ARKS forays into the world of fragrances with the launch of its debut scent 'ARKS Day'
Mumbai (Maharashtra) [India], June 9: ARKS, Ranbir Kapoor's premium lifestyle brand embodying a philosophy of quiet confidence, enters a new dimension of self-expression with the launch of their first-ever fragrance: ARKS Day. Known for its elevated approach to everyday essentials, ARKS now enters a defining chapter--extending its signature minimalism into the realm of scents. An Olfactory Expression of Quiet Confidence. More Than a Fragrance -- It's a State of Being.
ARKS Day is more than just a fragrance--it's the final, invisible layer before you step out the door. Crafted to reflect quiet confidence and understated elegance, the scent is gender-inclusive, versatile, and aligned with ARKS' timeless ethos. Fresh and citrusy with woody undertones, the scent ends with a smooth, musky finish. Rooted in the label's philosophy of simplicity, balance, and self-assuredness, ARKS Day offers a sensory extension of the curated lifestyle the brand represents and echoes.
This launch marks the beginning of ARKS' sensory chapter, expanding the brand's offering from tangible textures to evocative scents--each designed to complement the curated wardrobe and lifestyle that ARKS represents.
Commenting on the new launch Founder Ranbir Kapoor, ARKS said, "ARKS Day brings back a lot of memories from my childhood--the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry their world with quiet strength."
"ARKS Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It's a strategic step--extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers. This launch is a natural progression in our journey to shape a lifestyle brand that goes beyond clothing--into the realm of personal, elevated experiences," said Abhinav Verma, Co-founder & CEO, ARKS.
The launch is layered by a campaign film that echoes the brand's spirit of effortless cool and quiet confidence. For the first time, a brand talks about the story behind the making of the fragrance. The launch campaign is front lined by founder Ranbir Kapoor along with the community brand advocates coined as the 'ARKS Insiders'. This community includes Varun Duggirala (Entrepreneur), Anshuka Parwani (Yoga & Wellness Expert), Sukhmani Gambhir (Stylist and Influencer), Rob (Artist), Sahiba Bali (Actress), Barkha Singh (Actress), and Moses Koul (Music Artist & Actor).
Link to view the ARKS DAY campaign video: https://www.instagram.com/p/DKhsYgQSduP/
Fragrance Profile:
Discover ARKS Day, a unisex Eau De Parfum that embodies quiet confidence and refined ease. This all-day scent layers zesty mandarin and petitgrain with the warmth of ginger and jasmine, finishing with a grounding blend of vetiver and musk. It's more than a fragrance--it's the final layer of your everyday ritual.
Unique Selling Points:
* Unisex & long-lasting - made for all-day confident wear
* Minimal & refined - a scent that speaks quiet luxury
* 18% perfume concentration (EDP) - for lasting depth and projection
* Top notes: Mandarin, Petitgrain
* Heart notes: Ginger, Jasmine
* Base notes: Musk, Vetiver
* Exclusively available in India - via ARKS Studio and select partners
The fragrance retails at INR 2999 and is available at the ARKS Studio in Mumbai, online at www.arks.club, and for the first time on quick commerce, exclusively on Swiggy Instamart.
About ARKS:
ARKS is a premium lifestyle brand launched by celebrated actor and cultural icon Ranbir Kapoor, embodying a philosophy of quiet confidence. Fusing minimalist design with superior craftsmanship, ARKS offers elevated essentials that champion individuality and authenticity. Proudly "Made in India," the brand is committed to ethical production, sustainability and accessible luxury. Each collection embodies understated elegance, designed to resonate with modern lifestyles while transcending fleeting trends.
Explore the collection online at www.arks.club or visit the ARKS studio in Mumbai for a closer experience. Follow @arks on Instagram for the latest updates.
