7 Dialogues From Shah Rukh Khan's Devdas We All Love
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NDTV
8 hours ago
- NDTV
"This Isn't An Ad": Zomato's New Campaign Features Shah Rukh Khan, Rahman, Bumrah And Mary Kom
Online food delivery platform Zomato is celebrating the spirit of 'hustle' and 'determination' by bringing together four iconic figures from different fields - Shah Rukh Khan from cinema, AR Rahman from music, Jasprit Bumrah from cricket and Mary Kom from boxing. While the video does not directly focus on food delivery, Zomato uses the journeys of these stars to send out a motivational message to everyone striving to move forward. Resonating with the message, Zomato founder Deepinder Goyal writes, "This isn't an ad. It's a belief in effort over everything else. Every day, millions of Indians tap 'Place Order' on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break. Different stories, one thing in common: Consistent effort." He adds, "We're not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside, while food is just the fuel. To everyone chasing something they care deeply about and showing up for it - we're glad to be a small part of your journey." This isn't an ad. It's a belief in effort over everything else. Every day, millions of Indians tap 'Place Order' on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break. Different stories, one… — Deepinder Goyal (@deepigoyal) July 15, 2025 The video attempts to decode the "secret ingredient" behind the success of the four stars. Rather than focusing on talent alone, the narrative highlights the role of consistent effort. It features moments from interviews, matches, and key performances from each of their careers. "The truth is, they are just like you and me. There is no secret recipe. They just want it more. The secret ingredient is hustle," the video concludes. The advertisement is Zomato's creative way to go beyond brand promotion and appreciate all its users, those who continue to push through their everyday challenges while using the app.
News18
17 hours ago
- News18
Zomato's Ad With Shah Rukh Khan, AR Rahman, Jasprit Bumrah, Mary Kom Is Trending
The video begins with a shot of cricketer Jasprit Bumrah followed by Shah Rukh Khan seated on a throne. Zomato has come up with a new advertisement that features well-known names from different fields: Shah Rukh Khan, AR Rahman, Jasprit Bumrah and Mary Kom. The focus of the video is not on their fame but on the hard work and effort that went into building their journeys. The video begins with a shot of cricketer Jasprit Bumrah followed by Shah Rukh Khan seated on a throne. Next comes boxer Mary Kom and then music composer AR Rahman. While their visuals play on the screen, a voiceover asks, 'What's their secret ingredient? The secret sauce to greatness?" As the video moves forward, the voiceover continues with more questions: 'What do they know that others don't?" Viewers are then shown clips of all four personalities like old interviews, match highlights and stage performances. Some clips show big wins while others capture emotional moments, setbacks and struggles. The voiceover says, 'They know the taste of sweat. The salt of tears. They wake up when it's dark, show up when it's hard. They know what it takes. Retakes. Mistakes." At one point, a clip of Shah Rukh plays where he says, 'Kuch khas hona zaruri nahi hai aapne aap mein, ulta aam raho, mehnat karo, khas baat khud hi ho jaegi (You don't need to be special to begin with. Stay ordinary, work hard and that will become your special quality)." This comes just before a shot of him waving to the crowd gathered outside his house, Mannat. The narrator continues to speak as more clips appear on screen. The voice says, 'Truth is, they are just like you and me. There is no secret recipe. They just want it more." These words appear on the screen while background music plays. Towards the end, Zomato adds its final message: 'The secret ingredient is hustle. Fuel your hustle. Zomato." Zomato CEO Deepinder Goyal shared the video on X. Along with the post, he wrote, 'This isn't an ad. It's a belief in effort over everything else." According to him, the idea was not to highlight the celebrities themselves but to show the energy and discipline that made them who they are. In his post, Goyal also said, 'Every day, millions of Indians tap 'Place Order' on Zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break." 'Different stories, one thing in common: Consistent effort. We're not here to celebrate the stars, but the fire that built them. The fire each one of us carries inside — while food is just the fuel. To everyone chasing something they care deeply about and showing up for it — we're glad to be a small part of your journey," he added. This isn't an ad. It's a belief in effort over everything day, millions of Indians tap 'Place Order' on @zomato in between their routines, responsibilities and dreams. Some are building startups. Some are raising kids. Some are taking a break. Different stories, one… — Deepinder Goyal (@deepigoyal) July 15, 2025 The response was mixed. Some praised the concept and the message while others questioned its connection with Zomato. One person commented, 'Beautifully said. Effort fuels dreams – every single day." Another wrote, 'Good ad, something different from usual." 'It's a good ad for getting the awards, not sure how it helps Zomato though. Decent try to connect through tweet but sorry it isn't it since as a consumer I can't connect it with Zomato. I loved the video for the ad though. Thanks for sharing," someone pointed out. Some also reacted to Goyal's statement about the video not being an ad. A person said, 'Hi Deepinder, It is an ad. Thank you for your attention to this matter," while another wrote, 'This isn't just an Ad.. It is a very costly Ad." While the response may have been mixed, the ad is gaining significant attention as it received over forty thousand views within just three hours of being posted online. view comments First Published: July 15, 2025, 14:05 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
17 hours ago
- Time of India
'Kareena Kapoor was unavailable while shooting the war in 'Asoka', people producing the film asked me why do I want to make the film where...,' says Santosh Sivan as he opens up on the Shah Rukh Khan starrer
Shah Rukh Khan 's 'Asoka' was not a box office success, however over the years, the film is remembered for its iconic music and unique content. It was cinematographer Santosh Sivan 's directorial debut. While the film got its share of flak, in a recent interview, Sivan has opened up on the troubles during the making of the film. He also added that people producing it, told him why is he making such a film where nobody is winning the war. He said on a Youtube channel, 'When I was gearing up to make Asoka, I was asked by the people producing it, 'Why do you want to make a film where no one wins the war? If I am watching a war film between the Germans and the English, I would want the English to win. Someone has to be winning.' You can't make a film where no one wins, it's a draw, or there's no outcome.' He went on to say that many discouraged him from making the film, citing its lack of conventional commercial appeal. But Sivan saw something deeper in the narrative. 'I thought that the story was very interesting. I also wanted to take Asoka and split him into someone who's very romantic, especially when there's a monsoon and it's misty,' he said, painting a picture of the Emperor as both a warrior and a man of emotion. 'Kareena was not available when we were shooting the war. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like An engineer reveals: One simple trick to get internet without a subscription Techno Mag Learn More Undo So, I had to shoot most of it in Film City. All those things happened. You have to adjust and, of course, try to work it out,' Sivan shared. In the film, Shah Rukh Khan took on the titular role of Asoka, the third ruler of the Mauryan dynasty—portrayed as a fierce warrior transformed by the horrors of war into a proponent of peace and Buddhism. Kareena Kapoor played Karuvaki, the enigmatic second queen consort of the emperor. The cast also featured a strong ensemble including Danny Denzongpa, Rahul Dev, Hrishitaa Bhatt, Gerson Da Cunha, Subhashini Ali, and Umesh Mehra. Tamil superstar Ajith Kumar made a brief but notable appearance. While the film may not have reached the monumental status some expected, its artistry—guided by Sivan's own lens—left an indelible mark. With editing by A. Sreekar Prasad, music by Anu Malik, and a haunting background score from Sandeep Chowta, Asoka remains a visual and emotional artifact from early 2000s Bollywood—bold, imperfect, and unforgettable.
