‘A Minecraft Movie' Studio Urges Wild Behavior At ‘Block Party' Screenings
Not long after 'Chicken Jockey' screenings were held for A Minecraft Movie, Warner Bros. is encouraging rowdy behavior at an upcoming 'Block Party Edition' of the film.
A Minecraft Movie, of course, is based on Mojang Studios' blockbuster video game Minecraft. Starring Jack Black and Jason Momoa, A Minecraft Movie earned $22.7 million in its fourth weekend frame Friday through Sunday to boost its domestic tally to $379.9 million.
Along with the film's international ticket sales of $436 million, A Minecraft Movie has grossed $815.9 million to date against a $150 million budget, per The Numbers.
While A Minecraft Movie has been very good to theater owners in terms of business since the film's April 4 release, there have also been reports of fans wreaking havoc at showings of A Minecraft Movie.
Now, in an apparent movie to capitalize on the over-enthusiastic response to the film, Warner Bros. announced on Monday that a special 'Block Party Edition' of the movie will be held in select theaters and some international markets, aptly named for the film's block-shaped characters.
'Fans across North America and in select international markets can embrace the film anew by singing — or meme-ing — along with their favorite moments from the movie,' Warner Bros. announced in a press release. 'A Minecraft Movie: Block Party Edition! is made for those who yearn for the mines, so get ready to (re)enter the Overworld this weekend!
Also in its announcement about how fans can 'experience A Minecraft Movie together in a whole new way,' the Warner Bros. press release added, 'You know the moments. You know the lines. You love the songs! Now it's time to get loose, laugh out loud and belt out those lyrics like a true diamond-tier fan.'
Friday, coincidentally, kicks off summer movie season with the release of Disney and Marvel Studios' Thunderbolts*, the announcement of A Minecraft Movie: Block Party Edition! suddenly creates more competition for the latest chapter in the Marvel Cinematic Universe.
"Chicken Jockey" scene from "A Minecraft Movie."
Before Warner Bros. announced its A Minecraft Movie: Block Party Edition! screenings, Regal Cinemas beat the studio to the punch with its special Easter Sunday 'Chicken Jockey' screenings.
In an X post announcing the screenings, Regal Cinemas said, 'Level up your experience of A Minecraft Movie with our Chicken Jockey screening exclusively in 4DX. Dress up as your favorite Minecraft characters, whoop, yelp, clap and shout CHICKEN JOCKEY.'
Prior to Regal Cinemas' 'Chicken Jockey' screenings, at least one fan of A Minecraft Movie was caught on camera taking his love of scene to next level by hoisting a live chicken in air during the scene.
Directed by Jared Hess and also starring Emma Myers, Sebastian Hansen and Danielle Brooks, A Minecraft Movie is playing in theaters nationwide.
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