GLA University boosts enrolment and builds leadership through Quora
Mumbai (Maharashtra) [India], May 15: GLA University, a NAAC A+ accredited premier university with presence in Mathura and Greater Noida, Uttar Pradesh, has set a new benchmark in student engagement by leveraging Quora Ads to connect with aspiring students. Through an innovative and cost-effective campaign, the university has successfully enhanced its visibility and driven meaningful engagement within the student community.
Reaching the Right Audience with Advanced Targeting
To expand its reach, GLA University launched a Promoted Answers campaign on Quora, strategically targeting students researching Business School Admissions, B.Tech programs, and higher education opportunities. Using Quora's advanced targeting tools, the campaign focused on students in key cities, delivering tailored content that addressed their aspirations and concerns.
The campaign stood out for its use of long-form Promoted Answers, which engaged and educated prospective students. By highlighting key proof points such as exceptional placement rates, state-of-the-art campus facilities, and a strong academic reputation, GLA University provided students and parents with the confidence to choose their institution.
Impressive Results that Outperform Industry Benchmarks
The campaign's results were outstanding, achieving a click-through rate (CTR) of 6.8%, which is three times the industry benchmark. GLA University's content generated 7.9 million impressions, creating widespread awareness among its target audience. Even more impressively, the campaign achieved this success with a highly cost-effective strategy, recording a cost-per-click (CPC) of just INR 1.65.
"The platform has allowed us to connect with curious users actively seeking information about our university and courses," said Amit Agrawal, Director of Admission & Marketing at GLA University. "Quora's advanced targeting tools and engaging ad formats have proven to be invaluable in reaching prospective students and building meaningful connections."
A Testament to the Power of Targeted Advertising
The campaign's success highlights the effectiveness of simple, honest, and informative communication in building trust and engagement. By using Quora's platform, GLA University has shown how educational institutions can inspire and inform young minds while fostering connections with the right audience.
"GLA University's campaign is a shining example of how targeted advertising can deliver outstanding results," said Gurmit Singh, General Manager at Quora APAC and MEA. "We are proud to support institutions like GLA University in their mission to guide and empower students."
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
34 minutes ago
- Mint
Crypto Hack: With $44 million theft at CoinDCX, should investors be wary of investing in cryptos?
Almost one year after $234.9 million was lost to a hack at WazirX on July 18, 2024, another crypto exchange CoinDCX has encountered a massive hack leading to loss of $44 million. This has reportedly given a considerable setback to the new-age investors, some of whom had pinned their hopes on earning good returns amid skyrocketing crypto prices. In the past one month alone, bitcoin prices have risen by around 14 percent to touch $1,18,000. Meanwhile, CoinDCX's Sumit Gupta – after the hack -- wrote on X that customers' funds are 100 percent safe as all user assets are stored in segregated cold wallets. The company further claimed that its reserves are absorbing all losses. After the news spread in the market, the exchange received a huge number of withdrawal requests. In just one day, this crypto exchange received 31,462 requests -- out of which 98.09 percent (30,862) requests have already been processed and the remaining are set to be done in the next three days, Gupta wrote on the micro-blogging site. Most investors wrote positive comments on Gupta's post where he gave an update about INR withdrawals, whereas a few investors expressed discontent for having to exit their position during a bull run such as the post embedded here. CoinDCX on Monday also announced its recovery bounty programme wherein it said that 25 percent of any recovered funds will be rewarded to individuals who can help trace and retrieve the stolen crypto. 'The exposure was from our own reserves, and we have already absorbed it through our corporate treasury. More than recovering the stolen funds, what is important for us is to identify and catch the attackers because such things should not happen again,' wrote Sumit Gupta, co-founder, Coin DCX on X platform. Industry experts believe that these incidents should not shake the faith of investors in the asset class per se. 