Can Swiggy ride the sentiment wave after Eternal's blowout quarter?
ADVERTISEMENT Eternal's Q1 report showed a 70% year-on-year jump in revenue, driven by strong performances in Blinkit and food delivery. Notably, quick commerce Net Order Value (NOV) surpassed food delivery for the first time in a full quarter, reflecting a significant shift in consumer demand.This growth sparked optimism among investors, with brokerages like Jefferies upgrading Eternal to a Buy, calling Blinkit's momentum 'underestimated.' The upbeat sentiment quickly spilled over to Swiggy, which also operates in the high-growth quick commerce space.
Swiggy stock, currently trading at Rs 417, has gained 21% over the last three months. However, it remains 32% below its 52-week high of Rs 617 and is down 23% year-to-date. Analysts believe this recent upward momentum could continue if technical indicators hold.
According to Kunal V Parar, VP – Technical Research & Algo at Choice Broking, the stock has formed a Cup and Handle pattern and is trading above both its 50-day and 100-day moving averages.'A bullish crossover and RSI above 70 indicate strong momentum. A breakout above the neckline could push the stock towards Rs 453 and potentially Rs 525,' said Parar.
ADVERTISEMENT Drumil Vithlani, Technical Analyst at Bonanza, added that Swiggy has been forming higher highs and higher lows since June, suggesting a continued positive undertone.'As long as the stock holds above Rs 400, we expect a gradual move towards Rs 440 in the near term,' Vithlani noted.
ADVERTISEMENT Swiggy is yet to announce its Q1FY26 results, but given Eternal's strong revenue growth and sector-wide momentum, investors may position early in anticipation of similar trends.If Swiggy's numbers confirm rising traction in food delivery and quick commerce, analysts believe the stock could reclaim higher levels last seen earlier this year.(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)
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Mint
an hour ago
- Mint
Stock market today: Trade setup for Nifty 50, global markets, to Q1 results today; Eight stocks to buy or sell on Friday
Stock Market Today: The weakness in the market continues as the benchmark Nifty-50 index at 25,062.10 ended 0.63% lower on Thursday. The Bank Nifty at 57,066.05 was also down 0.25%, while the IT and Realty Index were key losers, and only a few, such as Pharma and Healthcare, stood among the gainers. The mid and small caps also ended 0.58-1.09% lower. For the short term, immediate support for the Nifty is seen at 24,882. On the upside, unless 25255 is taken out decisively, traders should take a cautious stance, said Nandish Shah - Deputy Vice President, HDFC Securities. For Bank Nifty, immediate support is seen in the 56,000–55,700 zone, as per Bajaj Broking. In summary, Thursday's session painted a cautionary picture, and strong domestic earnings from banks couldn't offset widespread disappointment in IT and continued global trade concerns. With earnings and geopolitics in focus, investors will be watching for clarity on trade deals and recovery cues from tech fundamentals,' said Vikram Kasat, Head - Advisory, PL Capital. Regarding stocks to buy today, market experts—Sumeet Bagadia, Executive Director at Choice Broking; Ganesh Dongre, Senior Manager of Technical Research at Anand Rathi; and Shiju Koothupalakkal, Senior Manager of Technical Research at Prabhudas Lilladher—recommended these eight intraday stocks for today: Eternal Ltd , Fortis Healthcare Ltd., Glenmark Pharmaceuticals Ltd., Tata Chemicals Ltd., Zydus Wellness Ltd., Surya Roshni Ltd., and Welspun Living Ltd. 1. Eternal Ltd-Bagadia recommends buying ETERNAL at around ₹ 313.15, keeping Stop Loss at ₹ 302 for a target price of ₹ 336 ETERNAL is currently trading at ₹ 313.15 and has recently reached a new all-time high at 314.45, underscoring its strong bullish momentum. 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Glenmark Pharmaceuticals Ltd—Dongre recommends buying GLENMARK at around ₹ 2143, keeping the stop loss at ₹ 2100 for a target price of ₹ 2200 Stock has exhibited a strong, notable, continued bullish pattern, offering another promising opportunity for short-term traders. The stock is currently priced at ₹ 2143 and maintaining strong support at ₹ 2100. The technical setup indicates the potential for a price retracement towards the ₹ 2200 level. With the stock reversing from a support base and showing signs of renewed strength, entering at the current market price with a stop-loss at ₹ 2100 offers a prudent approach to capturing the anticipated upside. 4. TVS Motor Company Ltd—Dongre recommends buying TVSMOTOR at ₹ 2800, keeping the stop loss at ₹ 2760 for a target price of ₹ 2885. Stock has exhibited a strong, notable, continued bullish pattern, offering another promising opportunity for short-term traders. The stock is currently priced at ₹ 2800 and maintaining strong support at ₹ 2760. The technical setup indicates the potential for a price retracement towards the ₹ 2885 level. With the stock reversing from a support base and showing signs of renewed strength, entering at the current market price with a stop-loss at ₹ 2760 offers a prudent approach to capturing the anticipated upside. 5. Tata Chemicals Ltd—Dongre recommends buying TATACHEM at ₹ 948, keeping stop loss at ₹ 930 for a target price of ₹ 985 In the latest short-term technical analysis, the stock has shown a strong and consistent bullish trend, indicating the potential for an extended upward move. The stock is currently trading at ₹ 948 and holding above a key support level at ₹ 930. This support zone serves as a critical point for risk management. Given the bullish momentum, traders are advised to consider a buying opportunity with a stop-loss placed strategically at ₹ 930 to manage downside risk. 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Mint