Press contact:
PR Pundit Havas Red:
in-pp-arks@globalservs.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
12 hours ago
- News18
Alia Bhatt Enjoys A Burger And Jigsaw Puzzle In London: 'Good Vibes Only'
Recently, Alia dropped a beautiful video featuring herself and partial glimpses of Ranbir. Alia Bhatt is still not over from her vacation. She has shared another delicious sneak peek into her vacation vibes by sharing a photo of her mouth-watering burger meal. Alia, along with Ranbir Kapoor and Raha Kapoor, were in London for a vacation earlier this month. Taking to her Instagram stories, Alia Bhatt shared a photo in which she is seen eatinga burger while enjoying the view. She even shared a puzzle photo, which we guess is done by Raha. 'good vibes only', read the caption. The Gangubai Kathiawadi actor, who often shares updates from her daily life, limited her social media presence in London. But looks like she saved the best for later. Alia dropped a beautiful video featuring herself and partial glimpses of Ranbir. Holding her husband's hand, Alia looked elated as she flaunted her many outfits from the vacation, twirling in the video. What didn't go unnoticed was how happy she looked. In London, the couple posed for photos with fans. On July 14, the family was photographed at a private airport in Mumbai. They didn't greet the paps stationed outside the airport and quickly hopped inside the car. Paps also avoided clicking front-facing pictures of Raha after the celebrity couple requested them not to click their daughter following Saif Ali Khan's stabbing incident earlier this year. Ranbir Kapoor was seen holding onto Raha tightly in his arms at the Mumbai airport. The two-year-old had her back towards the camera. The Ramayana actor wore his signature cap, accompanied by wife Alia Bhatt at the airport. She was seen wearing a denim jacket. The celebrity couple had their sunglasses on. Meanwhile, Ranbir Kapoor's London visit comes just days after the teaser for his highly anticipated movie, Ramayana, was released. The teaser began with the origins – the trinity of Brahma, Vishnu, and Shiva who govern the world. Featuring impressive animation, the video then introduced characters from Ramayana – Lord Rama portrayed by Ranbir Kapoor, Sai Pallavi as Sita, and Yash as Ravana. The film also stars Sunny Deol, Ravi Dubey, and others. Ranbir Kapoor and Alia Bhatt are currently shooting for their second film together, Sanjay Leela Bhansali's Love & War, after Brahmastra in 2022. The film also stars Vicky Kaushal. It is reportedly set for release in March 2026. First Published: July 25, 2025, 15:07 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
NDTV
14 hours ago
- NDTV
Liked Saiyaara? Watch These 10 Intensely Romantic Films On OTT Next
New Delhi: Saiyaara, led by Ananya Panday's cousin Ahaan Panday, is making waves across theatres. The film, directed by Mohit Suri dubbed to be a master in heartbreak storytelling, also features Aneet Padda as the female lead. From the intense performances to the soul-stirring songs, Saiyaara has hit the right chord with fans. The plot, touching on themes of deep love, loss and heartbreak, adds to the emotional depth. So, if you have watched Saiyaara, felt it tug at your heartstrings and experienced a lump in your throat after leaving the theatres, then do not miss their top 10 intensely romantic movies. PS: Store lots of tissues beforehand. Aashiqui 2 - Prime Video (2013) This Mohit Suri classic will leave you in tears and bring a certain sense of peace by the end of it. The love story of Rahul (Aditya Roy Kapur) and Arohi (Shraddha Kapoor) trying to hold on to love while everything else falls apart will consume you completely. The hauntingly beautiful soundtrack adds to the drama. Rockstar - Zee5 (2011) Ranbir Kapoor breathed life into Jordan —a musician who discovers his true voice through pain. Jordan's equation with Heer (Nargis Fakhri) is messy, rebellious and sometimes heartbreakingly real. The film explores the extremities of love — how it can be both freeing and destructive. Raanjhana - Zee5 (2013) Raanjhana reminds you that love isn't perfect — it's chaotic, painful and sometimes tragically on-side. Kundan (Dhanush), a flawed, impulsive but sincere man from Varanasi, is obsessed with Zoya (Sonam Kapoor) even when she does not choose him, ultimately realising that love isn't about winning. Ae Dil Hain Mushkil - Prime Video (2016) Another depiction of one-sided love, Ae Dil Hain Mushkil, shows how unrequited love can be intensely agonising through its central characters Ayan (Ranbir Kapoor) and Alizeh (Anushka Sharma). Yes, it is also a tale of forever friendships with a little reminder that 'pyaar dosti hai' literally. Laila Majnu - Netflix (2018) Qais (Avinash Tiwary) and Laila's (Triptii Dimri) story of doomed lovers is a journey through madness, longing and an ode to a love that transcends reality. Intense performances and a soul-soaked soundtrack add to the movie's beauty. Sadma - YouTube (1983) Sadma, featuring Kamal Haasan as