Why are celebs wearing the Oura Ring? From Kim Kardashian to Alia Bhatt and Prince Harry, this trending gold band is more than just bling

Time of India

a day ago

You have probably seen it without even realising, that chunky, sleek ring on Kim Kardashian's finger, or maybe Alia Bhatt's glimmering gold version in Vogue's Beauty Secrets video.
The celeb-approved ring that does more than just look good
The Oura Ring is having a massive moment, and no, it is not just a fashion flex. This little tech marvel is the VIP pass to tracking everything from sleep patterns to stress levels, basically your entire wellness in one ring.
Kim Kardashian's Oura Ring is the new gospel of cool
When Kim Kardashian wears something, it becomes gospel in the influencer world. She has been snapped wearing the Oura Ring multiple times, and naturally, the internet noticed.
Alia Bhatt's Oura Ring is screaming Bollywood-coded
Not far behind, Alia Bhatt made it Bollywood-official by declaring her love for the device during a Vogue shoot, saying it has been the most accurate in tracking her sleep, and that she loves rings anyway.
Jennifer Anniston's Oura Ring is her bedtime essential
Jennifer Aniston considers the Oura Ring a bedtime essential, using it religiously to monitor her rest and recharge. Sofia Richie, fashion It-girl and style queen, even styled it into her wardrobe in a TikTok video posted by Oura itself. Because when Sofia Richie validates something, you know it's legit.
Prince Harry and Chris Hemsworth get their Our Rings too
Prince Harry rocked a black Oura Ring on his Australia tour with Meghan Markle, sending the tabloids into meltdown mode. And let us not forget Chris Hemsworth, who hinted at using the ring while discussing his health habits and Alzheimer's predisposition in Vanity Fair. Even Zuck (yes, Mark Zuckerberg) chimed in about using his Oura ring for sleep paired with a $2000 smart mattress. Casual.
So, what does Oura Ringh even do?
The Oura Ring may look like minimal jewellery, but under its smooth surface lies a bunch of powerful sensors tracking over 20 biometrics, from your heart rate and body temperature to your sleep cycles and activity levels.
Its app gives you personalised insights like "You slept like trash" or "You need to chill today" (not literally, but close), helping you make better lifestyle choices. Whether you are counting steps, battling burnout, or trying to avoid that third espresso, Oura's got your back.
Sleep, stress and style, Oura Ringh is an all in one
Oura has become a go-to for celebs because it does what your basic fitness tracker cannot, it looks good and it works even better. The real flex? Tracking your REM sleep without ruining your outfit. Jennifer Aniston calls it her wellness weapon, while Alia Bhatt swears by its accuracy.
The ring is also praised for its comfort, unlike bulky smartwatches, it does not feel intrusive, and yes, it actually fits under your gloves during winter. Plus, it comes in colours like black, gold, and silver to match your aesthetic.
Is Oura Ring worth the hype?
With a battery life that lasts up to a week and a companion app that is like a therapist, sleep coach, and fitness trainer rolled into one, the Oura Ring is no gimmick. But it does come with a catch, an Oura membership is required to unlock its full superpowers. Worth it? Judging by the celeb fan club, it just might be.
Can you buy the Oura Ring in India?
If you are wondering whether the Oura Ring is available in India, well, kind of. While Oura does not officially retail in India yet, health and tech enthusiasts are still getting their hands on it through international shipping or third-party resellers.
Some global e-commerce platforms and personal shoppers help import it, but keep in mind: you might end up paying extra for duties, taxes, and shipping. Despite the logistical hurdles, its popularity is slowly creeping into the Indian wellness scene, especially now that Alia Bhatt is flaunting it like a wellness trophy.