SWAG: What Justin Bieber's new album reveals about his married life and fame
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Justin Bieber released a surprise seventh studio album on Friday, posting the album title, tracklist and cover on social media just a few hours before the release of SWAG.
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The album comes amid heightened scrutiny of Bieber's private life, following tense paparazzi interactions, alleged issues in his marriage to Hailey Bieber and his almost daily Instagram posts.
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The almost hour- long project includes lyrics that give fans a glimpse into what is going on with the Canadian singer. Besides the songs, he also included interludes of him talking about these topics more candidly on recorded voice memos.
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Here's a breakdown of some of what Bieber reveals through the 21 new songs on his album SWAG.
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Bieber started his career in 2008, when he was just 13. For the past seventeen years, the singer has been constantly in the media, with every one of his actions, mistakes and achievements being scrutinized by a massive audience.
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On track six, BUTTERFLIES, Bieber addresses his struggles with fame head on. He begins the song with audio from a video of him calling out the paparazzi in early 2025. 'Money, that's all you want, you don't care about human beings. All you want is money,' he says.
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Bieber then moves on to say how being in the public eye is good and bad, 'It's a pain in pleasure, never black and white. (Never black and white.)'
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In the song, Bieber sings 'I'm just moving, and moving, and moving, and moving, I'm slippin' away (Moving then, I'm slippin' away).'
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