'Crypto is a fast-growing asset class and choosing how to hold it via self-custody or centralised exchanges (CEXs), is crucial. While self-custody offers control, it also carries higher risks such as key mismanagement or phishing. For investors, the question is not whether it is safe, but it should be whether I am investing through platforms which take safety seriously,' says Edul Patel, CEO and Co-founder of Mudrex. 'Exchanges are becoming more secure and accountable. Platforms such as ByBit and CoinDCX which recently suffered incidents, have shown this by shielding users from losses using internal treasuries, protection funds and distribution of user assets across multiple cold and hot wallets, adds Patel. Some wealth advisors, meanwhile, have a different take on this. 'Some investors want to try new and fancy financial products, and it may lead to investing in unregulated products that carry huge risk. Cryptocurrency is one such product. Its value can change constantly and dramatically at any point in time. If the value goes down, there's no guarantee that it will rise again and that's why an unstable investment due to high investor losses from scams, hacks, bugs, and volatility in the recent couple of years,' says Preeti Zende, a Sebi-registered investment advisor and founder of Apna Dhan Financial Services. 'So, it is better not to burn fingers in such risky and unregulated products and stick with old, trusted products for wealth creation. To achieve long-term sustainable wealth in the long run, investors require a simple investment strategy,' she adds. For all personal finance updates, visit here
India.com
15 hours ago
- India.com
THIS Perfume Costs Rs. 151,000,000- Check 10 Most Expensive Perfumes In The World
photoDetails english 2934902 Updated:Jul 21, 2025, 07:16 PM IST Check 10 Most Expensive Perfumes In The World 1 / 11 These exceptional perfumes are more than just scents; they are luxurious statements that offer a unique and refined olfactory journey. Below is a list of the world's top 10 most expensive perfumes, as reported by TOI. Le Monde Sur Mesure – USD 1.8 Million (Approx. INR 15.10 Crore) 2 / 11 Crafted by a French company based in Paris, this five-kilogram perfume bottle commands an astounding price of USD 1.8 million. It is lavishly decorated with 1,000 diamonds and two kilograms of gold, making it a true symbol of opulence. Le Monde Sur Mesure – USD 1.5 Million (Approx. INR 12.58 Crore) 3 / 11 Another masterpiece from the same manufacturer, this perfume was specially made for a private Middle Eastern family. Valued at USD 1.5 million, the bottle is encased in golden armor encrusted with diamonds. Shumukh – USD 1.3 Million (Approx. INR 10.91 Crore) 4 / 11 Produced by the luxury brand Nabeel in the UAE, Shumukh is priced at USD 1.3 million. Its bottle is embellished with 3,571 diamonds, large pearls, 5 kilograms of pure silver, and 18-karat gold. DKNY Golden Million Dollar Fragrance Bottle – USD 1 Million (Approx. INR 8.39 Crore) 5 / 11 Designed by DKNY in collaboration with jewelry designer Martin Katz, this exquisite bottle is worth USD 1 million. It boasts 183 yellow sapphires, 2,700 white diamonds, 15 pink diamonds, 4 rose-cut diamonds, a cabochon sapphire, a Paraiba tourmaline, an oval-cut ruby, and a pear-shaped rose-cut diamond. Creed Royal Service – USD 1 Million (Approx. INR 8.39 Crore) 6 / 11 Creed's ultra-luxury fragrance is priced at USD 1 million and comes in a bespoke bottle that epitomizes exclusivity and elegance. Jar Bolt Of Lightning – USD 765,000 (Approx. INR 6.42 Crore) 7 / 11 Known for its rare combination of floral and spicy scents, this perfume comes in a striking bolt-shaped bottle and costs USD 765,000. Clive Christian Imperial Majesty – USD 12,721.89 Per Ounce (Approx. INR 1.07 Crore Per Ounce) 8 / 11 Featuring an enchanting blend of Tahitian vanilla, rosa centifolia, and aphrodite (the goddess of love and beauty), this perfume is priced at USD 12,721.89 per ounce. Baccarat Les Larmes Sacrees De Thebes – USD 6,800 Per Ounce (Approx. INR 5.70 Crore) 9 / 11 Known for its exceptional crystal craftsmanship, Baccarat offers this limited-edition fragrance in a pyramid-shaped crystal bottle, priced at USD 6,800 per ounce. Chanel Grand Extrait – USD 4,200 Per Ounce (Approx. INR 3.52 Crore) 10 / 11 Chanel Grand Extrait, costing USD 4,200 per ounce, delivers a bouquet of abstract floral notes with a distinctly feminine allure, representing both fragrance artistry and luxury. Clive Christian No. 1 – USD 2,150 Per Ounce (Approx. INR 1.80 Crore) 11 / 11 Launched in 2001 and reissued in 2006, Clive Christian No. 1 is available in two versions: Floral for women and Oriental for men. It is priced at USD 2,150 per ounce.
