Thailand strives to win back Chinese tourists
Thailand is stepping up efforts to woo back tourists from China. Their numbers slumped by almost half in May. The slowdown is causing concern because of its impact across a wide range of industries.
According to Thailand's tourism ministry, there was a 44 percent drop in Chinese tourists compared to May of last year. From January to May there was a 32 percent drop.
That's far steeper than the decrease in all international visitors, which was less than 3 percent.
Authorities blame the slowdown on safety concerns and negative sentiments triggered by a series of headline-grabbing events, including human trafficking from Thailand to scam centers in Myanmar and an earthquake in March that brought down a high-rise in Bangkok.
Officials are trying all kinds of ways to rebuild Thailand's image as a safe travel destination, such as inviting Chinese influencers to experience model tours.
The government is also working to increase the number of flights from major Chinese cities and regional centers.
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