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How to Sniff Out ‘Copaganda': When the Police and the Media Manipulate Our News

How to Sniff Out ‘Copaganda': When the Police and the Media Manipulate Our News

Yahoo08-05-2025
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I wrote the book Copaganda based on my years of being a civil rights lawyer and public defender representing the most vulnerable people in our society. I watched as the police and the news media distorted how we think about our collective safety. Copaganda makes us afraid of the most powerless people, helps us ignore far greater harms committed by people with money and power, and always pushes on us the idea that our fears can be solved by more money for police, prosecution, and prisons. Based on the evidence, this idea of more investment in the punishment bureaucracy making us safer is like climate science denial.
This excerpt is adapted from an important part of the book on how by selectively choosing which stories to tell, and then telling those stories in high volume, the news can induce people into fear-based panics that have no connection to what is happening in the world. It's how public polling can show people thinking crime is up when it is down year after year, and how so many well-meaning people are led to falsely believe that marginalized people themselves want more money on surveillance and punishment as the primary solutions to make their lives better.
All royalties from the book are donated to the Stop LAPD Spying Coalition, which works with unhoused people against police violence. Free books are also available for anyone in prison and for any teachers who want to get copies for their students to discuss the book in class.
By manipulating the volume of stories at particular times, the news media creates a society-wide frenzy concerning particular kinds of behavior by particular groups of people. Scholars call them 'moral panics.'
When a moral panic is created, it almost always leads to the expansion of government repression. That's what happened during the 'crime waves' reported by the press in Victorian England, and in more recent U.S. moral panics like the 1980s panic about 'crack babies,' the 1990s panic about 'super predators,' the 2021–23 panic about 'retail theft,' and the ongoing multiyear panic about 'fare evasion' by poor people on public transit. Moral panics can also be acute creations of a particular news moment, such as the fabricated 'Summer of Violence' in Denver, in which violent crime went down but increase in media stories about juvenile crime in 1993 led to expansion in the incarceration of children; the viral 'train theft' story; the scientifically debunked panic about police officers overdosing on fentanyl by touching or being near it; and the 2023 panic about 'carjacking' in Washington, DC.
In each case, there were almost immediate policy responses that increased the budgets of punishment bureaucrats, passed more punitive laws, and diverted the system's resources from other priorities. For example, the shoplifting panic led California state lawmakers to furnish $300 million more to police and prosecutors so they could punish retail theft more aggressively. A few months later, the California governor announced yet another measure, the 'largest-ever single investment to combat organized retail theft,' adding another $267 million to fifty-five police agencies. Justifying the move, the governor said: 'When shameless criminals walk out of stores with stolen goods, they'll walk straight into jail cells.'
So, how do moral panics happen?
During the 1960s and 1970s in England and the U.S., the news focused on Black people, poor people, and immigrants as the source of uncontrollable 'crime waves.' Their stories were nearly identical to what we see today: media panic about 'crime waves' and quotes from police, prosecutors, and judges about the need to roll back so-called reforms framed as too lenient. The rhetoric of current punishment bureaucrats and pundits echoes almost verbatim the opinions voiced by conservative white business and police groups of the 1970s, although now there is more of an effort, as I'll discuss later, to portray such views as 'progressive' and demanded by marginalized people themselves. In each case, minor tweaks in bureaucratic policy or marginal reforms that could not, as a matter of empirical reality, have a significant impact on society-wide violence are vehemently debated. The evidence of the root causes of interpersonal harm—like that marshaled by the Kerner Commission, which studied U.S. crime in 1968 and recommended massive social investment to reduce inequality—is ignored.
And the cycle continues: moral panic is followed by calls for more police surveillance, militarization, higher budgets for prosecutors and prisons, and harsher sentencing. Because none of these things affect violence too much, the problems continue.
