
Google AI chief tells employees company has 'all the ingredients' to hold AI lead over China's DeepSeek
At the meeting, Alphabet CEO Sundar Pichai read aloud a question about DeepSeek, the Chinese start-up lab that roiled U.S. markets recently, when its app shot to the top of the Apple's App Store, supplanting ChatGPT. DeepSeek released a research paper last month claiming its AI model was trained at a fraction of the cost of other leading models.
The question, which was an AI summary of submissions from employees, asked 'what lessons and implications' Google can glean from DeepSeek's success as the company trains future models.
Google DeepMind CEO Demis Hassabis was called on to provide the answer.
'When you look into the details,' Hassabis said, some of DeepSeek's claims are 'exaggerated.'
Hassabis added that DeepSeek's reported cost of its AI training was likely 'only a tiny fraction' of the total cost of developing its systems. He said DeepSeek probably used a lot more hardware than it let on, and relied on western AI models.
'We actually have more efficient, more performant models than DeepSeek,' Hassabis said. 'So we're very calm and confident in our strategy and we have all the ingredients to maintain our leadership into this year.'
But he admitted that DeepSeek's accomplishments are impressive.
'It's definitely also the best team I think I've seen come out of China so something to be taken seriously,' Hassabis said, noting that there are 'security' and 'geopolitical' implications. Several U.S. agencies have barred staffers from using DeepSeek, citing security concerns.
Google declined to comment. DeepSeek didn't respond to a request for comment.
Google executives also received a number of employee questions about the company's recent decision to change its 'AI Principles' to no longer include a pledge against using AI for weapons or surveillance.
Pichai read aloud an AI-summarized version of the questions, ending with 'Why did we remove this section?'
Pichai directed the question to Kent Walker, Google's president of global affairs, who said he had worked with Hassabis, James Manyika, a senior vice president a the company, and others on an effort that 'shifted our approach,' starting last year.
Google established its AI principles in 2018 after declining to renew a government contract called Project Maven, which helped to analyze and interpret drone videos using AI.
'Some of the strict prohibitions that were in v1 of the AI principles don't jibe well with the more nuanced conversations that we're having now,' Walker said, referring to the rules from 2018.
Walker said 'an awful lot has changed in those seven years,' and that the technology has advanced to the point where 'it's used in lots of very nuanced scenarios.'
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Telegraph
35 minutes ago
- Telegraph
The M&S ‘Scattered Spider' hackers are coming for your holidays
If air traffic control strikes, errant drones and climate protesters weren't enough to contend with, the aviation industry has a new antagonist threatening to grind things to a halt: hackers. This week it emerged that the secretive 'Scattered Spider' group who attacked M&S and Co-op are targeting the aviation industry. Charles Carmakal, an executive at Google's cybersecurity unit, said that his firm was 'aware of multiple incidents in the airline and transportation sector which resemble the operations [of] Scattered Spider.' Sam Rubin, of Palo Alto Networks, said his company had 'observed Muddled Libra (also known as Scattered Spider) targeting the aviation industry.' While neither Rubin nor Carmakal specified which airlines have been targeted, Hawaiian Airlines and WestJet have recently suffered cyber attacks. WestJet said the incident affected 'some services and software systems' including its app, but neither airline suffered operational disruption due to the breach. The issue is not isolated to North America. On Monday June 30, Qantas suffered a major cyber attack, reportedly compromising the personal data of up to six million customers. A spokesperson for the UK Civil Aviation Authority (CAA) told The Telegraph: 'We are aware of rumoured activity. We are in contact with the National Cyber Security Centre and have warned our industry contacts about this group and the techniques they use.' One of the things that the CAA would have told their industry