One of them is the cooperation between Tourism Malaysia and Sabahtravel.com to offer special packages throughout the year to promote Malaysia digitally. The promotion campaign starts from April 2025 until February 2026 and will continue to enable tourists to access interesting packages via the digital platform, she said. According to statistics, she said the number of tourists will increase due to the rise in the number of flights. 'We hope that the number of international flights to Kota Kinabalu will increase,' she said. Malaysia's tourism sector continues to experience strong recovery and growth. In 2024, Malaysia welcomed 38 million international visitors – a 31.1 per cent increase from 2023 and 8.3 per cent above pre-pandemic 2019 levels. Visitor receipts also surged, generating RM106.78 billion, reflecting a substantial 43.7 per cent growth over 2023 and exceeding 2019 figures by 20 per cent. This positive trend has continued into early 2025, with the first four months recording 13.4 million visitor arrivals – a 21.0 per cent year-on-year increase. The top ten visitor-generating markets from January to April were Singapore, Indonesia, China, Thailand, India, Brunei, South Korea, the Philippines, Australia, and the United Kingdom. * Follow us on our official WhatsApp channel and Telegram for breaking news alerts and key updates! * Do you have access to the Daily Express e-paper and online exclusive news? Check out subscription plans available.
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