Business Standard
16 hours ago
- Business Standard
IIM Udaipur Confers Diplomas to 63 Graduates of PGDBAWE Program
PRNewswire Udaipur (Rajasthan) [India], July 21: The Indian Institute of Management Udaipur hosted the Convocation for its Post Graduate Diploma in Business Administration for Working Executives - PGDBA-WE (Batch of 2023-25) on Saturday, 19th July 2025, at its pristine 300-acre campus at Balicha, Udaipur. The Convocation Address was delivered by Mr. Sumit Neogi, CHRO & Executive Committee Member for MEISA region at FedEx, who was the Chief Guest of the Convocation. The concluding address was delivered by Prof. Ashok Banerjee, Director, IIM Udaipur. The convocation was graced by Prof. Vijayta Doshi - Dean of Programs at IIM Udaipur, Prof. Amish Dugar - Chairperson of PGDBAWE and EMBA Programs, faculty & staff of IIM Udaipur, besides parents and relatives of the graduating batch. In this Convocation of PGDBA-WE, 63 students graduated with the gold medal for scholastic performance, awarded to Mr. Rahatul Ashafeen. The convocation ceremony began with a welcome address by Prof. Vijayta Doshi, Dean of Programs at IIM Udaipur. She warmly welcomed the graduating students, the chief guest, and other dignitaries, and reminded the graduates of their lasting connection to the institute. "Always remember that IIM Udaipur is your other home, and the doors of this institution will always remain open to you," she said. "You are now the brand ambassadors of IIM Udaipur--stay connected." In a compelling and deeply reflective address, Mr. Sumit Neogi shared five personal and professional stories that underscored timeless lessons in leadership, humility, and the value of staying connected to purpose. "Each story," he noted, "was either lived or learned--etched in my journey, shaped by others, or born from the cultures I've been part of." From learning that true respect stems not from the chair one holds, but from the person one is, to discovering how credibility must be earned afresh in every new role, the address weaved together anecdotes from early sales stints, boardroom challenges, and leadership turning points. One particularly powerful takeaway was the '24-48 Principle'--a reminder that policies shaped in comfort cannot serve those working in tougher, real-world conditions. Closing on a note of clarity and impact, he emphasised: "People don't worry about the shipment; they worry about where it is. Likewise, in leadership and service, it's not about what's promised, but about what's visible, reliable, and real." In his concluding address, Prof. Ashok Banerjee, the Director, reflected on the past year of growth at the institute and shared an inspiring message with the outgoing batch. He highlighted key milestones, including IIM Udaipur's continued presence in the prestigious Financial Times and QS Global rankings, and the extension of its AACSB accreditation for another six years. The institute also added several new faculty members and celebrated research achievements, with five publications in top-tier FT50 journals over the past year. On infrastructure, he shared the institute's pioneering step of using a Public-Private Partnership (PPP) model to expand facilities, making IIM Udaipur the first IIM to do so. Speaking directly to the graduating students, he urged them to continue learning, take risks, stay grounded in ethics, and become job creators rather than job seekers. "Lead with integrity and a sense of social responsibility," he said, "and remember that this institute will always be your home." He concluded by encouraging graduates to stay connected and contribute to the institute's future as proud alumni. About IIM Udaipur IIM Udaipur is well on its way to becoming a globally recognised B-School. It has broken new ground by focusing on world-class research and transforming students into tomorrow's managers and leaders. The Institute arrived on the global education stage by securing accreditation from the AACSB (Association to Advance Collegiate Schools of Business) in merely eight years of its establishment. IIMU has been listed on the Financial Times (FT) Global MIM Ranking 2024 for the 6th consecutive year, making it the only IIM to have achieved this feat. In the QS Global MIM Ranking 2025, IIM Udaipur stands as the 6th highest-ranked IIM and continues to maintain its listing for the 6th year in a row, reinforcing its global standing. Notably, it is also the youngest B-School in the world to be featured in both rankings. Additionally, IIM Udaipur ranks 4th in India for research in management, according to the UT Dallas methodology, which tracks publications in leading global journals, showcasing its excellence in academic research.
