
Cruise boom buoys Japan's post-pandemic tourism
When the Diamond Princess was quarantined off Yokohama in the early stages of the COVID-19 pandemic in 2020, Japan's cruise industry ground to a halt, its future clouded by fear and uncertainty.
Today, that industry is roaring back. Demand for maritime journeys with swimming pools among a host of luxury amenities and entertainment has surged due to pent-up wanderlust and a wave of new investments.
Japanese ports are seeing record domestic passenger numbers, signaling not just a revival in leisure travel, but a broader boost to local economies that rely on tourism.
Japan, an archipelago of over 14,000 islands and one of the largest economies in the world, has a relatively small cruise industry and modest vessels compared to the U.S., home of giants like Carnival Cruise Line.
According to the Ministry of Land, Infrastructure, Transport and Tourism, however, the Japanese cruise market grew significantly in 2024, increasing by 14.2 percent year-on-year to 224,100 passengers.
The number of international visitors entering Japan by cruise ship quadrupled to 1.4 million, nearly 60 percent of the record set in 2017.
Kentaro Matsuura, president of cruise travel agency Yutaka Club (Tokyo), estimates domestic passengers will exceed 250,000 in 2025 and may approach the 2019 record high of 356,600 next year.
With their core cargo business hit hard by U.S. President Donald Trump's import tariffs, Japanese shipping giants are developing cruise ships into thriving businesses that can produce stable income streams.
Due to tariffs, shipping companies NYK Line and Mitsui O.S.K Lines Ltd (MOL) forecast 47.7 percent and 60.0 percent year-on-year declines in net profits, respectively, in their consolidated financial accounts for fiscal 2025.
NYK Cruises will launch the Asuka III on July 20, expanding its fleet to two ships, while Mitsui Ocean Cruises will add a third ship in the latter half of next year.
On the evening of May 5, the Mitsui Ocean Fuji, which MOL began operating in December 2024, passed under Yokohama Bay Bridge. Nearby, in the Port of Yokohama, Mitsui's Nippon Maru was awaiting departure. Also docked was the Cunard luxury liner Queen Elizabeth.
"I look forward to seeing the Asuka III," said a man viewing the ships.
At 52,265 gross tons and 230 meters long, the Yokohama-based Asuka III will be the largest passenger ship in the Japanese fleet. It will be decorated with frescoes by Japanese painter Hiroshi Senju, giving it the feel of a floating art gallery, and all 381 cabins will have private seaside balconies.
Her maiden voyage from July 20 to 26 will be from Yokohama to Hakodate and Otaru in Hokkaido. The costs per passenger will be between 984,000 yen and around 4.80 million yen.
In February, NYK Line and its subsidiary Yusen Cruises reached a basic agreement on a business alliance in which Oriental Land, which operates Tokyo Disney Resort, will take over the operation and management of cruise ships scheduled to enter service in fiscal 2028.
The main departure and arrival port will be Tokyo Bay, and shows featuring Mickey Mouse and other Disney characters will be held on board. A second vessel is also being considered for service.
To keep up with its rival, Mitsui O.S.K. Lines in March announced that it had also bought an additional sister ship (32,477 gross tons) from the U.S.-based Seabourn Cruise Line, the seller of the Mitsui Ocean Fuji hull, to begin operations in the latter half of next year.
"Mitsui Ocean Fuji has received a very positive response from customers due to the fact that they can enjoy the expansive ocean views from their cabin verandas," said MOL President Tsunemichi Mukai, adding that the addition of a sister ship will only strengthen the company's ability to attract customers.
The company plans to build two passenger ships at a European shipyard and launch them in the near future.
