Fast fashion brand Newme launches 60-minute delivery service in Bengaluru
Omnichannel fast fashion brand Newme on Tuesday launched its 60-minute delivery service, Newme Zip, in Bengaluru after the rapid delivery service 's success in Delhi.Newme had launched the service in the national capital with a 90-minute delivery timeline. After recording success with the pilot, it has now expanded the service to Bengaluru, promising faster delivery.'Gen Z is clear in what they want—style that's current, access that's instant, and experiences that feel personal,' said Sumit Jasoria, cofounder and chief executive officer, Newme, in a press release. 'The overwhelming response to our pilot confirmed that. Fast fashion can't afford to be slow.'Newme has a particular focus on generation Z customers. Besides its online presence, it has 14 offline stores across the country.Under Newme Zip, over 1,500 styles are available in Bengaluru. Currently, the company has a network of dark stores across the city and plans to scale the number of stores based on demand.Newme is also in the process of launching its rapid delivery service in Mumbai and Hyderabad in the coming months.This development comes at a time when quick delivery is gaining popularity in fashion. Last December, fashion retailer Myntra launched its 30-minute delivery service, M-Now, in Bengaluru with about 10,000 stock-keeping units (SKUs). However, depending on the location, the delivery time extends up to 4 hours. Quick commerce platforms Zepto, Swiggy Instamart and Blinkit are also expanding their fashion category to include apparel, footwear, accessories, bags and more.
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