2 hours ago
- Mint
Want "pin code-level granularity" in data - brands tell quick delivery firms
BENGALURU , NEW DELHI : Bengaluru/New Delhi: In India's fast-growing world of quick commerce, the real power lies not just in speedy deliveries and wholesome product portfolios, but in the data behind them. As major platforms expand private-label lines and monetize analytics, small consumer brands crib they are being shut out of critical insights on who's buying, where, and why. With limited visibility into customer behaviour, product performance, and advertisement effectiveness, these brands claim they are being priced out of planning and left behind in one of the country's most competitive new retail frontiers. From identifying best-selling products, timing of high demand, and deciding the right marketing budget, this data is crucial for brands to cut down unnecessary spending, improve operational efficiency, and keep up with cut-throat competition from brands. In the end, revenue preservation is the goal. This also signals the growing friction between sellers and marketplaces, as both try to build their own businesses with minimal expenditure and maximum output. Zepto and Blinkit have been doubling down on their private label efforts, with categories like staples, packaged food, and household items fetching higher margins. The founder of a Delhi-based kidswear brand, which sells baby accessories like feeding bottles and sippers through quick commerce channels in the top 5 cities, is worried that inadequate planning of inventory and pricing could seriously dent its revenues. 'On some of these quick commerce platforms, I can't see the distribution channels: where my ads are being shown, what kind of people are seeing them, how many are adding products to their cart, or proceeding to checkout," the founder said. A Delhi-based skincare brand founder concurs. 'Who is our customer? What's their age bracket? Within a city, which pockets are buying? That's the kind of insight we want. These platforms are sitting on pin code-level granularity." Quick commerce currently contributes about 5% to the company's revenue, but the share is growing fast. The firm expects the channel to account for 15-20% of its overall revenue in the next 18 months. 'On our D2C website, we track everything - conversion rates, drop-offs, repeat purchase percentages, and cohort behavior across months. If we could get similar insights from quick commerce, it would help us understand customer behaviour so much better," the founder added. To be sure, some platforms are making an attempt to share relevant information. In May, Zepto launched Atom, a paid analytics platform meant for providing access to relevant data points at a subscription fee. In an emailed response to Mint's queries, Zepto said it is already sharing anonymized, aggregated insights with over 100 partner brands through tools like Zepto Atom and Consumer Persona. 'Brands can now tap into real behavioural patterns like repeat purchase frequency, time-of-day affinities, category loyalties, and even cart correlations, all without compromising user privacy. These insights have helped brands optimize everything from product bundles to creative messaging and geo-targeted launches," Zepto said. Zepto Atom's pricing starts at around ₹30,000 per month, or 0.5% of the previous month's gross merchandise value (GMV), whichever is higher, and can go up to several lakhs depending on scale, said the D2C brands. Blinkit, on the other hand, charges listing fees (around ₹25,000 per product, typically credited to the brand's ad wallet) and generates revenue through commissions, ad placements, and user subscriptions like Blinkit Prime. 'Looking ahead… we're enabling brands to simulate buyer personas, run precision marketing experiments, and even validate new stock keeping units (SKUs) through city-specific sampling and surveys," Zepto added. Queries on the issue sent to Swiggy and Zomato did not elicit a response. The lookout for data and analytics comes at a time when brands are increasingly banking on quick commerce platforms for sales, with the channel accounting for the fastest growing one for many small as well as legacy brands. In the September quarter of FY25, Maggi-owner Nestle India saw 60% of its domestic e-commerce sales come from quick commerce. Nearly 7% of Mamaearth parent Honasa Consumer's business now comes from quick commerce and the firm expects its quick commerce market share to outperform that of e-commerce soon. 'We did the trial subscription (for the analytics), but don't plan to renew," said the founder of a Mumbai-based jewellery brand. 'For a growing brand, spending ₹30,000 to ₹2 lakh a month just to access data, we feel platforms should already be sharing is a big ask." 