Abbott Launches Digene Insta on the Go – Instant Relief from Acidity, Anytime, Anywhere
Dr. Jejoe Karankumar, Director of Medical Affairs at Abbott, said, 'Acidity can strike without warning – during a hectic workday, while traveling, or even on your daily commutes3,4. This ready-to-use, handy solution delivers rapid relief within seconds and is effective for over two hours1. Backed by the trust of a legacy brand, it blends proven efficacy with unmatched convenience—all in a compact, pocket-friendly format designed for life on the move.' The development of this new format was deeply rooted in consumer insights that revealed a growing demand for fast, discreet, and portable solutions to manage acidity. These insights guided Abbott to reimagine the delivery of relief, resulting in a water-free, single-use sachet that aligns with the spontaneous and mobile nature of modern lifestyles. By listening closely to consumer pain points and preferences, Abbott has created a solution that not only meets but anticipates the needs of today's fast-paced world.
To amplify the launch, Digene has rolled out a high-impact, integrated campaign: 'Acidity Kaheen Bhi Ho, Digene Insta On The Go'. This digital-first initiative spans outdoor activations, retail touchpoints, and online platforms—ensuring visibility where it matters most. The campaign includes engaging films such as the Multiplex Film, the Bus Film, and the Adventure Film.
Digene Insta On The Go is a new addition to the Digene range, India's No.1 antacid brand5, offering consumers another option for managing acidity. Now available at major pharmacies and online platforms across India, Digene Insta On The Go complements Abbott's trusted range of antacid solutions, including Digene Gel and Tablets.
1. Refers to the time taken to bring the pH to 3.5, after the amino acid comes in contact with gastric acid. Improved formula refers to higher strength formula with Higher ANC. An invitro study comparing the Preliminary Antacid Test, Acid Neutralizing Capacity and Acid Neutralizing Potential of two antacid products. URAR. Available at: https://www.ijrar.org/IJRAR24D1385.pdf.
2. Dhawal PP, Barve SS. Preliminary in-vitro evaluation of marketed formulations for antacid activity. Int J Basic Clin Pharmacol. 2019:2319-003.
3. Wisely, R. (2018) Why sleep disorders cause heartburn (and vice versa), Why Sleep Disorders Cause Heartburn (and Vice Versa). Available at: https://www.michiganmedicine.org/health-lab/why-sleep-disorders-cause-heartburn-and-vice-versa 4. Heartburn: Causes, symptoms, and treatment (no date) WebMD. Available at: https://www.webmd.com/heartburn-gerd/understanding-heartburn-basics 5. IQVIA Data April 2025 About Abbott Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. In India, Abbott was established in 1910 and is one of the country's oldest and most admired healthcare companies. With more than 12,000 employees in the country, Abbott is helping to meet the healthcare needs of consumers, patients, and doctors throughout urban and rural India.
Connect with us at www.abbott.com and www.abbott.in, and on Facebook and India Facebook, LinkedIn, Instagram, X and YouTube.
To View the Image, Click on the Link Below: Digene Insta On The Go (Disclaimer: The above press release comes to you under an arrangement with Business Wire India and PTI takes no editorial responsibility for the same.).
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