The selective curation of anecdote is an essential mechanism of copaganda. Imagine two scenarios. A city had ten thousand shoplifting incidents in 2023, down from fifteen thousand shoplifting incidents in 2022. But in 2023, a local news outlet ran a story every day about a different shoplifting incident, while in 2022, the news ran only fifteen stories all year on shoplifting incidents. In which city do you think the public is more likely to believe shoplifting is a greater problem, even a crisis? In the city with more shoplifting, or the city with twenty-five times more stories about shoplifting?
By cherry-picking anecdotes—indeed, even by using isolated individual pieces of data as misleading anecdotes—news reports can distort our interpretation of the world. Using a similar process, they can also distort our understanding of what other people—particularly people with whom we don't interact—think about the world. Because one can find anyone to say essentially anything, reporters have leeway to select which 'true' views of 'ordinary people' to share and which to ignore.
One of my favorite examples comes from Copaganda Hall of Famer Martin Kaste, who for some reason National Public Radio still permits to cover the police. (I awarded Kaste this honor in absentia during a private ceremony attended by two cats and my research assistants in my basement.) In 2022, Kaste published an article and widely disseminated radio piece about a rise in shootings and murders during the pandemic. Murders were down nationally in 2022 when he published the stories but they had increased in 2020 and 2021. As with much of Kaste's police reporting, the article is a buffet for the copaganda gourmand.
Under the bolded heading 'Less Risk of Getting Caught,' Kaste asserts that there is now 'less risk of getting caught' for shooting someone in the United States. The support for that assertion was an ordinary person in Seattle:
Anthony Branch, 26, got into trouble for carrying a gun when he was a teen. Watching the gun culture in his neighborhood, he thinks more minors and felons are carrying guns illegally now for one simple reason: 'Defund the police,' as he puts it.
Kaste reports as national news—without context or skepticism—a single person blaming 'defund the police' for more shootings. Without presenting any contrary views, NPR delivers Branch's views, accurately conveyed though they may be, as implicitly representative of other people who've been prosecuted and incarcerated and who live in poor neighborhoods.
In fact, police budgets were (and are) at all-time highs nationally. And a review of hundreds of police budgets showed that they received the same share of overall city budgets in 2021 as in 2019. So, the police were not defunded after the 2020 George Floyd protests. Their budgets have increased overall each year, including the year George Floyd was murdered. Thus, reduced police budgets could not have led to it being easier to get away with shooting someone in 2021 than 2019. The article's thesis is impossible.
Knowing this national causal connection is unsupported, Kaste nonetheless boosts the claim by immediately noting that Seattle has 'lost hundreds of officers after the protests that followed the 2020 murder of George Floyd.' But even in Seattle, which was an outlier in slightly reducing its police budget by about 10 percent, the reduction didn't affect relevant police operations, and police executives themselves in internal memos identified non-essential duties that armed officers could cut without affecting enforcement of violent crime (such as parking meter ticketing). Indeed, as the local NPR station reported, debunking the 'myth' that Seattle police were defunded, 'not a single sworn officer has lost their job or pay due to budget constraints.'
Even if we ignore that the NPR piece purported to draw national lessons and if we focus only on Seattle, there is no evidence that the kind of small reduction to unrelated categories in Seattle's police budget in 2021 could have led to widespread changes in murder. Most damning to Kaste's thesis, though, is that murders decreased in Seattle in 2021 even though the police budget decreased, which undermines the article's thesis. Indeed, the police budget was larger in 2020 when murder increased the most. No person with a contrary view is quoted, nor is anyone included to explain the actual empirical evidence.
I do not doubt that the source gave these quotes to the reporter, but by selectively choosing which people's views to represent and which people's views to exclude, the news can distort our perceptions. This is one of the pernicious functions of NPR here: to give liberal news consumers intellectual permission to support more funding for more police because, although it is baselessly connected to less murder, even marginalized people targeted by police supposedly want it.
This is how the curation of true anecdotes leads to false interpretations of the world.
Copyright © 2025 by Alec Karakatsanis. This excerpt originally appeared in Copaganda: How Police and the Media Manipulate Our News, published by The New Press. Reprinted here with permission.
Originally Appeared on Teen Vogue
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‘Authoritarian playbook': DHS accuses critics of assaulting officers when videos say otherwise
‘Authoritarian playbook': DHS accuses critics of assaulting officers when videos say otherwise

