Retro vibes for the UEFA Champions League: Lieferando launches collection
ADVERTISEMENT: Just in time for the UEFA Champions League final, Lieferando is launching a limited 90s-inspired capsule collection – in collaboration with Abderrahmane Trabsini, co-founder of the streetwear label Daily Paper, and the jewelry label TROPHY BY GASSAN. Football legend Edgar Davids is presenting the exclusive collection.
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The centerpiece is three retro jerseys in vibrant Lieferando orange. The designs reference legendary 90s jerseys and incorporate modern food delivery elements like Lieferando's knife-and-fork symbol.
The collection is complemented by five diamond-studded pendant necklaces, designed by TROPHY BY GASSAN. The motifs? Popular orders like sushi or pizza – crafted in the style of opulent 90s football jewelry pieces.
Marijn Luchtman, Global Head of Sponsorships at Lieferando, explains:
'This collaboration creatively connects fashion, football, and food. We're excited to offer fans a piece of this unique mix for the final.'
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Dustin Huisman, founder of TROPHY BY GASSAN, adds:
'Football and jewelry were inseparable in the 90s – that's exactly the feeling we wanted to capture. Our pendants bring together luxury and everyday joy.'
Sales start on May 21 at 10 a.m. on Cultkits.com – the jerseys cost €72.95. If you're at the final in Munich, you can grab one of the shirts on May 30 from 12 p.m. at the Countdown Club (Reichenbachstraße 22). Additionally, fans can win one of the exclusive jewelry pieces there or via the Lieferando app by ordering the 'Lieferandomeister by Mario Gomez' from Burgermeister between May 26 and June 1.
'We wanted to combine the energy and style of the 90s with today's food culture,' says designer Abderr Trabsini. 'This collection is a mix of football, fashion, and fast food – with a pinch of nostalgia.'
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