contacts is that when Scattered Spider targets an industry, the attack tends to be sustained and relentless for a period. If aviation is next in line, how could a hack play out, and what can you do to protect your holiday? Worrying potential There are a few different avenues for the hackers. One would be to target airlines' corporate infrastructure. In 2018, 380,000 British Airways customers had their credit card details stolen in a major data breach. Bookings made in a two-week window had been infiltrated in a 'very sophisticated, malicious criminal' attack, according to the airline's former CEO Alex Cruz. The airline was later fined £20m for the security breach. A second scenario is that ground systems could be targeted. In 2015, Poland's flag carrier LOT cancelled 10 flights after hackers infiltrated the computer systems that issued flight plans from Warsaw's Chopin Airport. But the scale could be much bigger than this. In 2023, the US Federal Aviation Administration's 'Notice to Airmen' (NOTAM) system suffered a three-hour outage. The result was that all flights across the US were grounded for the first time since 9/11, leaving 11,000 aircraft stuck on tarmac across the country. While this was a hardware issue, not a malicious hack, it highlights the potential impact of a sudden IT meltdown. The third, and perhaps most worrying scenario, is that in-flight systems could be infiltrated. Earlier this year, several aircraft coming into land at Ronald Reagan National Airport in Washington DC received false mid-air collision warnings, even though there were no other planes in the area. The pilots receiving the alerts disconnected autopilot and climbed rapidly. It is unknown whether this was caused by the deliberate, malicious 'spoofing' of airline systems, or if it was due to an error or another cause. Regardless, it is an example of how hackers could potentially enter the cockpit in the future, putting pilots into compromised scenarios. This week's Qantas data breach suggests hackers are already targeting the databases of airlines. But given the nature of Scattered Spider's previous high-profile, high-impact attacks, scenarios two or three should not be ruled out. 'Hacking groups thrive on attention, and with families about to start jetting off on their summer holidays, the potential to attack and extort an airline is irresistible,' says Matt Saunders of Adaptavist, a tech consultancy which works with major airlines. 'The good news is that a potential hacking attempt should not cause safety issues for passengers, as any safety-critical IT systems will already have a manual backup option which maintains the highest safety standards in the event of an unwelcome intrusion,' he added. How to hack-proof your holiday There are steps that we, the passenger, can take to protect ourselves from cyber attacks. Paying for your holiday with a credit card is preferable; if somebody makes unauthorised payments on your card you will be protected by the Consumer Credit Act, meaning the process of reclaiming your lost funds will be more straightforward. Regularly changing the password for your online account with an airline's website or app will also help to protect it from the rising issue of air-mile theft. And, as always, avoid booking tickets on public Wi-Fi networks which might not be encrypted, potentially putting your data at risk. When it comes to the larger scale hacking incidents, we can only rely on the strength of airline security systems – which are, by all accounts, becoming more powerful. In 2024 alone, the aviation industry spent $37bn (£27bn) on IT systems, and airports spent $9bn (£6.5bn). Around half of airlines and three quarters of airports are in the process of safeguarding data and upgrading IT systems. 'Defending against these risks requires more than perimeter controls – it demands continuous workforce education, Zero Trust principles, phish-resistant multi-factor authentication and identity verification that can't be socially engineered,' stresses Jordan Avnaim of identity security company, Entrust. Recent cyber attacks on Hawaiian, WestJet and Qantas did not affect flight operations, which should give us hope. Nevertheless, the fact that the shelves in some M&S stores were empty for six weeks and its online orders were suspended – to the sum of £300m – shows why airports, airlines and passengers should remain on high alert.