Yahoo

time26-06-2025

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‘Authoritarian playbook': DHS accuses critics of assaulting officers when videos say otherwise

After New York City comptroller Brad Lander this week became the latest prominent Democrat to be arrested while monitoring and protesting US immigration authorities, the Trump administration trotted out a familiar refrain to justify his detention. The mayoral candidate had 'assaulted' law enforcement, the Department of Homeland Security (DHS) asserted, warning 'if you lay a hand on a law enforcement officer, you will face consequences'. The accusation, which DHS has also recently leveled against a member of Congress and a high-profile union leader, have sparked consternation, particularly as videos of the incidents did not show the officials attacking officers and instead captured officers' aggressive behavior and manhandling of the officials. In several cases, DHS's public accusations of assault were not followed by criminal charges. Civil rights advocates and scholars on policing say the government's assault claims against well-known members of the opposing party, and the repetition of those accusations, nonetheless are troubling indicators of rising authoritarianism. They argued the US government is blatantly misrepresenting events captured on footage in an effort to intimidate powerful officials and ordinary citizens alike who seek to challenge the White House's policies. And Alec Karakatsanis, the founder of Civil Rights Corps, a nonprofit legal advocacy group, argued: 'By relentlessly telling the population that 'two plus two equals five', it helps determine who is willing to go along with 'two plus two equals five' and deny basic truths. 'It's also about a longer-term and more profound assault on the very notion of truth – to get people so confused that they don't know what is what,' said Karakatsanis, author of Copaganda, a book about false narratives promoted by police. 'This is the classic propaganda tactic of George Orwell's 1984,' he added Lander was arrested by federal agents inside an immigration court building on Tuesday, as he asked officers whether they had a judicial warrant to detain an immigrant he was accompanying. He was released after four hours, and so far, no charges have been filed against him. Video of the encounter shows plainclothes officers, some in masks, pinning Lander to a wall, handcuffing him and escorting him away. Lander had held on to the arm of the immigrant who was being targeted. Still, DHS assistant secretary, Tricia McLaughlin, said in a statement to the press and on social media soon after the incident that it was Lander who had assaulted officers. The accusations echo those against US congresswoman LaMonica McIver, a Democrat, who, DHS claims, assaulted and impeded law enforcement when she and two other representatives arrived at a privately run Immigration and Customs Enforcement (Ice) detention center to inspect the facility on 9 May. Representatives are authorized to conduct this oversight without prior notice, and McIver said she wanted to ensure the facility was clean and safe and detainees had access to their attorneys. Shaky videos of the encounter, some released by DHS, showed a chaotic scrum where McIver and others were surrounded by officers, some masked, as law enforcement and the representative pushed against each other. Soon after, she was given a tour of the facility, but a month later was indicted for assault, a charge she has strongly denied. In Los Angeles, David Huerta, president of the Service Employees International Union (SEIU) of California, was arrested on 6 June when he showed up to document an immigration raid at a garment factory. As he stood outside, blurry footage showed officers pushing him to the ground, with multiple agents on top of him as he was put in handcuffs. US attorneys charged him with conspiracy to impede an officer. He was not charged with assault, but even after the complaint was filed, DHS has continued to respond to questions about his case with a statement that says: 'Huerta assaulted Ice law enforcement.' Huerta was hospitalized after his arrest, before being transported to jail. And last week, California senator Alex Padilla was handcuffed and forcibly removed from a DHS press conference as he attempted to ask a question, with the FBI accusing him of 'resisting' law enforcement. He was not charged with a crime. In a statement to the Guardian on Thursday, McLaughlin said Democratic politicians were 'contributing to the surge in assaults of our Ice officers through their repeated vilification and demonization of Ice', adding: 'This violence against ICE must end.' DHS has repeatedly asserted in recent weeks that it has seen a major increase in assaults on its officers. Since May, the department has often cited the claim that Ice officers, who are part of DHS, are facing 'a 413% increase in assaults against them'. Spokespeople for DHS have repeatedly refused to respond to questions about the source of the statistic, how many assaults have occurred and what time periods it was comparing. In April, a press release had referred to a '300% surge in assaults'. McLaughlin, of DHS, said in an email late Thursday that Ice officers were 'now facing a 500% increase in assaults', but again did not respond to inquiries about the figure. Some experts on US law enforcement said DHS's narratives were rooted in a long legacy of law enforcement demonizing its critics, though the Trump administration's claims seemed increasingly brazen in their deviation from the truth. Andrea J Ritchie, co-founder of Interrupting Criminalization, a group of organizers that advocates against incarceration and other forms of criminalization, said US law enforcement has frequently prosecuted people who had been abused and injured by officers. 