Malaysia Mega Sale Campaign 2025 Returns Ahead Of Visit Malaysia 2026
KUALA LUMPUR, June 20 (Bernama) -- Malaysia's most anticipated retail celebration The Malaysia Mega Sale Campaign (MMSC) 2025, returns with greater fanfare starting today, offering nationwide promotions and experiences aimed at boosting tourism and retail spending in the lead-up to Visit Malaysia 2026 (VM2026).
Organised by Tourism Malaysia in collaboration with Mastercard, the campaign runs until July 31, featuring over 100 participants industry players and more than 150 curated activities, offering unbeatable deals, exclusive rewards, and culturally immersive experiences across multiple sectors -- from shopping and hospitality to wellness, entertainment and air travel.
'The nationwide initiative aims to stimulate tourism and retail spending, both domestically and internationally, in anticipation of the upcoming VM2026,' Tourism Malaysia said in a statement.
Among the key highlights of MMSC 2025 is the Midnight Sales fiesta at AEON Mall Bukit Indah, Johor, on July 25 and 26, featuring exclusive offers, balloon drops, lucky draws, live performances and a vibrant food bazaar.
The Miss SHOPia Happy Hour, offering flash deals and prizes with a minimum spend of RM300, will be held at Bintang Megamall (July 4-6) and Permaisuri Imperial City Mall (July 11-13), both in Miri, Sarawak.
Other attractions include Spice and Soul of Malaysia, where visitors can savour traditional Malaysian cuisine while enjoying cultural showcases by participating hotels in the Klang Valley.
Massive savings of up to 85 per cent await shoppers at participating malls and outlets nationwide, while the Spend and Win programme offers prizes worth up to RM250,000 including a JAECOO J7 SUV and a luxury staycation at DoubleTree by Hilton Kuala Lumpur.
For durian lovers, a special Durian Season Offer allows travellers to book a two-days, one-night hotel stay in Penang and enjoy 50 per cent off durian buffets along with an exclusive durian farm experience.
Tourism Malaysia said the campaign is also supported by the Malaysia Shopping Malls Association (PPK Malaysia), Malaysia Retailers Association (MRA), Malaysia Retail Chain Association (MRCA), Malaysian Association of Hotels (MAH), Malaysian Association of Theme Parks and Family Attractions (MATFA) and the Malaysia Aviation Group (MAG).
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