Meet two brothers who migrated to India from Pakistan, opened a sweet shop, and turned it into Rs 6000000000 empire, their names are...
Meet two brothers who migrated to India from Pakistan, opened a sweet shop, and turned it into Rs 6000000000 empire, their names are...
Gurugram is known for its nightlife, delicious food, and multinational companies. People from Delhi and nearby places visit the Millennium City to experience the nightlife and delicious street food. But one sweet shop that has a special place in everyone's heart is Om Sweets. The sweet shop is so famous that people from other states urge their relatives to bring sweets from there when they visit their houses. The family behind this sweet shop has a very interesting legacy. Let's know how a simple Sohan Halwa transformed into a Rs 600 crore business — that too without losing its essence. How Wicker Baskets, Secret Recipe Transformed Into Food Empire
What began with wicker baskets and a secret recipe has perfectly transformed into one of North India's most cherished food brands, into something that demonstrates that sweetness travels far when it is prepared with purpose.
It all started with wicker baskets and some secret recipes. To know the story of Om Sweets, we have to cross the border and go to Pakistan's Multan where ancestors of the Kathuria family used to sell Sohan Halwa. Interestingly, they don't know how to make anything except the Halwa, so they perfected it. After partition, the family came to India, carrying their culinary legacy across the border.
The Kathuria family started a halwa stall to earn their bread and butter. Later, the stall became a small shop located in Gurugram's Arjun Nagar. When their father passed away, Om Prakash took the responsibility of the family and left college to take care of the family business. What Makes Om Sweets Stand Out from the Rest?
Converting a modest sweet shop into Rs 600 brand takes tremendous hard work and dedication. Om Sweets has changed itself with time, offering a variety of delicacies. Before assuming leadership, Ankit and Karan Kathuria gained hands-on experience at their family's business, working in all aspects of the operation, from food preparation to customer service. Today, the company features modern stores, specialised product lines, and emphasises online city-wide delivery.
Both brothers are taking the brand to the international stage by exporting several delicacies to Dubai, Qatar, and many other regions to demonstrate how innovation is meeting traditions. How Om Sweets Competes With Bikanervala And Haldiram's?
As we all know, India's sweet industry is highly competitive, with major players like Bikanervala and Haldiram's applying marketing strategies to capture the market. In contrast, Om Sweets' growth has been primarily organic, driven by reputation and local loyalty. However, strategic digital marketing, health-focused product development, and improved branding are now contributing to Om Sweets' increasing success.
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