'How many videos exist of cops yelling, 'stop resisting', while someone has their hands up and the cops are beating them?' she said. Civil rights lawyers who take on police misconduct cases often refer to the 'trifecta' of charges – resisting arrest, assault on an officer and obstruction of justice, she said: 'The harder you get beaten, the more likely you'll get those charges.' What's new under Donald Trump, she said, was the frequency of these kinds of accusations against high-profile figures. Lauren Regan, an Oregon-based civil rights lawyer who has represented activists facing prosecution, said she saw arresting elected officials as part of an 'authoritarian playbook' designed to make people widely afraid that they, too, could be targeted, regardless of their backgrounds. 'You keep it chaotic and random so no one thinks they're safe,' said Regan. 'When elected officials with privilege, power, education and training get thrown to the ground and cuffed or jailed, then what is going to happen to us? Everyone is at risk.' It's a point that wasn't lost on Padilla, who said after his detention: 'If they can do this to a United States senator who has the audacity to ask a question, just imagine what they're doing to so many people across the country.' Indeed, since the recent protests against immigration raids began in LA, hundreds of demonstrators in southern California have been arrested by local police. Federal prosecutors have formally charged a handful of them assaulting officers – though soon after moved to dismiss two of the first cases they filed. In an incident of two protesters arrested at a 7 June demonstration, a video of the chaotic scuffle showed one of the protesters being shoved by an agent just before the arrests, and officers taking both protesters to the ground. US prosecutors charged both men with assaulting officers, but filed a motion to dismiss the charges a week later after one of them told the Guardian he had not attacked the agents, and was himself severely injured in the confrontation. Others have been blasted by DHS amid immigration enforcement actions in LA. Last week, the Los Angeles Times published video of border patrol agents detaining a 29-year-old US citizen outside his car repair shop. In the footage, the man repeatedly said he was an American citizen, but an agent pushed him into a metal gate. He was eventually released. After the LA Times published a story documenting rising 'fears of racial profiling', DHS sent out a press release calling it 'fake news', including a screenshot of video of the man's arrest, and saying: 'THE FACTS: 'The facts are a US citizen was arrested because he ASSAULTED US Customs and Border Protection Agents.' DHS did not respond to the Guardian's questions asking for clarification on what constituted assault in these incidents, instead re-sending the statements it had originally posted and shared on social media in the immediate aftermath of the arrests. Alex Vitale, sociology professor and coordinator of the Policing and Social Justice Project at Brooklyn College, said that while the public thinks of 'assault' as causing injury, in the context of arrests and prosecution, it can be a 'nebulous category' that includes 'unwanted physical conduct'. Cases can drag on for months, he added, no matter the strength of the evidence the government is presenting: 'Police understand that the arrest and the process is the penalty even if there's no conviction in the end.' Mike German, a former FBI agent and fellow with the Brennan Center for Justice, a nonprofit, said that the government's repeated misinformation about violence against officers risks backfiring: 'Officers do at times get assaulted, but if agencies continue to make patently false claims and suggest that any physical contact is an assault, you're going to undermine legitimate cases.' He said he was also concerned about the impacts of officers using heavy force in arrests that don't require it: 'Three or four agents tackling a US senator clearly isn't necessary. That kind of force compels resistance. It's hard to let yourself be violently attacked without your natural reaction of trying to defend yourself, and then if officers say that's assault, that undermines public trust.' Ritchie, author of Invisible No More, a book about police violence against women of color, said she was not surprised that out of the recent prominent arrests, the only politician who continues to be prosecuted for assault is McIver: 'Black women get punished for speaking up and it's framed as assault.' She said it was crucial that communities continue to forcefully reject law enforcement narratives: 'They are trying to manufacture reality. It is upon us to say the government is lying to us. This is a message they are trying to send and we're not accepting it and certainly not normalizing it.'

