List of Stores Being Boycotted in June
The nonpartisan People's Union USA has pushed economic boycotts of some of the country's biggest companies since February, vowing to protect the American working class from "the greed and corruption that's kept us divided, distracted, and struggling for decades."
Companies like Target have reversed policies on diversity, equity and inclusion (DEI) initiatives to the chagrin of The People's Union, which has called such corporate decisions "backward, regressive and dangerous."
Newsweek reached out to its founder, John Schwarz, for comment.
The "Economic Blackout Tour" rolls on, dissuading Americans from financially supporting Target between June 3 and 9; and McDonald's from June 24 to 30.
Newsweek reached out to both companies for comment.
The broad effort is not meant to repudiate Donald Trump, Elon Musk, Joe Biden or any other politician, The People's Union says on its website. The group is unaffiliated with any political party or ideological persuasion.
"We don't play party games," the website reads. "We don't care who's wearing the suit. What we care about is truth, the people, and the power we hold when we stand together. ... This isn't about personalities, it's about the system.
"Both parties have failed us. Billionaires and corporations have bought the government and weaponized the economy. We are not here to argue about figureheads; we're here to dismantle the rigged structure that's been crushing the working class for decades. We don't take sides, we take action."
Other boycotts since February 28 have targetedAmazon, Nestle, Walmart and General Mills.
Schwarz, who has more than 436,000 Instagram followers, took to the platform on Memorial Day to post a video invigorating like-minded individuals on what the group has already accomplished and what remains on its agenda.
The video, titled "Time to Shut Down Target," encourages people "to hold the lines."
"We already know Target is being boycotted, but they're not doing anything," Schwarz said. "They've had their chance. So, what we are doing between June 3 and June 9, we will be calling for the permanent boycott of Target. Shop anywhere else but Target, and I literally mean that.
"If you got to shop at Walmart or Amazon, places we boycott, do it. Target needs to be shut down; this corporation needs to feel the full power of the people. All thsoe other corporations out there manipulating us will feel the full power. Stand in solidarity, the only thing we have is each other."
Black individuals have also boycotted Target for their DEI policies and claimed lack of financial investment in their communities.
Reverend Jamal Bryant, pastor of New Birth Missionary Baptist Church in Atlanta, initially led a Target boycott during the Lenten season coined "Target Fast" in response to the company's elimination of diversity, equity and inclusion (DEI) principles and lack of investment in Black-owned banks, businesses and education.
"It's been absolutely phenomenal," Bryant told Newsweek on May 29. "It is the largest boycott by black people since the Montgomery bus boycott in its effectiveness. Over 200,000 people signed the [Target Fast] petition.
"[It's great] to see over 2,000 churches to fall in alignment. To see the stock drop, to see the valuation drop, to see the CEO salary chopped, to see their foot traffic has dropped says that we've got amazing momentum and the wind to our back, and I really believe that a real civil rights movement is on the horizon."
Bryant said Target Fast was borne out of Target's rescinding of DEI policies and the "reneging of their covenant to of the George Floyd family."
"When we look at the bottom line of Black people spending $12 million a day in Target, we really felt that it was a betrayal," he said. "They made a covenant after George Floyd's murder, with no prompting, no rally, no protest and no pressure under their own devices. The CEO, Brian [Cornell] said that George Floyd could have been one of his employees.
"For them to backpedal in such a speedy way, we thought that was a betrayal that could not be overlooked."
He and supporters are now electronically boycotting Dollar General, aiming to overwhelm their systems with calls and emails, along with a social media campaign.
Bryant said the brand, even with its 20,500-plus stores in 48 states and $40.6 billion in sales, is "swimming under the radar."
"They have three times the stores of Target and Walmart combined, at about 21,000 around the country," he said. "They are in primarily impoverished communities. They're in rural areas of 20,000 or less. We ask for electronic in those rural areas because regrettably, for a lot of communities, that's their only option for groceries. There's no Publix, there's no Giant.
