Internet goes wild as TikTok's Bugatti trend turns into a compilation of crashes and outshining the flexes

Time of India

2 days ago

TikTok has once again summoned a chaotic throwback trend from the depths of 2023, and it is as ridiculous and dramatic as ever. Dubbed the 'Bugatti Challenge', this viral sensation features people sitting on the floor and pretending to "drive" an invisible luxury car. Just as Ace Hood's 2013 banger 'Bugatti' drops the iconic line 'I woke up in a new Bugatti,' someone yanks their legs from off-screen, sending them sliding out of the frame like a soap bar on tiles.
And while a few attempts go smoothly (pun intended), the real gold lies in the fails.
What is the viral 'Bugatti challenge' and why is it suddenly everywhere?
One of the most-viewed Bugatti fails stars Tiffani Chance from Little Women: Dallas and her partner Austin Skovran. In the now-viral video, Chance wears a helmet (already iconic behaviour) and zooms out of frame flawlessly. But when it is Skovran's turn? Total chaos. Tiffani tries to drag him but ends up collapsing, with Austin sarcastically claiming he knew it was not going to work. Over 23 million people have witnessed this duo crash the metaphorical Bugatti.
But wait, it gets wilder.
Bugatti trend is fails spectacularly every time
TikTok legend Ross Smith took the challenge up a notch by yanking none other than his internet-famous Granny Smith. Except this time, the end result was straight-up horror comedy. Through editing or props, it looked like Granny's legs got completely detached. One commenter declared the trend officially over because no one could top that madness. (Fair enough.)
As if confused toddlers and acrobatic aunties were not enough, TikTok creators have now roped in their pets. Cats, dogs, you name it, getting dragged across floors for the sake of clout. While some seem confused, others fully commit to the absurd drama, making these pet performances unintentionally the funniest part of the trend.
Wait... why a Bugatti again?
Let's get one thing clear: no one involved in this trend is actually waking up in a million-dollar supercar. Bugatti is a French luxury car brand, and its 2026 Tourbillon model is expected to cost a jaw-dropping $4.6 million. So yes, sliding across laminate floors while blasting Ace Hood is probably the closest most of us will get to one.
How did it all start?
The trend's origin remains fuzzy, but an early TikTok posted in March 2023 featured a toddler getting hilariously yanked during the song's chorus, earning over 16 million views and sparking copycat chaos ever since.
So next time you hear 'I woke up in a new Bugatti,' prepare for someone, or something, to go flying out of frame.