The Power of Creativity: Insights from Cannes Lions 2025 and India's big wins
At
Cannes Lions 2025
, one thing became clear: creativity remains our greatest competitive edge, even in an increasingly automated world. Walking through the Croisette, it's evident that businesses today are using human ingenuity as their key differentiator.
Morning Insight: Technology as a Tool, Not a Replacement
Tor Myhren's keynote resonated with me when he said, "AI won't kill advertising – but it won't save it either. We need to save it ourselves through creativity." His words on 'Shot on iPhone' and 'AirPods' campaigns showcased how technology enhances human stories. The future of advertising lies in merging technology with authentic creativity, not replacing it. When creativity drives the narrative, business growth naturally follows.
Midday Thought: Purpose-Driven Marketing
As the day went on, it became clear that today's successful brands are creating desire rather than instructing. Modern marketing isn't about telling consumers what to do; it's about showing them the benefits of their choices and creating an emotional connection. Brands that inspire, rather than push, are seeing stronger market responses.
Afternoon Reflection: Authenticity as the Global Currency
Brazil's creative showcase demonstrated how authenticity at the local level can drive global success. Agencies like GUT and Ogilvy showed that understanding and embracing cultural context isn't just important but also it's a strategic asset. For brands with global ambitions, staying authentic is the key to lasting relevance.
Key Takeaways for Business Leaders
In a world driven by automation, the brands that thrive will be the ones that place human creativity at the center of everything they do.Successful purpose-driven marketing doesn't just inform; it inspires and creates an emotional connection with people.Staying true to local culture is no longer a limitation – it's a strength that can open up global opportunities.Brands that make creativity a priority are setting themselves up for long-term success. The numbers prove it.
Looking Ahead
The energy at Cannes Lions 2025 signals a shift in how we view creativity. Those who treat it as a strategic pillar, rather than a secondary function, will be the ones to lead in the future. Embracing creativity as the core driver of differentiation opens up endless possibilities for brands looking to thrive in the ever-evolving market.
(The writer, AVP – founder's office, Influencer Marketing & Video Production, White River Media, is an attendee at Cannes Lions International Festival of Creativity 2025. Views expressed are personal)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
20 hours ago
- Time of India
Apple iPads at shockingly low prices in 4th of July sales — don't miss these insane deals
iPad Mini hits record low in 4th of July sales — plus huge discounts on AirPods, Fire TV, Yeti, and more- If you've been waiting for the right moment to score a great deal on tech and home essentials, now's the time. The 4th of July sales are live across major retailers like Amazon, Sam's Club, and Kohl's — and this year's discounts are some of the biggest we've seen. From the iPad Mini at its lowest price ever, to massive markdowns on Fire TV Sticks, AirPods Pro, Yeti tumblers, and more — these limited-time offers are perfect for anyone looking to save big this Independence Day. While you're enjoying your long weekend filled with BBQs, beach lounging, or fireworks, don't miss the chance to grab these trending products at deep discounts. We've rounded up the top offers you should check out before they're gone. How low is the iPad Mini during 4th of July sales? Right now, the Apple iPad Mini (6th Gen) is available at its lowest-ever price, starting at just $399 — that's $100 off the regular price. This compact powerhouse features the A15 Bionic chip, an 8.3-inch Liquid Retina display, and support for the 2nd-gen Apple Pencil. Whether you use it for reading, gaming, or streaming, it's a rare deal we haven't seen since Black Friday. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Dukung Orang Terkasih Menghadapi Limfoma: Mulai Di Sini Limfoma Baca Undo You can grab this deal directly on Amazon, but it may sell out quickly — especially given the brand's usual pricing consistency. Also Read: July 4th: Is Walmart open today? Here's what's open and closed on Independence Day Live Events What tech deals are trending right now? The 4th of July sales are packed with top tech discounts. A few must-check deals include: Fire TV Stick 4K — 50% off on Amazon, now just $24.99 Apple AirPods Pro (2nd Gen) — down $50, now only $199 Sony WH-CH520 Wireless Headphones — now $38, regularly $60 Samsung 50-inch 4K Smart TV — just $200, down from $380 Whether you're upgrading your entertainment setup or shopping for early back-to-school tech, these prices won't last long. Also Read: Is the stock market S&P 500, Nasdaq open today for 4th of July? What are the best home and outdoor 4th of July deals? Not just tech — these 4th of July deals cover everything from outdoor essentials to kitchen favorites. Some highlights include: Yeti Rambler Tumbler (20 oz) — lowest price ever at $25, usually $35 Zero-gravity outdoor lounge chair — just $54, down from $90 Crest 3D Whitestrips Kit — nearly 50% off at select