"They've taken up that land space and $40 billion in profit, and Dollar General has never given to a Black institution; never given to a Black college; never given to a Black organization. They have no relationship with the Black Farmers Association. You can't just take our dollars and take our dignity at the same time."
Target told Newsweek in May: "We are absolutely dedicated to fostering inclusivity for everyone—our team members, our guests and our supply partners. To do that, we're focusing on what we do best: providing the best retail experience for the more than 2,000 communities we're proud to serve."
Walmart told Newsweek in May: "As one of the largest corporate taxpayers in the country, not only do we pay our fair share, we are an economic force multiplier strengthening communities nationwide through job creation, supplier growth, and over $1.7 billion in cash and in-kind donations last year...We remain dedicated to earning the business of all Americans and giving our time and resources to causes that uplift and unite communities who rely on us every day."
John Schwarz, in an Instagram post during the first Amazon boycott: "Every boycott, every blackout, every stand we take together is shaking their foundation. This moment isn't just about resistance, it's about reclaiming what's ours. Hold the line. Stay strong. The future is in our hands."
Future efforts by The People's Union include an Independence Day boycott. It says more boycotts are being planned, with details to follow.
Bryant said that boycott efforts across Black communities is an endeavor that escalated on Memorial Day and will at least for now continue until Labor Day, describing it as "the summer of our discontent." He is meeting with other community leaders to identify whether additional companies and brands should be boycotted as well.
"We're we're hoping that before the summer ends that we'll have some resolve," he said.
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Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Kennedy nodded to the history. 'I know a bit about my grandfather's visit to the Delta back in the '60s, and how it changed and outraged him to see this in the richest country in the world,' he said. 'I'm proud that my family has spent a lot of their years in office advocating for these people.' Advertisement Kennedy is on a mission to continue the legacy of an American political family that has in recent years lost some of its liberal luster. It angers him that his uncle Robert F. Kennedy Jr., the health and human services secretary, is a key figure in an administration that is overturning core values of his family. Advertisement The health secretary has defended work requirements for Medicaid recipients, 'which do not work,' the younger Kennedy said. 'The only thing they succeed at is kicking people off Medicaid who need it.' 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Advertisement But the famous name helps. During a three-day trip to Mississippi to observe the efforts that Groundwork Project is helping to underwrite, locals sometimes referred to its founder in awed tones as 'a Kennedy.' During one gathering of local officials, at a diner in Yazoo City, Kennedy addressed the subject of health care by invoking his lineage, saying, 'My family has focused on this for a long time.' In the next breath, Kennedy pointedly brought up another relative: 'My uncle is now part of an administration that is cutting Medicaid.' Jim Kessler, the executive vice president for policy of the centrist Democratic organization Third Way, speculated about the political subtext of Kennedy's criticisms of his uncle. 'It's all but certain that Bobby Jr. is going to run for president as a Republican in 2028,' Kessler said. 'Maybe part of what the younger Kennedy is doing is reclaiming the family legacy as a way to remind people, 'This is who we really are.'' Joseph P. Kennedy III spoke at Atlantic Technical University in Letterkenny, Donegal, Ireland on Oct. 2. Conor Doherty The Oral History of Family Lore Kennedy was not yet born when Sen. Robert F. Kennedy's quest for the presidency was cut short by an assassin's bullet in California in June 1968. The 42-year-old candidate left behind his widow, Ethel, and their 11 children, among them Robert Jr. and Joseph, Joe Kennedy III's father, who would go on to serve in Congress from 1987 to 1999. Kennedy said that he has never read a book about his grandfather, since from infancy he marinated in the oral history of family lore. Inculcated in him were RFK adages such as, 'The gross national product can tell us everything about America except why we are proud that we are Americans.' Advertisement His own trajectory followed the meticulously laid Kennedy path of public service merging with political advancement. He