Somu and Sridevi as Nehalata, is an unconventional romantic drama that teaches patience, selflessness and a quietly powerful love. When Nehalata regresses to childhood after an accident, Somu becomes her gentle guardian, eventually falling in love. But it's the climax scene that you will never be able to forget. Qayamat Se Qayamat Tak - YouTube (1988) This Mansoor Khan directorial contains hard-hitting dialogues and pleasant tracks, filled with a raw intensity which makes the classic Bollywood trope interesting to watch. Raj (Aamir Khan) and Rashmi (Juhi Chawla), a passionate couple, navigate umpteen challenges to be with each other in a world that refuses to let them be. Eternal Sunshine of the Spotless Mind - Netflix (2004) Kate Winslet and Jim Carrey's effortless chemistry makes this film extra special. The theme centres around the idea that even if we erase the pain of love, we are meant to feel it over and over again through shared emotions, laughter and even heartbreak. Blue Valentine - Prime Video (2010) The movie is an honest portrayal of modern-day love — how it begins with butterflies and flourishes into ecstasy but sometimes falls apart despite the best intentions. Dean (Ryan Gosling) and Cindy (Michelle Williams) are two such people who once shared an unbreakable bond but slowly they got distant, weighed down by time, unspoken wounds and disappointment. The Notebook - Google Play (2004) Based on a same-titled novel by Nicholas Sparks, The Notebook takes viewers on an emotional rollercoaster through the story of Noah (Ryan Gosling) and Allie (Rachael McAdams). They are madly in love one summer, fighting each other fiercely in the next, growing apart and yet finding their way back to each other. The movie also touches on the topic of Alzheimer's. So, which one are you picking?
Pink Villa
a day ago
- Pink Villa
Can't get over Saiyaara? 5 Bollywood love stories on Prime Video, Netflix that'll leave your heart wounded with its climax
If you are a sucker for romantic movies, then we bet a happy ending is what your heart always wants to see. However, there are some directors who ensure that the audience leaves with tears in their eyes and a broken heart after watching the sad climax scenes. Today, we are going to list down 5 such movies that will leave your heart wounded for a long time. Caution: Don't watch these films if you cannot handle trauma and sadness. 1. Ae Dil Hai Mushkil Cast: Ranbir Kapoor, Anushka Sharma, Aishwarya Rai Bachchan OTT Platform: Prime Video The Karan Johar directorial starred Ranbir Kapoor and Anushka Sharma as the leading pair. The story revolves around a one-sided love that consumes a man, who goes to great lengths to forget the girl he loves, but to no avail. Ayaan (Ranbir) befriends Alizeh (Anushka), who helps him enjoy life. Their friendship grows so deep that Ayan misunderstands it as love, only to get the biggest shock of his life when Alizeh gets married to someone else. With a broken heart, he tries to move on in life with Saba (Aishwarya Rai Bachchan), but realises he still loves Alizeh. The two meet in the end, but fate has a different plan in store. Alizeh, who still sticks to the fact that she considers him a good friend, passes away because of cancer, leaving the audience in tears. 2. Highway Cast: Alia Bhatt, Randeep Hooda OTT Platform: Prime Video Alia Bhatt gets kidnapped by Randeep Hooda in the film. The storyline revolves around how she explores herself and learns to live freely only after she is with her kidnapper. This makes her fall in love with him. Right when Randeep too realises his feelings for her, the Police, who are searching for Alia, shoot him. The climax scene will break your heart into pieces, and you will long to see their happy ending, which unfortunately, Imtiaz Ali did not show. 3. Laila Majnu Cast: Triptii Dimri, Avinash Tiwari OTT Platform: Netflix The story of Laila and Qais begins in Kashmir, from the moment these two see each other for the first time. One misunderstanding, and these two stand against each other, and Laila gets married to someone else. Years later, they meet again and realise they still love each other, but god has different plans. In the end, both of them pass away and are unable to meet each other during their last moment. 4. Dil Bechara Cast: Sushant Singh Rajput, Sanjana Sanghi OTT Platform: JioHotstar The story of two youths who fall in love despite the fact that the girl is suffering from a terminal illness and has little time left to live. The boy fills the girl's life with a lot of joy, fulfils all her wishes, and one fine day learns that he is going to die soon because of a relapse of illness. The story ends with the boy passing away and leaving the girl shattered. 5. Shiddat Cast: Sunny Kaushal, Radhikka Madan The story is about a boy who falls in love with a girl from his college, who then moves to London after completing their course. The movie revolves around his journey to London, despite not obtaining a visa, and his subsequent tragic accident before meeting the girl.
