7 best bag charms to match your Labubus
People are now ditching the 'minimalist' bag trend and looking to ' Jane Birkinify ' their bags instead.
For those that don't know, 'Jane Birkinifying' a bag involves personalising it with a culmination of bag charms, trinkets and other decorative items à la Jane Birkin.
Our favourite bag charm at the moment is the Izoa Rainbow Teddy Bag Charm that's insanely cute and adds a tonne of personality in one. Plus, it's completely customisable and can be mix and matched with other charms of your choice.
While chains, bows, scarves and keychains are the typical choice when it comes to decking out your bag, plushies have become the hot item for really spicing it up.
Namely, Jellycats and Labubus.
Loved by children and adults alike, Labubus are a highly sought after plush toy that come in a range of sizes, colours and designs, and are often sold as blind boxes – leaving the colour you get completely up to luck.
The ugly-cute monster plush has become a global sensation – selling out online within minutes and sparking insanely long queues outside toy stores.
They're incredibly hard to get your hands on without resorting to reseller prices, so if you've been wanting to achieve a similar effect without having to hunt down a Labubu, we've found the next best options.
BEST BAG CHARMS
Izoa Rainbow Teddy Bag Charm, $36 (down from $59) at THE ICONIC
What You Need To Know
This insanely cute charm is the one-and-done accessory that'll have everyone complimenting your bag. It features a teddy bear plush with a helmet, rainbow beads charm, smiley face charm, rope beaded charm and a coiled ring charm.
Each charm has a key ring closure which makes it easy to mix and match with other charms and keychains of your choice.
What You Need To Know
This jellycat makes for an eggscellent bag charm. Made with a cute smiley face, it has an easy clip on design and features soft cream fur, brown cord legs and the signature jellycat logo tag.
Miffy Eco Corduroy Keychain, $22.95 at Metro Baby
What You Need To Know
You can't go wrong with a Miffy moment. This timeless keychain features a 10cm tall corduroy Miffy that's eco-friendly and the perfect companion for your everyday travels. It's made from at least 90 per cent recycled materials inside and out, and contains 100 per cent recycled PET filling.
What You Need To Know
This simple but stylish cherry bag charm will pair perfectly with other charms. The bold red colour and hand-crocheted construction will give your bag that much-needed pop of colour.
There's also a strawberry version.
Rubi Bag Charm Double Chain, $14.99 at THE ICONIC
What You Need To Know
If you're not into the bold and cutesy bag charms, this double chain bag charm is a great option. Featuring a chunky chain layered with a smaller chain, it has two clasps and a star charm and it makes a good base for other charms you plan on adding.
Rubi Bag Charm Padded Dachshund, $14.99 at THE ICONIC
What You Need To Know
Dog lovers, this one's for you. This sausage dog bag charm is everything and more – it features a puffy dachshund charm, a bungee cord charm and a block of chocolate charm. Add it to your bag and prepare for compliments.
The SABRÉMOJI™ Fruit Charm, $75 at MAISON de SABRÉ
What You Need To Know
Crafted from the brands signature full-grain leather, this fruit bag charm is a stylish yet practical pick. It features a zipper closure and a secure clasp, and it's small enough small valuables, coins or even an Apple AirTag so that you don't lose your bag,
It's available in a variety of fruits to suit your preference.
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In 2022 as the deal was about to go through, Mr Dorsey went so far to say he had faith in Mr Musk's 'mission to extend the light of consciousness'. But once in place, Mr Musk made job cuts, changes in policy and the name change. By 2023, Mr Dorsey was saying Twitter 'went south' after his purchase. Peter Thiel Peter Thiel and Elon Musk have known each other long enough for their relationship to be complicated. In 2000, they combined their respective banking companies to create PayPal. By 2025, it's been a bit of a roller coaster. According to Thiel biography The Contrarian, the two men realised their differences early on. Soon after the merger, Mr Musk crashed his million dollar McLaren while driving Mr Thiel to a meeting. Mr Thiel, according to the book's author, saw Mr Musk as reckless. Mr Musk viewed Mr Thiel as profit driven. Following the merge, while Mr Musk was on his honeymoon, Mr Thiel and his loyalists pushed Mr Musk out of his CEO spot. But the grudge didn't hold. After all, when Mr Musk's SpaceX was going through choppy times in 2008, Mr Thiel provided a $20 million investment that set the company right — and its rocket entered orbit on its next attempt. Though they have called one another unflattering names – according to Business Insider, Mr Musk regards Mr Thiel as 'a sociopath' and Mr Thiel views Mr Musk as 'a fraud' – Siddiqui sees common ground. 'I think philosophically they are largely aligned,' he said. 'In the political arena, they have advocated for a lot of the same policies.' Vernon Unsworth Sometimes two people try to do the right thing and it goes terribly sideways. Such was the case when Elon Musk and British caver Vernon Unsworth pitched in to save 12 boys trapped in a waterlogged Thai cave system for 15 days. Mr Musk sent engineers from Tesla and a mini submarine to the site. Mr Unsworth took a more traditional approach, finding skilled cave divers and dispatching them to where the boys – members of a Thai soccer team – were trapped. Mr Musk's vessel never got used and Mr Unsworth dubbed it a PR stunt, suggesting that he 'stick his submarine where it hurts'. Musk entertained his 30 million followers on X by dubbing the diver 'pedo guy' in a since deleted tweet. Mr Unsworth sued for defamation Mr Musk insisted that, in his native South Africa, 'pedo guy' is a common phrase. The kids were saved, Mr Musk was found not guilty of defamation. Mr Musk's lawyer stated the obvious in his summing up: 'In arguments, you insult people.'