The Video of Rumeysa Ozturk Being Detained by ICE Was Publicized By a Community Defense Network
The Video of Rumeysa Ozturk Being Detained by ICE Was Publicized By a Community Defense Network

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time29-05-2025

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The Video of Rumeysa Ozturk Being Detained by ICE Was Publicized By a Community Defense Network

Anadolu/Getty Images Stay up-to-date with the politics team. Sign up for the Teen Vogue Take On March 25, masked Immigration and Customs Enforcement (ICE) agents arrested Rumeysa Ozturk as she walked down the street in the Boston suburb of Somerville. Ozturk is in the United States legally on a student visa and is by most accounts model citizen — a Fulbright scholar, PhD student at Tufts University, and, as argued by her lawyers, guilty of nothing. Her crime, according to the Trump administration, seems to be supporting Palestine. Ozturk's arrest is sensational in the literal sense, and the video is in many ways traumatic to watch. The masked agents appear out of nowhere, encircle the academic, and put her in handcuffs as she asks what's happening. Although it echoes the tactics we're seeing and hearing about ICE arrests all over the country, these stories are usually shared by word of mouth in rumors or whispers among neighbors. But Ozturk's situation stands out because we can watch it. That's because, as her detention was happening, another student called a community watch hotline that had started operating that week. 'He said, 'Someone's being kidnapped, someone's being kidnapped,'' recalled Danny Timpona, the LUCE Hotline operator who took the call. The hotline team dispatched 'verifiers' in Somerville — people trained to verify hotline calls and social media rumors of ICE's presence in a given area — who arrived within five minutes. They met with the caller, who was unsure who had taken Ozturk. The volunteers began knocking on doors and talking to neighbors, trying to find out if anyone might have information on what had happened, and also to calm any panic by giving out information about the hotline. A neighbor turned over the video, reportedly captured by a home security camera, that has now been seen by millions. Those volunteers are some of the more than 750 who have been trained in the last six weeks at 'community hubs' in over a dozen cities across the state, where 50 hotline operators with member groups of the LUCE Immigrant Justice Network of Massachusetts are now answering calls in five languages. ('LUCE' connotes 'shining a light,' in Latin, a language familiar to the region's large Catholic immigrant population.) And they're providing other resources as well. Later in the week, the group gave know-your-rights training to more than 100 Tufts students and community members. Timpona credits a 40-page Google Doc that was published just Donald Trump was inaugurated. LUCE is connecting immigrant community groups, prison abolition organizations, legal services, parent groups, and faith-based organizations. 'Our coalition is rooted in the idea that we refuse to leave anyone behind because of their marginalized identity,' shares Jaya Savita, director of the Asian Pacific Islanders Civic Action Network and a member of the LUCE Network. 'The hotline and ICE Watch resource is one of many ways we are empowering allies and impacted community members. We recognize that in order to build people power, we need to train, empower, and equip our communities and allies.' Most of the group's tactics, from the hotline dispatch system to neighborhood-based rights workshops, are modeled on those our team at Siembra NC used to organize immigrant workers and community members in North Carolina during Trump's first term. And they're not the only ones coming together to create new defense networks. Before his reelection, Trump made clear what he was going to do: demonize Latinos and all immigrants and use the threats of raids and deportation to destroy families and communities, keeping us all scared, demoralized, and hidden. He and his billionaire friends would continue stripping away our rights, gutting public services, and harming working people. We knew the playbook he'd run since 2016, so we wrote our own. Siembra NC's Defend and Recruit playbook outlines the tools we developed during the first Trump presidency and the ways we defended immigrants in our community and built a powerful movement in North Carolina. Since February, over 6,000 people have downloaded it, and hundreds of people around the country have joined in-person and online trainings. Among them were LUCE Hotline's coordination team, who say they spent hours consulting with our organizing coaches before they set up their systems. 'It was harder than we had expected getting people to set a vision and follow through,' Timpona said. 'Even after being trained, volunteers needed a lot of coaching to do things like go up and ask questions of federal agents making arrests.' ICE says they arrested nearly 400 people in Massachusetts in the two weeks the hotline started receiving calls. 'It has been so helpful to get support from other groups just starting.' The Defend & Recruit Network includes groups along the East Coast all the way to Florida, Texas, across Michigan and Wisconsin, and into Washington and California. We're experimenting with new strategies that engage people to defend those targeted, while also building a practice of recruitment into our organizing. We just published a toolkit for students resisting detentions like Ozturk's. Although there are extreme differences in our approaches and risks depending on local factors and our personal and group identities, there's still so much we can strategize about. Building these connections helps the work feel less isolating, less impossible, as some groups in red states like Ohio and Tennessee have shared on peer learning calls. By sharing these resources, we've received dozens more in return. We're collating these community-provided resources alongside our own tools and training. We've also built customizable resources, logos, toolkits, and produced how-to videos and other materials so you can do this work in your community. It is more important than ever: ICE is escalating its raids and targeting more people — immigration activists, Palestine supporters, parents, workers, and students. Many in our communities are looking for ways to defend our rights, even if it feels like those rights are eroding in real time. Defend & Recruit organizers have talked to people all over the country who are leading this work. Some are brand new, wanting to step up and do something in today's political chaos to support neighbors and families, while others have decades of wisdom to share from their lifetime in the fight. When we asked at a recent online training how many new local groups were forming solely because of immigration defense, dozens of people put their hands up. We've created spaces to troubleshoot common problems and share what we've learned, alongside receiving individual support. Groups in St. Louis; Ulster, New York; and Austin, Texas have met together and with our organizing coaches to build their own hotlines and ICE Watch programs. In North Carolina, we're building new ways for allies to join our fight and defend communities. After hearing from employers who wanted to respond to federal agents' warrantless arrests, we're now inviting them to become Fourth Amendment Workplaces that stand up for the Constitution. We know that the far right thrives when we are scared and alone. And we know that none of us are experts in exactly what will work in today's political landscape as Trump continues to shift his tactics. The administration is employing raids at workplaces, enabling abusive employers to exploit their workers further, and targeting immigrants at schools and places of worship. They're going after green card holders and temporary visa holders, and even using an 18th-century law to deport people to an El Salvadoran prison. Their actions are unprecedented, so the way we defend our people must change, too. We have legal rights in these situations and ways we can respond — if we're ready. Originally Appeared on Teen Vogue Want more Teen Vogue immigration coverage? The School Shooting That History Forgot I Was Kidnapped After Coming to the U.S. Seeking Asylum Ronald Reagan Sucked, Actually The White Supremacist 'Great Replacement Theory' Has Deep Roots

