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Sony Pictures sharpens India focus amid M&E shake-up

Sony Pictures sharpens India focus amid M&E shake-up

Time of India17-06-2025
Synopsis
Sony Pictures Entertainment is increasing its investment in the Indian media and entertainment sector, driven by economic and population growth. Following a failed merger with Zee Entertainment, SPNI is focusing on strengthening content production, digital platforms like SonyLIV, and distribution partnerships under new leadership. Recent investments include cricket rights and a revamp of Sony Entertainment Television's programming to boost viewership.
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