spent his childhood in Boston before attending Stanford University and subsequently serving two years in the Dominican Republic as a Peace Corps volunteer. He returned home to Massachusetts, graduated from Harvard Law School and then worked as an assistant district attorney in Middlesex County. It came as little surprise in February 2012 when he announced his desire to fill the congressional seat soon to be vacated by Rep. Barney Frank. Kennedy -- an earnest and energetic 31-year-old scion with a genetically distinctive aquiline nose, a toothy grin and wavy red hair that deviated from the family's physical template -- coasted to victory without serious opposition. The freshman won over many colleagues in the House, several of whom said in interviews that they had been braced for an entitled brat and instead encountered someone who was thoughtful and unpretentious. He set out to lead on mental health issues as his cousin, Patrick Kennedy, had done before retiring from Congress in 2011. But Kennedy said he grew dismayed by the chamber's partisan divisions and inexplicable lethargy, recalling, 'Even in the majority, I couldn't move my own bills.' By Kennedy's fourth term, restlessness had gotten the better of him. In September 2019, he announced his candidacy for the Senate, a body in which three Kennedy legends -- his grandfather; his great-uncle, the former president; and his great-uncle Ted -- had previously served. He garnered the support of Rep. Nancy Pelosi, the Democrat who was then the minority leader. Advertisement But the 73-year-old Democratic incumbent, Sen. Edward J. Markey, outfoxed his younger opponent by recasting himself as a rabble-rousing progressive in the manner of Rep. Alexandria Ocasio-Cortez of New York, who endorsed Markey. Kennedy, whose tendency is to speak in carefully constructed paragraphs, struggled to come up with his own pithy pitch to voters. Markey won the September 2020 primary by 11 points, and Kennedy became the first in his family to be defeated in a senatorial contest. President Donald Trump gloated on Twitter, 'Pelosi strongly backed the loser!' Being spurned and disparaged by liberal activists was unfamiliar terrain for a Kennedy, and he spent the remainder of 2020 contemplating his options. 'Losing sucks,' Kennedy said. 'But I made the decision to try to build something that keeps you engaged and energized. And if something comes up, perhaps you take it, but you're not sitting around waiting for that to happen.' Joe Kennedy delivered his election-night in Watertown on Sept. 1, 2020, in his unsuccessful Senate race against Ed Markey John Tlumacki/Globe Staff 'You Democrats Think We Don't Know How to Work?' Rejected by progressive activists, Kennedy turned to forgotten agrarian lands like the Mississippi Delta, which has only one major city (Jackson), and is therefore difficult to organize. It's 'what I call a hard-to-fight state,' said Charles Taylor, the executive director of Mississippi's NAACP chapter. Similar impediments exist in Oklahoma, where Republican legislators have passed severe restrictions on abortion and on what can be taught in public school classrooms about racism. Alabama, a third Groundwork Project state, benefits from a more urban population than Oklahoma or Mississippi. But Democratic get-out-the-vote organizers have been reluctant to operate in a state where there is no in-person early voting and where absentee ballots must be signed by a notary or two voting-age witnesses. Advertisement West Virginia is by far the most challenging for Kennedy. Its overwhelmingly rural and white population was long Democratic, but the collapse of the coal and steel industries in the state have spawned a profound distrust of party elites, Kennedy said. He recalled a visit to West Virginia just after he founded the Groundwork Project, when a bearded young man asked him, 'How come you Democrats think we don't know how to work?' To every such question, Kennedy's implicit answer was to organize. 'I think Mississippi has so much to teach our nation about resilience, never losing focus and not giving up when your government is actively working against you,' he said at an event in Indianola. Kennedy is applying the same calm resolve to his own political future. He and his wife, Lauren Birchfield Kennedy, an attorney and children's advocate, have a 6-year-old son and a 9-year-old daughter. Kennedy laments having missed so much of their infancy while serving in Washington. 'The question is, is what I would get out of going back into elective office worth the sacrifice that I asked my family to go through again?' For now, Kennedy is content to leave the question unanswered. 'I'm 44,' he said. 'And at some point down the road, I wouldn't necessarily rule anything out.' This article originally appeared in
