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TikTok layoffs: TikTok Shop, the video app's US e-commerce division, has cut jobs for third time since April

TikTok layoffs: TikTok Shop, the video app's US e-commerce division, has cut jobs for third time since April

Mint03-07-2025
Beleagured video sharing platform TikTok is undertaking a third round of layoffs since April in its US e-commerce business, TikTok Shop, according to a report by Bloomberg on July 3.
In an official statement, a spokesperon for TikTok confirmed the job cuts, saying, 'As the TikTok Shop business evolves, we regularly review our operations to ensure long-term success. We've made the difficult decision to adjust parts of our team to better align with strategic priorities.'
There was no official confirmation from TikTok about the number of people being laid off, the report added.
TikTok Shop: US operations fail to meet sales targets
The report added that due to failure to meet annual internal sales targets, the US operations of TikTok Shop have undergone a series of changes over the last months. In April, the popular app company cut some jobs, followed by more layoffs in May, the report said.
The TikTok Shop team has reportedly also been replacing US-hired staff near Seattle, with managers connected to China. This is being done to 'replicate' the success the app's e-commerce business has seen under parent company ByteDance in Asia, as per the report.
Despite the changes, TikTok Shop has been the social media app's fastest-growing business, and a major focus for ByteDance globally. Last year, TikTok Shop opened in five new countries in Europe, including Germany and Spain.
Also Read | HDFC Bank CEO moves SC against Lilavati Trust after recusal of Bombay HC judges
TikTok's future in the US: Latest updates
Overall, the future of TikTok in the US remains in limbo as it faces potential ban due to national security concerns. US law passed in 2024, mandates that parent ByteDance divest from TikTok US to avoid the business being banned.
US President Donald Trump has extended the deadline for divestment till mid-September this year and earlier hinted at finding a new buyer for the app, subject to approval for sale from the Chinese government.
(With inputs from Bloomberg)
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Limited results from EU-China summit, India's visa resumption, and the Chinese mega dam
Limited results from EU-China summit, India's visa resumption, and the Chinese mega dam

Indian Express

time15 minutes ago

  • Indian Express

Limited results from EU-China summit, India's visa resumption, and the Chinese mega dam

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Days after listing TRF as terror outfit, US praises Pakistan's role in 'counter terrorism'
Days after listing TRF as terror outfit, US praises Pakistan's role in 'counter terrorism'

First Post

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Days after listing TRF as terror outfit, US praises Pakistan's role in 'counter terrorism'

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India.com

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Bengalurus FAANG Lure: After 18 Years, This Green Card Holder Asks, Should I Go Home?

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