The Guardian
2 hours ago
- The Guardian
Google undercounts its carbon emissions, report finds
In 2021, Google set a lofty goal of achieving net-zero carbon emissions by 2030. Yet in the years since then, the company has moved in the opposite direction as it invests in energy-intensive artificial intelligence. In its latest sustainability report, Google said its carbon emissions had increased 51% between 2019 and 2024. New research aims to debunk even that enormous figure and provide context to Google's sustainability reports, painting a bleaker picture. A report authored by non-profit advocacy group Kairos Fellowship found that, between 2019 and 2024, Google's carbon emissions actually went up by 65%. What's more, between 2010, the first year there is publicly available data on Google's emissions, and 2024, Google's total greenhouse gas emissions increased 1,515%, Kairos found. The largest year-over-year jump in that window was also the most recent, 2023 to 2024, when Google saw a 26% increase in emissions just between 2023 and 2024, according to the report. 'Google's own data makes it clear: the corporation is contributing to the acceleration of climate catastrophe, and the metrics that matter – how many emissions they emit, how much water they use, and how fast these trends are accelerating – are headed in the wrong direction for us and the planet,' said Nicole Sugerman, a campaign manager at Kairos Fellowship. The authors say that they found the vast majority of the numbers they used to determine how much energy Google is using and how much its carbon emissions are increasing in the appendices of Google's own sustainability reports. Many of those numbers were not highlighted in the main body of Google's reports, they say. Google did not immediately respond to a request for comment on the figures. The authors behind the report, titled Google's Eco-Failures, attribute the discrepancy between the numbers they calculated and the numbers Google highlights in its sustainability reports to various factors, including that the firm uses a different metric for calculating how much its emissions have increased. While Google uses market-based emissions, the researchers used location-based emissions. Location-based emissions is the average energy the company consumes from local power grids, while market-based emissions include energy the company has purchased to offset its total emissions. '[Location-based emissions] represents a company's 'real' grid emissions,' said Franz Ressel, the lead researcher and report co-author. 'Market-based emissions are a corporate-friendly metric that obscures a polluters' actual impact on the environment. It allows companies to pollute in one place, and try to 'offset' those emissions by purchasing energy contracts in another place.' The energy the tech giant has needed to purchase to power its data centers alone increased 820% since 2010, according to Kairos' research, a figure that is expected to expand in the future as Google rolls out more AI products. Between 2019 and 2024, emissions that came primarily from the purchase of electricity to power data centers jumped 121%, the report's authors said. 'In absolute terms, the increase was 6.8 TWh, or the equivalent of Google adding the entire state of Alaska's energy use in one year to their previous use,' said Sugerman. Based on Google's current trajectory, the Kairos report's authors say the company is unlikely to meet its own 2030 deadline without a significant push from the public. There are three categories of greenhouse gas emissions – called Scopes 1, 2 and 3 – and Google has only meaningfully decreased its Scope 1 emissions since 2019, according to the Kairos report. Scope 1 emissions, which include emissions just from Google's own facilities and vehicles, account for only 0.31% of the company's total emissions, according to the report. Scope 2 emissions are indirect emissions that come primarily from the electricity Google purchases to power its facilities, and scope 3 accounts for indirect emissions from all other sources such as suppliers, use of Google's consumer devices or employee business travel. 'It's not sustainable to keep building at the rate [Google is] building because they need to scale their compute within planetary limits,' said Sugerman. 'We do not have enough green energy to serve the needs of Google and certainly not the needs of Google and the rest of us.' As the company builds out resource-intensive data centers across the country, experts are also paying close attention to Google's water usage. According to the company's own sustainability report, Google's water withdrawal – how much water is taken from various sources – increased 27% between 2023 and 2024 to 11bn gallons of water. The amount is 'enough to supply the potable water needs for the 2.5 million people and 5,500 industrial users in Boston and its suburbs for 55 days', according to the Kairos report. Tech companies have faced both internal and public pressure to power their growing number of data centers with clean energy. Amazon employees recently put forth a package of shareholder proposals that asked the company to disclose its overall carbon emissions and targeted the climate impact of its data centers. The proposals were ultimately voted down. On Sunday, several organizations including Amazon Employees for Climate Justice, League of Conservation Voters, Public Citizen, and the Sierra Club, published an open letter in the San Francisco Chronicle and the Seattle Times calling on the CEOs of Google, Amazon and Microsoft to 'commit to no new gas and zero delayed coal plant retirements to power your data centers'. Sign up to TechScape A weekly dive in to how technology is shaping our lives after newsletter promotion 'In just the last two years alone, your companies have built data centers throughout the United States capable of consuming more electricity than four million American homes,' the letter reads. 'Within five years, your data centers alone will use more electricity than 22 million households, rivaling the consumption of multiple mid-size states.' In its own sustainability report, Google warns that the firm's 'future trajectories' may be impacted by the 'evolving landscape' of the tech industry. 'We're at an extraordinary inflection point, not just for our company specifically, but for the technology industry as a whole – driven by the rapid growth of AI,' the report reads. 'The combination of AI's potential for non-linear growth driven by its unprecedented pace of development and the uncertain scale of clean energy and infrastructure needed to meet this growth makes it harder to predict our future emissions and could impact our ability to reduce them.' The Kairos report accuses Google of relying 'heavily on speculative technologies, particularly nuclear power', to achieve its goal of net zero carbon emissions by 2030. 'Google's emphasis on nuclear energy as a clean energy 'solution' is particularly concerning, given the growing consensus among both scientists and business experts that their successful deployment on scale, if it is to ever occur, cannot be achieved in the near or mid-term future,' the report reads. The Kairos report alleges the way that Google presents some of its data is misleading. In the case of data center emissions, for example, Google says it has improved the energy efficiency of its data centers by 50% over 13 years. Citing energy efficiency numbers rather than sharing absolute ones obscures Google's total emissions, the authors argue. 'In fact, since 2010, the company's total energy consumption has increased 1,282%,' the report concluded.