'It would make sense for us if most of our revenue came from quick commerce, or even just one specific platform," said the founder of the kidswear brand mentioned above, adding 'But right now, juggling three quick commerce platforms, along with e-commerce and logistics isn't the solution." Third parties to the rescue Brands are now seeking assistance from third-party analytics firms to help forecast demand to help plan their quick commerce actions better and reduce wastage. Startups like Inflexor Ventures-backed Clickpost, Info Edge Ventures-backed Gobblecube, and global analytics company Actowiz are at the forefront of providing revenue intelligence for brands active on quick commerce platforms, assisting them with demand forecasting and other data points like identifying best-selling products, shifting consumer preferences, fast-moving package sizes and pricing points, as well as improving ad performance. 'The information shared by marketplaces is limited and often delayed, as platforms require adequate data sets to be able to crunch it into relevant insights. We have enabled neighbourhood-level data that is so granular that brands can understand how their strategy should be shaped to suit geographical differences in demand and behaviour," said Naman Vijay, founder and chief executive of e-commerce intelligence platform Clickpost. Bengaluru-based Clickpost, which last raised $6 million from Inflexor Ventures, Athera Partners, and Riverwalk Holdings in April 2024, introduced a new feature called Prism last week, aimed at offering detailed quick commerce insights to brands at a dark store-level through API integrations with quick commerce platforms. Consumer behaviour on quick commerce often varies with regions, with different states and cities showing affinity to different brands, product sizes, and even time of purchase. 'Dark store-level data is too nuanced for brands to figure out themselves," Vijay added. Gobblecube, which raised $3.5 million from Info Edge Ventures and Kae Capital earlier this month, believes consumer brands often struggle with making sense of basic data that is crucial for decision-making. 'Quick commerce has unleashed an impressive amount of growth for small direct-to-consumer brands. However, true value lies in knowing the consumer well which is best done through real-time data," said Gobblecube's co-founder and chief executive Manas Gupta. The shift comes at a pivotal time for the quick commerce industry that is expected to triple in size by 2027, reaching ₹1.5-1.7 lakh crore, as per estimates by Kearney. The trade channel has expanded beyond being an impulse purchase mode, with 93% of sales coming at the expense of modern trade, e-commerce and kirana stores. 'Data isn't just for measuring performance. It's essential for planning, predicting demand, and connecting with customers. If brands don't know which products are selling quickly, where demand is growing, or how often items run out of stock, they're working in the dark. In today's fast-paced market, having the right data at the right time is crucial for keeping stock levels accurate, running effective marketing, and protecting sales," said Nitin Jain, managing director at consulting company Protiviti India Member that is part of Proviti's global network. The tiff between sellers and marketplaces in Indian e-commerce is not new. Several restaurants that joined food delivery platforms Swiggy and Zomato in its early days often complained about protective data sharing practices. In January, the National Restaurants Association of India (NRAI) criticized the aggregators' move to unfairly use customer demand data to model their private label offerings, thereby giving them an unfair advantage over restaurants. 'They have all our data, and they don't share it with us. They know exactly who our customers are, while we face consumer masking. They can easily divert traffic to their apps and sell similar products, like samosas or momos, under their private labels," NRAI president Sagar Daryani had told CNBC-TV18 channel earlier this year. Another personal care brand founder noted that inventory management is tough, especially with details of product movement generally under wraps. 'I don't have control over which part of Mumbai, Delhi, or Bengaluru my products are being sold in. That's a big limitation, because visibility without control limits strategy," the founder said. According to Proviti's Jain, as quick commerce grows, it is becoming more obvious that better teamwork between platforms and sellers is needed. 'Right now, many platforms keep their data closed off, which limits how efficient the whole industry can be." Naturally, the demand for revenue intelligence is picking up. Gobblecube currently helps break down data that is available to brands through platforms, however, it intends to expand its operations by enabling API integrations with platforms soon. 'The ecosystem is evolving rapidly. As the industry grows, hyperlocal behaviour can be understood better, resulting in efficient operations and better planning," said Gobblecube's Gupta. Proviti's Jain noted that setting up dedicated teams just for quick commerce is also becoming more prevalent. 'We're also seeing brands start to build hybrid data systems, pulling information from platforms, delivery partners, and third-party tools to get a clearer view of demand and deliveries. Looking ahead, there's a strong need for industry-wide rules around data sharing and transparency, similar to what happened in organized retail years ago."
