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Russian Copycats of McDonald's and Starbucks Are Preparing to Defend Their Turf

Russian Copycats of McDonald's and Starbucks Are Preparing to Defend Their Turf

Bloomberg09-07-2025
The image of two beef patties on a sesame-seed bun with lettuce and cheese looks oddly familiar, and so does the stylized golden M on the carton of French fries. But this isn't a McDonald's, it's an outlet of Vkusno i Tochka.
The Russian copycat filled the void after McDonald's Corp. sold its restaurants to a local franchisee. The move was part of an exodus of hundreds of global brands — from Adidas to Zara — after sanctions were imposed following the Kremlin's invasion of Ukraine in February 2022.
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