Boden's sale dress in four colours that shoppers are 'living in this summer'

Daily Record

15-07-2025

The fashion retailer's dress is so popular that shoppers say it makes them "feel stylish all day long wearing it."
Boden has been treating fashion fans to a selection of fun, vibrant designs this summer. The latest to capture attention is so popular shoppers say they are "living in it."
The British retailer's Ava Broderie Trim Midi Dress has been flying off the shelves, with the firm itself confirming that it is "selling like hot cakes". To entice customers even more, it can be bought for 15 per cent less with a special code.
Currently retailing at £98, this "silky soft" frock can be knocked down to a cheaper £83.30 when using the code W7CX, with the discount being automatically applied at the online checkout.
This fabulous frock is available in petite, regular, and long lengths, and comes in four gorgeous hues: black, plum purple, deep olive, and harbour blue. Its cotton-blend fabric ensures breathability, while the fit-and-flare design creates a flattering silhouette, reports Essex Live.
Additional details include a delicate broderie trim and detachable tie belt, both which add to its 'on-trend' bohemian-style aesthetic that has been everywhere this summer. Meanwhile, side pockets add a touch of convenience.
Aria Broderie Trim Midi Dress
£98
£83.30
Boden
Buy here
Product Description
Available in sizes four through to 22, fitting pretty much most body types, the Ava Broderie Dress can be styled in a variety of ways, whether that be with a pair of sandals when on holiday, or with a pair of chunky trainers or boots when at a music festival.
For those who are looking to check out a similar style from an alternative retailer, there is this £55 Liberte Black Cotton Sleeveless Midi Dress that is available to buy in colours red, black and light blue.
Alternatively, over at New Look, another boho-style option, the White Broderie Anglaise Belted Midi Shirt Dress, complete with a smart collar and button front, has seen a price drop from £69.99 to £52.49.
A hit with fashion fans who have managed to bag the Boden dress, it has garnered significant praise from those who say that they "feel stylish all day long" and that they are tempted to get "other colours."
One thrilled customer raved: "Absolutely beautiful dress, the weight of it is perfect and the neckline isn't too low. I've had so many positive comments wearing it, I feel this is the dress I will be living in this summer."
Another reviewer echoed this sentiment, saying: "It's not too low cut in the front, flows beautifully and is easy to dress up or down. I got the purple and now thinking of getting the other colours."
Fashion deal of the week
New Balance has just launched a massive sale ahead of the summer, with up to half-price off.
For those who don't want their feet to get sore during the day, the Women's 327 Shoes have earned a glowing reputation from thousands of shoppers, with praise suggesting they are "like walking on clouds."
Usually retailing at £100, these lace-up trainers are now available to purchase for just £60, saving 40 percent and £40 off the RRP.
Initially designed as running shoes that have been inspired by the 1970's, the New Balance 327 boasts an angular reworking of the classic wedge silhouette and an adjustable lace-closure design for a customized fit.
The wraparound, trail-inspired lug outsole makes these trainers a supportive choice for those on their feet all day, whether that be during physical exercise or when out on city breaks during the summer.
As of writing, the 40 percent discount covers three colours - slate grey, bone and raincloud - with sizes ranging from three to eight, including half-sizes, although some are being snapped up fast.
They currently boast a 4.6 rating based on over 3,000 reviews, as one thrilled customer wrote: "Not only do these look good, they're the comfiest trainers I've ever worn! Walked around London for 2 days & I felt like I was walking on clouds!"
A second positive review read: "Walking on Air! They are the most comfortable shoe I've ever had. I've tossed out all my On Cloud's, Nike's & Hoka's. I plan on buying another air for the summer."
Shop the 40 percent discount on the New Balance Women's 327 Shoes online now.
A third fan gushed: "The fabric is silky-soft against the skin, and hangs/drapes/flows beautifully. The neckline and armholes hit at the ideal spots, and I felt beautiful and stylish all day long wearing it."
While many customers found the product satisfactory, some had issues with the fit, remarking: "This could have been the perfect dress but sadly another high waisted dress so returned.
"The fabric and design are lovely, apart from the waist being so high - who do these dresses suit?"
Although, someone who was delighted with the fit of the dress said: "This dress is just perfect! The V Neck is not too deep and the detail is just enough. At 5ft 7 the regular length hits mid calf. LOVE!!!"
Boden shoppers can get 15 per cent off the Ava Broderie Trim Midi Dress by entering the code W7CX at the checkout.