retailers Michael Kors Leather Crossbody Bag — over $100 off at Kohl's These deals make it easy to update your summer essentials without spending a fortune. Where can you find the best July 4th sales online? The biggest savings are coming from Amazon, Sam's Club, Walmart, Target, and Kohl's. Here's a quick breakdown of what each retailer is offering: Retailer Top Deals Amazon iPad Mini, Fire TV Stick, AirPods, Yeti Tumblers Sam's Club Bulk discounts, outdoor furniture, electronics bundles Kohl's Fashion, handbags, small kitchen appliances Walmart TVs, headphones, patio furniture, everyday essentials Target Summer toys, home décor, swimwear, family tech items Most of these deals are online, so you can shop from anywhere over the weekend. How long will these 4th of July deals last? Many of these July 4th sales will continue through the weekend, but some of the best deals are expected to sell out by July 5 or earlier. High-demand items like the iPad Mini, AirPods Pro, and Fire TV Stick may see limited stock, especially at such steep discounts. If there's something on your wishlist, it's worth grabbing it now rather than risking a price hike or sellout. Should you shop 4th of July deals right now? Absolutely. This year's 4th of July sales are a goldmine for tech lovers, fashion shoppers, and summer-ready households alike. From the record-low price on the iPad Mini to deep discounts on Apple accessories, Yeti gear, and streaming devices, the savings are real — and they're live now. So whether you're chilling on a hammock, firing up the grill, or just enjoying your day off, don't miss these holiday steals while they last. FAQs: Q: What is the current 4th of July deal on the iPad Mini? The iPad Mini is on sale for $399, its lowest price ever. Q: Where can I find the best July 4th tech deals? Amazon, Sam's Club, and Kohl's are offering top 4th of July tech discounts.
Indian Express
20 hours ago
- Indian Express
From camera remote to studio-quality recording: iOS 2026 is likely to upgrade Apple AirPods with these features
Apple will be rolling out iOS 26 soon. While the tech giant has teased several new upgrades to its OS, there is a lot more coming to Apple devices. AirPods fans are likely to witness some cool features on their favourite audio device. According to recent reports, the new upgrades will be integrated into Apple AirPods following the launch of iOS 26. From improved audio quality to AirPods functioning as a camera remote, here's a quick look at a few of the changes that we may see on the AirPods. One of the most handy features would be using the AirPod's stem as the camera remote. This may happen after the iOS 26 update. One simply needs to connect their AirPods to the iPhone, open the camera app, and press and hold the stem of the AirPod to record or capture pictures. To end the recording, you need to repeat the press and hold to stop recording. If you have an Apple Watch, you can control your iPhone's camera remotely from your wrist. But AirPods getting a remote access feature will likely be quicker in comparison to the watch, as with the Apple Watch, you need to follow a few steps before accessing the camera, rather than a quick gesture. Studio-quality audio recording is supported by the AirPods 4 and Pro 2 for use in podcasts, videos, songs, interviews, and other media. According to Apple, Voice Isolation filters out background noise so that high-quality vocals can be captured while on the go. Higher-quality audio can be recorded when creating films or recording podcasts with your devices. The new upgrade is also likely to introduce a more natural vocal texture and clarity to FaceTime calls, iPhone calls, and all CallKit-enabled apps like Zoom thanks to the H2 processor in the AirPods 4 and Pro 2. The iPhone, iPad, and Mac all support the Camera app, Voice Memos, Message dictation, third-party camera apps, and video conferencing apps, and they all offer studio-quality audio recording and enhanced call quality. With iOS 26, Apple is reportedly adding an option to easily install beta updates on AirPods. When you connect your AirPods to your iPhone and tap into them in the Settings app, a new and updated interface will appear. With the new update, turning on the new 'Pause Media When Falling Asleep' feature will cause the AirPods to pause audio when you go to sleep, whether you're wearing them and listening to music, a podcast, or a book. After connecting your AirPods to your iPhone, you may find it under the AirPods settings. It will not only save your place in a podcast or audiobook, but it will also save battery life by shutting off your AirPods so they don't run all night. However, you will the latest AirPods firmware and iOS 26 to use the feature. iOS 26 will likely fix one of the most annoying issue with AirPods and CarPlay. A new feature called 'Keep Audio in Headphones' stops audio from switching to Bluetooth or car speakers when you're using the AirPods to listen to music. If you have this option enabled, your music will continue to play in your AirPods as soon as you enter the vehicle. It can be activated in iOS 26. It needs to be noted that all the above-mentioned features are speculative and Apple has not officially announced them. This is a compilation based on leaks and rumours, so we suggest you to take this information with a grain of salt.