The Impact Instagram Account Was Started By Gen Z, for Gen Z. Here's How It Became a Crucial Source for News.
The Impact Instagram Account Was Started By Gen Z, for Gen Z. Here's How It Became a Crucial Source for News.

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time27-05-2025

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The Impact Instagram Account Was Started By Gen Z, for Gen Z. Here's How It Became a Crucial Source for News.

Photos by Marissa Alper; collage by Liz Coulbourn Teen Vogue' Stay up-to-date with the politics team. Sign up for the Teen Vogue Take In 2013, the summer after eighth grade, Tim Chau told Michelle Andrews they wanted to open an Instagram account. Something content-focused, something fun to work on while the cousins, who grew up close together in the Bay Area, were out of school. Thrown into the fits of tweenage boredom together, Andrews had only one recommendation. 'She told me to make a One Direction account,' Chau, now 25, tells Teen Vogue. And so they did. It quickly grew to 30,000 followers. This story is a familiar one for anyone Gen Z. Chau and Andrews, like most of our generation, have spent much of their lives online: Andrews mainlining the depths of Tumblr, Instagram, YouTube, falling down the rabbit hole of One Direction videos; Chau starting and running an increasingly complex network of Instagram accounts focused on different subjects that mattered to them — science, astrology, memes, growing each to millions of followers. But it wasn't until five years later, in 2018, when they decided to merge their internet prowess and focus on running an account together that covered social issues. Instagram activism was still in its nascent stages, thanks to the invention of the 10-image carousel with users creating pastel-tinged graphics to advocate for causes they believed in. This first account grew quickly to 400,000 followers. And in 2020, in the throes of the first COVID-19 lockdown, mass Black Lives Matter protests, and extreme climate disasters, Chau and Andrews collaborated on a new account, to share even more news and background information about topics they cared deeply about — an account called Impact, which now boasts 2.5 million followers on Instagram and has evolved into a media property in its own right with a team of 12 working on brand partnerships, IRL event appearances, and video, editorial, and social content. 'Impact was really born out of, for me personally, looking at the media landscape and then looking at myself,' Chau says. 'I am a queer person, I'm Asian, my parents are refugees and immigrants. And my stories, and not just my stories, but the way I view the world and the way media companies are reaching me, isn't connecting or resonating with me or my peers. Because of that, we wanted to create a media company that actually reflected the generation that we live in.' It was important for both Chau and Andrews, who now helm Impact's team as chief executive officer and chief content officer, respectively, to form a space where they could talk about current events in a way that felt true to how they consumed media, that is, online, unpretentious, and well-designed in a way that entices users to hit that repost button. 'I knew that there were people out there like me who wanted to be a part of these conversations in a way that felt accessible to them,' says 24-year-old Andrews. 'Through short-form, bite-sized content on the various topics, we found ways to connect with people and educate them in ways that are different from what we traditionally were taught.' Impact's coverage is broad, but the content is presented with a cohesive visual identity: bright colors, sans serif text, collaged images, and a moody grain. The account, recognizable for its kaleidoscope of news explainers and commentary-focused coverage, reigns supreme in the media diet for many Gen Zers. Chau says they've begun to think of it as a magazine for the people who never got the chance to enjoy the heyday of print media. With Impact, readers get culture, current events, and commentary all in one tightly designed package, like one would in a teen magazine, just adjusted for the Instagram-bred reader. 'I think a lot of it is informed by the platforms that we were on. Everything had that feeling and visual tied to it, and I think our generation just grew up with that being something ingrained in them,' Andrews says. 