Swedish hair care brand Sachajuan launches in Indian market
'I was tired of seeing clients overwhelmed by shelves of products, unsure of what actually worked,' said brand founder and hairstylist Sacha Mitic, Indian Retailer Bureau reported. 'Everything felt overly engineered. I wanted to go the other way- to create something intuitive, elegant, and honest.'
Sachajuan's range includes leave-in treatments like In The Sun, After The Sun, Hair Repair, and Dark Volume Powder, the latter formulated specifically for dark hair tones. At the core of its products is 'Ocean Silk Technology,' combining marine algae to strengthen hair without weighing it down, according to its Facebook page.
'India's beauty and personal care industry is experiencing tremendous growth," said BeautIndia's founder Kutub Ariwala. "Today's consumer doesn't just read the label, they research every ingredient. They don't fall for fluff.'
With an emphasis on scalp health, simplicity, and function, Sachajuan aims to engage shoppers in India's increasingly sophisticated premium haircare segment. 'There's such deep hair culture here,' said Mitic. 'What surprised me most was how people balance modern routines with traditional values.'
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Euronews
16 hours ago
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Fashion Network
4 days ago
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India's trade deal with Britain is a sign of New Delhi's new gradual shift to opening up its markets while shielding crucial sectors from competition and could be its template for future agreements, government officials and analysts said on Friday. Signed on Thursday and hailed by Prime Minister Narendra Modi as "a blueprint for our shared prosperity", the deal with the UK represents India's biggest ever strategic partnership with an advanced economy. It comes at a time rising global trade tensions and at a pivotal moment for India's historically protectionist trade strategy, as the Asian giant looks to strike similar deals with partners including the EU, U.S., and New Zealand. Under the pact, India notably agreed to cut tariffs on imported British vehicles, opening up competition for a domestic industry that makes up nearly 7% of the Indian economy. "This is a policy shift, especially as India has long used high tariffs to protect domestic manufacturers," Ajay Srivastava, founder of Global Trade Research Initiative and a former Indian trade negotiator, told Reuters. The easing of its protectionist stance also applies to government procurement and pharmaceuticals and will likely be replicated in deals with Brussels and Washington, he added. But it remains a cautious shift. The calibrated strategy aims to leverage trade for economic growth, the official said, but the government will continue to shield millions of Indians dependent upon subsistence farming and low-margin work. Indian exporters will benefit from zero tariffs on goods including textiles, footwear, gems, furniture, auto parts, machinery, and chemicals. "With zero tariffs, India's garment exports to the UK could double in three years," said N. Thirukkumaran, general secretary of the Tiruppur Exporters Association. "This also paves the way for the EU agreement, which could bring even bigger gains." But the strategy could face a major test in negotiations with US President Donald Trump's administration, which has used the threat of steep tariffs to pressure trading partners into making concessions. Trade Minister Piyush Goyal told Reuters on Thursday that India is also hopeful of reaching a trade agreement with Washington that includes "special and preferred treatment".