&w=3840&q=100)
Business Standard
a day ago
- Business Standard
Gold may rally to $3,400 on tariff fears; deadline extensions to cap upside
Gold: Caught between trade war and encouraging US data Gold performance: On July 3, traders, anticipating a weak US nonfarm payroll report, as the ADP employment report, released a day earlier, had for the first time since 2023 shown a decline in number of jobs, pushed spot gold to $3365 -- highest since June 24 -- amid subdued US Dollar and US yields. However, the yellow metal tumbled on a surprisingly encouraging US job report. The metal traded between $3,310 and $3,365 during the day. At the time of writing this article, the metal was changing hands at $3329, down 0.9 per cent on the day. The MCX August contract at ₹96,778 was down nearly 0.6 per cent. Data roundup: US nonfarm payroll (June) was largely reassuring as US employers added 1,47,000 jobs versus the expectation of 1,06,000 jobs, which belied the fears of job losses as portrayed by the ADP report released on Wednesday. Two-month payroll net revision stood at 16,000 as the unemployment rate unexpectedly slid from 4.2 per cent to 4.1 per cent versus the estimate of 4.3 per cent. However, the decline in the unemployment rate has been driven by job seekers, especially foreigners, leaving the workforce pool due to deportation, lack of job opportunities, etc. Labour force participation rate edged lower from 62.4 per cent to 62.3 per cent (forecast 62.4 per cent). Average hourly earnings rose 0.2 per cent m-o-m and 3.7 per cent versus the respective forecast of 0.3 per cent and 3.80 per cent. ISM Services Index crept back into an expansion territory after a month as the largest component of the US economy posted a reading of 50.80; thus, beating the estimate of 50.60 as new orders expanded, though services employment contracted more than expected. Tariff developments: US Treasury Secretary Bessent said on July 3 that President Trump will decide whether to extend the July 9 tariff hike deadline. Earlier on July 2, the US and Vietnam finalised a trade deal in principle under which Vietnam will pay 20 per cent tariffs on its US exports, whereas the US will pay 0 per cent tariffs on its exports to Vietnam. In addition, the US imposed a 40 per cent tariff rate on Vietnam's transhipments, which is likely to make Chinese goods exported through Vietnam to the US costlier. It is to be noted that a significant share of Vietnam's exports to the US include goods like AirPods, phones, etc, assembled with Chinese parts in Vietnam's factories. As per the Lowly Institute (Sydney), 28 per cent of Vietnamese exports to the US were made up of Chinese components in 2022. Chinese exports to Southeast Asia have surged this year. China is assessing the US-Vietnam deal and has warned against clauses harming its business interests. China is speeding up the approval rate earth exports to European companies. Trump scores a major economic policy victory: The US House passed Trump's $3.4 trillion tax cut and spending bill, which is positive for the metal on deficit concerns. Dollar Index and yields: The US Dollar Index fell to a fresh cycle low of 96.377, the lowest since February 2022, on July 1, on Fed rate cut notions. The Index, at the time of writing, was hovering around 97.14, up nearly 0.5 per cent on the day as US data boosted the Greenback. US 10-year yields, which slumped to 4.18 per cent on July 1, the lowest since May, rose for the third straight day and were noted at 4.35 per cent, up nearly 2 per cent on the day, as July rate cut hopes faded on stronger than expected US job and ISM services report. ETF: Total known global gold ETF holdings rose to 90.506 MOz on July 2 as holdings remain at nearly 2 high and are up 9.24 per cent YTD. COMEX gold inventory: COMEX gold inventory at 37.048 Moz is down around 17 per cent from the record high of 45.072 Moz in April. UBS survey on gold: As per a UBS Group AG Survey of nearly 40 central banks, the share of central bank reserve managers who see the geopolitical weaponisation of FX Reserves as an investment risk has increased from 32 per cent in 2024 to 49 per cent in 2025. Nearly 52 per cent of central banks intend to add gold over the next year. Upcoming data: The US data calendar is quite light next week; the major attraction will be the FOMC minutes of the June 18 FOMC meeting, which will be released on July 9. China's PPI and CPI data (June) will be released on July 9. Gold outlook: Key US data released this week has allayed fears concerning the nation's economic health to some extent, as the monthly job report and PMIs turned out to be reasonably strong, which has reduced the July Fed rate cut possibility to zero. Rebound in the US Dollar Index and yields will exert downside pressure on the metal, which would be boosted further due to healthy risk appetite as US stock Indices are at record highs. However, traders will closely monitor trade deal developments as the July 9 deadline approaches. Friction arising between the US and its key trading partners during deal negotiations will support the metal. China has already expressed its concerns over the US-Vietnam trade deal. Thus, gold is caught between the impact of strong US data and the possibility of trade friction as trade negotiations continue. In such a scenario, gold is likely to trade between $3292 (₹95,700) and $3370 (₹98,000). The next major resistance is at $3400 (₹98,800). Next support is at $3247 (Rs 94,400)/$3228 (Rs 93,800). Trump extending the July 9 deadline will be heavy on the yellow metal. In that case, a decline to $3200 (Rs 93,000) is possible. The preferred strategy is to sell with a stop loss above $3370.