'The fact that [our account] grew so quickly really highlighted that this was a type of audience that people weren't reaching, and that's why we were able to grow so fast.' In the way that outlets like Vice Media and BuzzFeed allowed millennials to share millennial cultural and political coverage in a format that felt true to their generation, Impact is trying to do the same thing for the next age of internet users by letting Gen Zers talk about Gen Z culture. 'I think everyone at Impact is a big 'stan' and I think it's what makes us successful, because we get internet culture,' Chau says. Most of their team, primarily BIPOC women under the age of 30, came up online as Directioner forum personalities, Barbz account moderators, and K-pop alt account followers. This shared history gives the brand an intrinsic metronome to what feels best for their audience, what's cool, what's cringe, what feels more like a repost, infographic, editorial, video, or nothing at all. Medium is everything, of course. Both founders talk about 'meeting people where they're at,' the North Star of many media brands, who are trying to figure out how to communicate with young readers who are consuming their news on social media feeds. 'I think what differentiates us on social media is that shareability aspect,' Chau says. 'People on social want to perceive others and want to be portrayed in a certain way. We want to control the way that we are viewed, and through certain stories, certain aesthetics, your beliefs, sharing that on your platform that you have control over is how you can shape that.' For many, this is the code that needs to be hacked: how to approach young readers and their thirst for coolness without an air of, How do you do, fellow kids? But for people who spent their formative years hashtagging #follow4follow #shoutout4shoutout #f4f #s4s on their images of Louis Tomlinson and Harry Styles, it's a native language. 'Our generation has grown up on very external digital, social-facing platforms like Tumblr, Instagram, Vine, TikTok,' Chau says. 'A part of how you express yourself is through what you share and repost..… And it's the smallest things, right? One word can make or break the corniness level of the piece.' So right now, Impact is moving with their audience in whatever way feels best for their internal digital compass. Part of that is about bringing in more long-form pieces, simply because Andrews says they are trying to grow up with their audience. 'We now want to help them think more about their everyday interactions and consumption in a different light, rather than solely focusing on helping them understand certain concepts or certain issues,' she explains. 'That's the kind of information that we want to center.' The other part is that as fatigue over short-form prompts the reentry of long-form content once more (longer TikToks, the rise of Substack), there's also a desire for more nuance, especially as people who have been online for a long time grow up and demand more thoughtful conversations. 'They were first in high school or college, and now they've graduated college,' Chau adds. 'They're a couple of years into their career. They are growing in terms of how they view the world. It's not as cut and dry anymore. There's a lot more nuance to these larger decisions around life, around finances, around the entertainment they consume. And we want to be that launchpad for them to dig deeper into the things they talk about, things they care about, the things they're conversing with their friends about.' But their core DNA, which is focused on bringing clear, digestible, aesthetic coverage to Gen Z, by Gen Z, remains strongly intact. In a world where subcultures are crackling and shifting by the nanosecond, aesthetics are splintering into fraying threads, and old guard media companies are struggling to define their identity in the internet era, Impact seems to know exactly what voice it wants to have: 'Audiences are evolving, media consumption is always evolving, trends are always evolving, everything is always changing,' Andrews says. 'It's never always the same, and I think that's something that's really fulfilling.' Originally Appeared on Teen Vogue More great activism coverage from Teen Vogue: 'Young Activist' Label Can Be a Burden for Youth Organizers Economic Disobedience: What Is It and How Does It Work? The Jewish Teens Who Fought Back Against Hitler The 13 Best Protest Songs Of All Time

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