Time Out Dubai
3 hours ago
- Time Out Dubai
The best warehouse sales in Al Quoz to hit this weekend
It's no secret that shopping in Dubai isn't always wallet-friendly. But did you know that there are ways to stock up on shoes, clothes, homeware and snacks without breaking the bank? The secret: Al Quoz warehouse sales. If you like this: Your ultimate guide to Al Quoz: From the best galleries to where to eat There are some storehouses that are open daily with sales. And, if you want to know how to plan a budget-hunting shopping session, then you've come to the right place as we've mapped where to find deals in Western Dubai's Al Quoz. Not just that, we've included Google coordinates so you can't fail but head to the right place. Arab Sweets Looking to stock your pantry with fizzy drinks, biscuits, sweets and every kind of sugary snack you can think of? Arab Sweets in Al Quoz 1 is your go-to. With plenty of expat favourites and some uncommon flavoured candies, cans and more from across the globe it's hard to leave without your car boot filled to the brim with treats. Google map coordinates: 57F5+3WC. Open Sat-Thu 8:30am-midnight, Fri 2pm-midnight. Al Quoz (050 530 9364). Hadi Enterprises Pots, pans, plates, bedding, food storage and more are what Hadi Enterprises sells. You'll be able to get everything you need for your home at this warehouse shop. Google coordinates: 46FF+WX. Open Mon-Sat 7.30am-5.30pm. Al Quoz, (04 347 0310). Nike Factory outlet (Credit: Canva) You guessed it, this is where to go when you're after Nike wares. This outlet in Al Quoz sells Nike merchandise with discounts of up to a whopping 75 percent. With rows and rows of trainers for sale offering attractive price tags, you're sure to find something you like. Google coordinates: 46C4+GX. Open Mon-Fri 10am-11pm; Sat-Sun 10am-midnight. Al Quoz, (04 883 2112). Mansoor If kitchen items make you happy, then this is the place for you. Mansoor warehouse sale in Al Quoz is not only gigantic, but also offers some incredibly priced homeware. From bargain cutlery to home essentials, baking items, pots, pans and loads more, you can kit out your entire house from this neck of the woods. Google coordinates: 468P+CP Dubai Open Mon-Sat 9am-3pm. Al Quoz, (04 321 7113). Reemflora Whether you need a birthday bouquet or you've got some apologising to do, you can get fresh flowers for Dhs2 at this wholesale florist in Dubai. Say hello to Reem Flora in Hassan Abdulla Bahri Compound, Warehouse E27 in Al Quoz 2. Here you will find a variety of fresh flowers like daisies, roses, sunflowers, tulips and more. You can even make your own bouquet or ask for professional assistance to have a stunning arrangement made up for you. Google coordinates: 46RR+4P Dubai Open daily 8am-9pm. Al Quoz, (050 971 3120). In Al Quoz? 16 incredible cafés and coffee shops in Al Quoz (and where to find them) Your ultimate pocket guide Your ultimate guide to Al Quoz: From the best galleries to where to eat All the info you could need on Dubai's trendiest neighbourhood Alserkal Avenue: Quirky cafés, art galleries and unmissable things to do From restaurants to galleries, there's something for everyone