© KYODO
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


SoraNews24
an hour ago
- SoraNews24
This Japanese cafe for stuffed animals is a sweet day out for nuikatsu fans
Plushies are the VIP guests at this cafe, complete with tiny menus and mini desserts. Scrolling through your social media feed, you might stumble across an image of a beautiful vista that has a stuffed animal thrust into the frame. Searching further you might discover that the person who took that photo is sure to include their stuffed animal in every single shot from their vacation. This is just one example of the hobby nuikatsu, taken from nuigurumi (stuffed toy) and katsu (activity). The hobby isn't limited to travel photos at famous sightseeing spots, though. It's also about snapshots of partner plushies living their everyday lives to the fullest. A common activity is to go out for a simple meal together, showing off their plushie pals alongside delicious food and drink. For those who want to enjoy this aspect of the hobby to the fullest, there's wandering pop-up restaurant Little Lou's Cafe that has been making rounds in Tokyo; a dedicated nuikatsu cafe where you can enjoy tea and sweets with your little friend without needing to feel self-conscious about the gazes of non-nuikatsu fans. While we'd usually send one of our crack reporters to cover this intriguing location, we felt it deserved a more special treatment, given its targeted clientele, so please welcome our temporary reporter: Luu-chan. Luu-chan is a cat that has kept our Japanese-language reporter Mariko Ohanabatake company ever since she was 9 years old. Even to this day, they still share the same bed, so you know that the bond between them is both a strong and deep one, despite Mariko getting married and the family of stuffed animals increasing. ▼ Luu-chan has a great relationship with her friends. Dressing up in her favorite outfit, Luu-chan set out to explore this amazing cafe for plushies and their guardians. Arriving at the time of her reservation, she immediately noticed that the entrance had a photo spot opportunity, and couldn't resist striking a pose. Walking through the door, she was greeted by the fox manager and pastry chef, Lou-san. ▼ Luu-chan 'I've been looking forward to my first cafe visit!' Upon giving her name, she was directed to her seat, which had her own name written there. ▼ Luu-chan 'My name is here. Such amazing hospitality!' The cafe even provided a plushie-sized menu, while including an enlarged version for their guardians to peruse at the same time. It's such a warm and considerate establishment, where the guardians can feel like their plushies are truly valued. After all, they are important friends and family members. Looking through the menu, Luu-chan opted for the two sweets and one drink set for 2,300 yen (US$15.67), plus an extra 200 yen to upgrade to an ice cream float. Thinking about her beloved partner, Luu-chan selected Mariko's personal favorites of pudding, banana cake, and a melon soda float. When the plate arrived, Luu-chan was impressed once again. Not only did they include a guardian-sized portion for Mariko, but they were sure to add in a plushie-sized portion for herself, both of which were entirely edible. Sitting next to the melon soda float, Luu-chan looked down at her light green tutu and cherry-patterned bib, and remarked that she looked like a melon soda float fairy. Luu-chan was having a great time at the cafe, and was thrilled to be spending some valuable time with her guardian. Photos taken care of, she turned her attention to the food. She already rated them highly just based on the appearance, but the taste? Well, they were absolutely delicious. The firm pudding was especially amazing. The scent of egg and the gentle sweetness made them both reminisce on their time together as children. Fully immersed in a world full of kindness, cuteness, and deliciousness, the two of them couldn't wipe the smiles off of their faces. Being in such an atmosphere, it made striking up conversation with other patrons very easy. Another visitor was a rabbit named Nana-chan, who came all the way to Tokyo from the island of Shikoku with her guardian. Luu-chan could tell that they too had built a relationship full of love. They decided to take a commemorative photo together, to mark their meeting, creating a very special memory. Within the cafe, there also happened to be a little shop selling stuffed animal clothes and accessories, from tiny sizes to large. They even had a mirror just for the plushies, so they could check out how they looked. Luu-chan couldn't resist herself and tried on straw hats, sailor hats, and little purses. Everything was just too cute, but she eventually whittled the selection down to her favorite items and made her purchases. ▼ She chose a mint-colored sailor hat and a little pouch. She even decided to pick up some souvenirs for her friends waiting back at home. There was also an event where the guardians could write a message to their plush pals, which when folded form a bouquet. ▼ 'To Luu-chan, thank you for always being with me. From Mariko.' Finally, Luu-chan managed to squeeze in an interview with Lou-san, the fox patissier and creator of this wonderful cafe. Luu-chan: This cafe is so lovely. When did you start it? Lou: We started the stuffed animal cafe in 2022. Since it operates as a pop-up, it's only open a few days at a time, but recently we've been running it about two to three days a month. However, we can sometimes get so many reservations that we often have to use a lottery system to determine who can visit. Luu-chan: Wow, it's so popular! What's the hardest part about running a cafe for plushies? Lou: Due to the sweets being different sizes for the guests and their guardians, the molds and baking times are different, so that is probably the trickiest part. Luu-chan: How did you decide on the menu? Lou: The first thing I consider is whether I can make a version for plushies. As it is always their satisfaction that comes first, I always try to consider it from the perspective of other plushies when designing the menu. Luu-chan: That's the hallmark of a true plush patissier. Everything tasted amazing, and we were both completely satisfied. I'll definitely bring my friends along next time, too. As Luu-chan made her way back home, she couldn't help, but reflect on her life. When she and Mariko were younger, they would always go out together, but after Mariko left her behind once, the traumatic memory caused her to become a stay-at-home friend. So, for Luu-chan, this outing was very special for her, becoming an irreplaceable memory. In every photo, she's looking straight at the camera, posing perfectly, and radiating happiness. Luu-chan hopes that she and Mariko