News18
14 hours ago
- News18
Zepto's 'Dark Patterns' Go Viral. Why This Quick-commerce Company Keeps Making News
Last Updated: Zepto is facing backlash on X after a customer flagged 'Cash Handling Fees' levied on cash on delivery orders placed on its app. Zepto, a quick-commerce company, headquartered in Bengaluru, was once hailed as a rising star in its segment. Competing with Zomato's Blinkit and Swiggy's Instamart, Zepto quickly stood out in the market. Persistent customer complaints, declining grocery quality, and frequent online rants from regular users have significantly eroded the trust that Zepto once inspired. A user on X recently shared an alleged malpractice wherein Zepto levied an additional 'Cash Handling Fees". The Zepto customer further claimed that the app itself changed the default payment settings to 'Pay Cash/UPI on delivery" instead of the regular 'Pay Online" option, calling it a dark pattern that customers may miss due to muscle memory or while being in a hurry. Sharing a couple of screenshots of Zepto's payment page, the user who goes by the handle @RaoSumukh, wrote: 'Zepto has changed its default CTA on the order screen to 'Pay Cash/UPI on delivery" instead of the 'Pay Online" option. Most people tap the button on the right due to muscle memory." 'Seems harmless at first, because you would think you just have to pay the delivery executive via UPI instead of paying online. WRONG. This is where the dark pattern starts." The angered customer added that Zepto automatically added ₹15+GST as 'cash handling fees", which, according to them, most people may miss while placing an order. 'Also, it only shows up once you hit the order button, and it's a time-limited message that vanishes in a few seconds. It is NOT a part of the final invoice that you can view before placing the order," the user further added. The disgruntled user concluded by saying that they did not seem to understand the purpose of fees being levied on COD orders. 'Working in the d2c space, I understand charging an extra fee for COD orders when you're shipping goods, because you risk cancellation/refusal at the time of delivery. But what business does it have on a quick commerce app???" The post encouraged many other users to share similar experiences they had while using the Zepto app. This particular issue has also been raised by a YouTuber here. Earlier in June, Zepto faced severe backlash over reports of poor storage conditions at one of its warehouses in Maharashtra led to the suspension of its license. F**k Zepto Indians have created a space on Reddit where they share the grievances they face while using Zepto. Created in January this year, the purpose of the explicitly named subreddit is not to spread hate, the bio reads. 'a platform for customers to call out anything unethical related to Zepto. This community aims to hold Zepto accountable by exposing(if any): • Dark patterns and deceptive UX • Selective pricing (e.g. Android vs iPhone) • Hiding fees in the UI (handling, processing, rain fee, small cart fee etc.) • MRP manipulation and misleading discounts • Frequent term changes and bait offers Share your experiences, receipts, and insights. The goal is not hate, but awareness and accountability. NO HATE" Some of the recent incidents raised by Reddit users on this subreddit dedicated to Zepto complaints are as follows: Free Gift A user noticed that adding a 'free item" gifted by Zepto added a processing fees to your bill. Zepto Delivery If the endless woes faced by customers on Zepto were not enough, a user on Reddit shared CCTV footage of Zepto delivery person purportedly eating cherries from one their orders. The user u/Dry-Display7610, in their strong-worded post, wrote: 'Absolutely disgusted right now. We ordered cherries from Zepto, and caught the delivery boy eating them in our building's elevator, spitting the seeds right there like it's a public garbage bin." 'This is not just gross — it's a complete violation of hygiene and basic decency." The user further alleged that they were unable to upload the video proof on the Zepto app as it kept crashing during the step to register the complaint. top videos View all 'I can't even report the issue or get a refund. How are we supposed to trust food delivery services if stuff like this happens and there's no working escalation path?" There are many such online complaints by dissatisfied customers. You can find them here. About the Author Anurag Verma Anurag Verma, News Editor at works independently for the Viral section. Bollywood, Cricket, Science, Tech, YouTube, Reddit, Meme Origins and everything Pop-culture are his forte. He covers More Get Latest Updates on Movies, Breaking News On India, World, Live Cricket Scores, And Stock Market Updates. Also Download the News18 App to stay updated! view comments Location : New Delhi, India, India First Published: July 24, 2025, 18:32 IST News explainers Zepto's 'Dark Patterns' Go Viral. Why This Quick-commerce Company Keeps Making News Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
