Jockey Launches Gen Z-Focused Athleisure Line ‘JKY Groove'
Available exclusively at 52 Jockey stores across India and on jockey.in, the Groove collection channels Gen Z's vibrant energy and self-expression through trend-driven, comfort-first designs.
'With JKY Groove™, we are connecting authentically with the new generation of style-conscious consumers,' said Nihal Rajan, Chief Marketing Officer, Jockey India. 'It's a collection that combines oversized fits, youthful silhouettes, and multi-functional designs to suit the fast-paced, expressive lifestyle of today's youth.'
The collection includes:
Oversized T-shirts & Hoodies
Multi-utility Cargos
Crop Tops & Tank Tops
Each piece is crafted to be versatile, expressive, and movement-friendly, with modern silhouettes that reflect Gen Z's rhythm and identity. The collection represents Jockey's transition from an innerwear brand to a lifestyle-driven label, evolving with shifting fashion preferences without compromising on comfort.
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