will continue to share beautiful memories together for many years to come. She also didn't forget to brag about her trip out to her friends when she got home. ▼ 'I went to a cafe!' Little Lou's Cafe is a pop-up store that opens irregularly, so if you and your beloved plushies want to visit, you will need to check out the next event dates on their social media accounts. However, it is reservation only, so unfortunately you can't walk in if you happen to pass by. The store will next open on August 12, 13 and 17 at Una Camera Livera in Tokyo. Even if you don't get a chance to visit the cafe, it shouldn't stop you from creating wonderful memories with your own childhood friends. Sure it might feel a little awkward at first, but remember that even the Japanese ambassador to the UK is getting in on the nuikatsu action, so you should relax and treasure the time you have with someone you have spent so many years loving deeply. Shop information Little Lou's Cafe Address and opening times are non-fixed. Refer to the shop's social media pages: Instagram; Twitter Reservations are open for a 24-hour period that will be announced on the Instagram page. Reservations for August are finished. Website Photos ©SoraNews24 ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter! [ Read in Japanese ]


Yomiuri Shimbun
10 hours ago
- Yomiuri Shimbun
Japan Says $550 Billion Package in Trade Deal Could Finance Taiwanese Chipmaker in US
TOKYO, July 26 (Reuters) – Japan's $550 billion investment package agreed in this week's U.S. tariff deal could help finance a Taiwanese firm building semiconductor plants in the U.S., Japan's top trade negotiator Ryosei Akazawa said on Saturday. Japan agreed to the sweeping U.S.-bound investment initiative, which includes equity, loans and guarantees, in exchange for lower tariffs on its exports to the U.S. However, the structure of the scheme remains unclear. 'Japan, the United States, and like-minded countries are working together to build supply chains in sectors critical to economic security,' Akazawa told public broadcaster NHK. To that end, he said projects eligible for financing under the package are not limited to U.S. or Japanese firms. 'For example, if a Taiwanese chipmaker builds a plant in the U.S. and uses Japanese components or tailors its products to meet Japanese needs, that's fine too,' he said, without specifying companies. The U.S. is significantly reliant on Taiwan's TSMC for advanced chip manufacturing, raising economic security concerns due to geographic proximity to China. TSMC announced plans for a $100 billion U.S. investment with U.S. President Donald Trump at the White House in March, on top of $65 billion pledged for three plants in the state of Arizona, one of which is up and running. Japan will use state-owned Japan Bank for International Cooperation (JBIC) and Nippon Export and Investment Insurance (NEXI) for the investments. A recent law revision has enabled JBIC to finance foreign companies deemed critical to Japan's supply chains. Akazawa told NHK that equity investment would account for just about 1-2% of the $550 billion, suggesting that the bulk will come in the form of loans and guarantees. When asked about the White House statement that the U.S. would retain 90% of the profits from the package, he clarified that the figure refers only to returns on equity investment, which would represent a small fraction of the total. While Japan initially hoped to secure half of the returns, a loss from the concession on the profit-sharing would be marginal compared to the roughly 10 trillion yen ($67.72 billion) in tariff costs that could be avoided under the deal, he said. He added that Japan aims to deploy the $550 billion investments during Trump's current term. ($1 = 147.6600 yen)


Japan Today
10 hours ago
- Japan Today
Japan, U.S. ministers reached trade agreement in mid-June: sources
File photo taken in June 2025 shows Japan's chief tariff negotiator Ryosei Akazawa (R) and U.S. Commerce Secretary Howard Lutnick shaking hands during tariff negotiations in Washington. (Photo not for sale)(Photo courtesy of the U.S. Department of Commerce)(Kyodo) ==Kyodo Japan's chief negotiator reached an agreement with U.S. Commerce Secretary Howard Lutnick in mid-June on a deal offering massive Japanese investment in the United States in exchange for a reduction in tariffs, sources close to the matter said Saturday. Over the following month, Japan focused on convincing U.S. President Donald Trump through Lutnick of the advantages of the agreement, with the proposal of expanding imports of U.S.-grown rice used as the final bargaining chip. The trade deal, announced by Trump on July 23, includes tariffs on Japanese cars set at 15 percent -- lower than the 27.5 percent that was to have been levied -- in exchange for $550 billion of Japanese investment in the United States. During the course of the negotiations, which spanned around three months from mid-April, Japan identified Lutnick as the only person who could communicate "directly and on a deep level" with Trump due to their close friendship of over 30 years, and directed its efforts on him, according to one of the sources. Ryosei Akazawa, Japan's chief tariff negotiator, built trust with Lutnick not only through in-person talks but also through dozens of phone calls, the source said. Believing that Lutnick placed a high priority on economic security amid China concerns, Japan emphasized its willingness to contribute to strengthening U.S. domestic supply chains and eventually reached an understanding with him. Trump, however, maintained a hardline stance even in late June, venting frustration that Japan does not import significant amounts of American cars and rice. "I'm not sure we're going to make a deal. I doubt it," he had said, while demanding additional concessions in exchange for lowering tariffs. The tide turned on July 22 immediately following Japan's upper house election. A sudden meeting was arranged for the following day between Trump and Akazawa, who was in Washington for an eighth round of talks. Akazawa and Lutnick began to "rehearse" in preparation for the talks, with Lutnick suggesting that a total investment of $400 billion be proposed in the expectation that Trump would ask for $500 billion. A board was prepared by U.S. officials to clearly show Trump how much Japan would investment. But Trump demanded even more, leaving Akazawa no choice but to agree to $550 billion. A senior official of the prime minister's office acknowledged that the deal does not align with World Trade Organization rules or the Japan-U.S. trade agreement that took effect in January 2020, but also conceded that Trump "is a president who genuinely believes in protecting his country through tariffs." © KYODO